Subaru (+48%) outsells Mazda (+17.3%)

[Bravada]

Subaru's April Sales Reach New Heights With a 48-Percent Sales Increase

Subaru of America, Inc. today announced that sales for April 2010 were up 48-percent over April 2009 with 23,198 units sold. Year-to-date sales increased 41-percent with 80,692 units sold versus 57,181 units over the same period last year.

Highlights by Bravada:

* Outback (+133%) now outsells Legacy (+50%) 2:1
* Same for Forester (+28%) vs. Impreza (+16%)
* Tribeca continues to be irrelevant at ~1% of brand's sales (-58%)

Full press release with table @ PR Newswire

*****

Mazda Reports Increased Sales for April

Mazda North American Operations (MNAO) today reported its seventh consecutive month of sales increases with April 2010 sales of 18,935, an increase of 17.3 percent versus April 2009.

Highlights by Bravada:

* 5, 6, Tribute, RX-8 and MX-5 (-56%!) all down
* Growth only from 3 (27,6%), CX-7 and CX-9 (~80% each)
* CX-7 and CX-9 both now outsell 5
* 3 now makes up 50% of brand's sales

Full press release with table @ PR Newswire

[gopedxr7]

i am not suprised about suburu. i have been impressed in recent years buy what they offer. lots of features for a compact. like the impereza, awd, strong 4cyl, good handling for around 19k i think.

[tnmats]

I have to wonder why the Mz6 doesn't sell well. Great styling, nice handling. Is it priced too high?

[Tre-Tre]

They are both small car companies but the difference is that Mazda is a one trick pony. Whereas, Subaru has a complete line up with sales across the board and it shows in the sales comparison between the two companies.

[BrickTamland]

I have to wonder why the Mz6 doesn't sell well. Great styling, nice handling. Is it priced too high?

I don't get it either. It's attractive and it performs well. It is not priced to high either - the retail price on a well equipped 4-cylinder model is competitive with Fusions, Malibus, and Accords.

They are both small car companies but the difference is that Mazda is a one trick pony. Whereas, Subaru has a complete line up with sales across the board and it shows in the sales comparison between the two companies.

I'm afraid I don't understand what you're getting at. Subaru makes 5 models and Mazda makes 9. They both make cars small and midsize and crossovers both small and midsize. Then Mazda adds in more - a compact van, another small SUV, a pickup, and two sports cars. Mazda's gimmick may be sportiness, but then wouldn't Subaru be a one-trick pony as well? Their gimmick is the beauty of Subaru all-wheel drive.

[Bravada]

Subaru sells three models in the US essentially, the Outback is the Legacy, it's the same car, and the Tribeca might have disappeared and nobody would notice. Mazda has a full lineup and doesn't manage to outsell it, so who's your one-trick pony?

Subaru sales are mostly due to them consistently delivering the same qualities their core market is after and providing excellent reliability. GM should take note.

[member12]

Good product and a long winter makes Subaru a more popular brand..... and they barely move cars down here.

Mazda's new 6 and redesigned 4 hasn't really caught on as well as the previous models unfortunately. The crossovers are impressive but now dated. Mazda 5 is a slow seller, and the Tribute is weak compared to the Escape even though it's the same product.

[Stéphane Dumas]

A real contrast compared to Canada Canadian auto sales, April 2010 where Mazda is ahead of Subaru. I guess a more solid (and bigger) dealer network could have helped Mazda in the US.

[Simon says]

And don't forget who owns Subaru . . .

clue?

The name begins with TO and ends with YOTA

[BrickTamland]

Good product and a long winter makes Subaru a more popular brand..... and they barely move cars down here.

Mazda's new 6 and redesigned 4 hasn't really caught on as well as the previous models unfortunately. The crossovers are impressive but now dated. Mazda 5 is a slow seller, and the Tribute is weak compared to the Escape even though it's the same product.

I'm guessing by 4 you mean 3 and I would say it has caught on pretty well despite its high price.

[Stéphane Dumas]

And don't forget who owns Subaru . . .

clue?

The name begins with TO and ends with YOTA

Yeah, around 15-20% if I'm correct? Did they increased their stake since?

I guess some Subaru fans grabs them before they're completely "Toyotized"

[Joe in T.O.]

Yeah, around 15-20% if I'm correct? Did they increased their stake since?

I guess some Subaru fans grabs them before they're completely "Toyotized"

Maybe they were just waiting for GM to sell their stake in Subaru. My barber just got another one and I asked him why. He said the other one was starting to burn oil and no other car out there with all wheel drive.

[dannyg]

Subaru's April Sales Reach New Heights With a 48-Percent Sales Increase

As a current Subaru driver, I'm happy to see them doing well. But I must say I will NOT be buying another Subaru until they get serious about MPG. I'm thinking a car a bit smaller than the current Impreza, wagon version, and AWD of course. Ideally, it would have a turbo-diesel like they have in Europe but if that's not do-able a smaller 4cyl...1.6L turbo perhaps? 35MPG highway minimum.

Given that's not very bloodly likely, my next car will probably by a Chevy Cruze Eco and I'll hang onto my old Subaru for winter driving.

[Eric77TA]

Yeah, around 15-20% if I'm correct? Did they increased their stake since?:

I don't think so. I think it's still around 16% - of which about half is the stake they picked up from GM.

As a current Subaru driver, I'm happy to see them doing well. But I must say I will NOT be buying another Subaru until they get serious about MPG.

No kidding. I like Subaru. I like their quirks and scrappy attitude. But a lot of their vehicles have less than impressive MPG considering their size. An Impreza Wagon gets worse mileage than a much larger Equinox 4WD with the 2.4 and 6 speed auto.

[dannyg]

No kidding. I like Subaru. I like their quirks and scrappy attitude. But a lot of their vehicles have less than impressive MPG considering their size. An Impreza Wagon gets worse mileage than a much larger Equinox 4WD with the 2.4 and 6 speed auto.

Yes. Also, every recent model has been significantly bigger than the previous version. Nothing wrong with that in and of itself, except they no longer have ANY smaller fuel-efficient vehicles. No reason with today's technologies (6sp autos / turbo / DI / etc.) that you couldn't have a really fuel-efficient AWD vehicle. Get on it Subaru!

I really like the wagon format (no I don't want a CUV/SUV). I'd really like a Cruze wagon, but I realize the hatchback is probably a better bet for Chevy for Europe etc.