June 2008 Sales: Toyota - down 11.5% DSR

[emh]

Lexus also had a pretty big drop -- down 21% and narrowly losing the top luxury brand spot to BMW with Mercedes also snapping at their heels.

That said, all of Lexus' high-volume models (RX, ES, IS) are fairly old. They'll probably see a spike in sales when those are redesigned.

[Geotpf]

Originally Posted by civilzues

they sold 10K less Prius', thats just odd.
also with the adjusted numbers, the Camry was down 1.5%.

There's some sort of massive supply problem there. They could have sold 20k Priuses if they were available, possibly 30k or more. Horrible timing for Toyota.

[Geotpf]

Originally Posted by emh

Lexus also had a pretty big drop -- down 21% and narrowly losing the top luxury brand spot to BMW with Mercedes also snapping at their heels.

That said, all of Lexus' high-volume models (RX, ES, IS) are fairly old. They'll probably see a spike in sales when those are redesigned.

Yup. Lexus is very streaky, with sales of new models going sky-high and sales of older ones crashing to the ground. You can see that in that their only new model is the LX, up 230.2%, even though it's a full-size, body-on-frame SUV, the type of vehicle that is selling very poorly overall.

[CharlotteFirebird]

Where's the post saying "Why don't you all worry about GM's sales instead of celebrating down sales for Toyota?"

[DealerGuyAtl]

Because this is a GM web site and not a ricer web site.

Originally Posted by CharlotteFirebird

Where's the post saying "Why don't you all worry about GM's sales instead of celebrating down sales for Toyota?"

[CharlotteFirebird]

Originally Posted by DealerGuyAtl

Because this is a GM web site and not a ricer web site.

It might be a GM site, but those types of comments are still made with some frequency here.

[DarkKnight67]

Boo-Hoo. I really feel sorry -- NOT! Sorry, that was my moment of immaturity.

Otherwise, I was quite pleased to see the results. Not what I would have liked, but still better than the press was predicting.

[plane]

Originally Posted by PhishPhood

Seasonality. June is always the down month following the HUGE month of May. Same is true for all makers. Note that while the Corolla was down because of less days of selling it was still No 1 in the entire industry. The entire industry is down in June.

July is a bigger month then August is the biggest month, Sept down, Oct down, Nov down then up again in December, down BIG TIME in January and the cycle starts again.

May and August are the two biggest months of the year.

That is an amazing about-face from one record-setting sales month to the next.
Handled deftly too I might add.


You might laugh when I say this, but you've got a real money-making opportunity on your hands here.

All you need to do is package your posts
and sell them as suppositories.

Because whenever I see one of these, the bull<cesnored> really starts flowing.

[lio45]

Originally Posted by FenwickHockey65

Awesome news! Almost as good as GM regaining 2 points of market share!

I would say it's even better news...

[AMERICA 123]

Originally Posted by joemac

Am I right in that the Corolla sold 52k units last month and only 42k units this month? Did the Camry follow the same fate as well from May to June?

Oh, yea, it sure did .

We won't being seeing AkSean for a little bit longer.

Toyota's month to month numbers - just as you noticed are a 'target rich' environment - possibly one of their three greatest FAILS for the month.

The weakening is becoming palpable - so watch for the new and improved Spin City and Advertorial program to kick off tomorrow.


Forbe's tried to get it started today - also a FAIL.

[1487]

The press is full of excuses or is not even commenting on Toyota's sales decline. This decline doesnt fit their narrative so they try not to touch it. Many articles are saying GM beat Toyota simply because of incentives. How do GM's incentives explain Toyotas 11.5% drop in sales? Lexus is on the decline big time and I hope BMW beats them for the year.

[PhishPhood]

Originally Posted by plane

That is an amazing about-face from one record-setting sales month to the next.
Handled deftly too I might add.


You might laugh when I say this, but you've got a real money-making opportunity on your hands here.

All you need to do is package your posts
and sell them as suppositories.

Because whenever I see one of these, the bull<cesnored> really starts flowing.

LOL.. nice.

It doesn't change the facts but thats a good deflection away from the subject at hand. The good thing about facts is that 'you can look it up'. Go back as far as you want. All the vehicle makers have peak months every quarter due to seasonality of the industry.

These peak months are March, May, August and December. That's why looking at one month as compared to the one immediately prior month is useless. You have to look at the same month in the prior year(s).

It's so perfectly obvious from June's stats that I'm surprised that you'd even make your comment. I would have thought that one so knowledgable would have known this long ago. The Corolla was the No 1 vehicle in the country in June yet it fell 10,000 units from it peak month in May. Imagine how all the rest of the vehicles in the US did in June then if the leading vehicle was down 10,000 units. Two of GM's hottest vehicles were down as well because June follows the peak month of May.
Cobalt .. 20.8K units vs 26.7K in May
Malibu .. 13.7K units vs 15.8K in May
Nothing unusual just seasonality. I think you must have been joking because you must have known this. You were aware of this right? Right?

You might want to use a cork.

[PhishPhood]

Originally Posted by 1487

The press is full of excuses or is not even commenting on Toyota's sales decline. This decline doesnt fit their narrative so they try not to touch it. Many articles are saying GM beat Toyota simply because of incentives. How do GM's incentives explain Toyotas 11.5% drop in sales? Lexus is on the decline big time and I hope BMW beats them for the year.

You sound like a victim. 'Oh poor me, I can't catch a break'.

In the commentaries I've seen from CNN Money and Edmunds and the WSJ all three noted the strong decline in in Toyota's DSR as opposed to Honda's gain and GM's more moderate decline.

How do GM's incentives explain Toyotas 11.5% drop in [DSR] sales

It seems pretty obvious but try this: There was a buyer out there that was considering both a GM product and a Toyota product. The larger incentive/lower price meant that GM won one buyer and Toyota lost one buyer. GMs sales went up and Toyota's didn't go up. In this particular market it is clearly a win/lose situation. There is no excess of buyers in today's auto market. Simply put there aren't enough to go around. Thus every maker has to win every confrontation one way or another or risk going down.

[AMERICA 123]

Originally Posted by plane

That is an amazing about-face from one record-setting sales month to the next.
Handled deftly too I might add.

Yes it is. It also was a small, and misleading couple of numbers - pure technical overwhelmed by the bigger picture and the greater truth.

But, believe it or not, June's performance by Toyota is even more significantly worse than commonly realized.

From another thread

So, some industry 'judge the OEM' numbers.

http://www.greencarcongress.com/2008...v-sa.html#more

So, Toyota's June 2008 results are actually much worse and are much more significant than they initially appear.

Does anyone recall the last time Toyota performed below the industry averages ?

This maybe one of their all time worst performances since introducing Lexus - maybe further back than that.

Notice also, GM performed above average.

The seasonality numbers are real, are important (but no more than what you are pointing out), and, are definitely going to be part of the Spin and Advertorial Deflection program.

Of course, everyone's performance improves with that modeling, not just Toyota's - but it does give them a less negative appearing set of numbers - which is what they are after.

Like everything else about Toyota and their products - it's about 'managed' and 'directed' perception.

[plane]

Originally Posted by PhishPhood

You might want to use a cork.

I'm not putting any part of my body in danger from one of your posts.
You never know exactly when the gusher will erupt.

Now, if I had a bomb squad blast wall
and a pair of those titanium robot arms they use to process nuclear waste,
we could probably take care of your problem.

Seasonality is a given and doesn't have anything to do with this.

Based on your very own comments, it should be one big sales increase after another after another after another.......

You lied to us.
I am so disappointed.