Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

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Thread: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

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    News Contributor Premium Member Perian's Avatar
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    Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    Link: http://www.autonews.com/apps/pbcs.dl...73367471823556

    Richard Truett - Automotive News - September 21, 2009

    When General Motors Co. sells the last new Pontiac sometime in the next few months, the 84-year-old brand will pass into the history books. But it will linger in GM's corporate rearview mirror for years. That's because more than 1 million Pontiacs on the road are still under warranty.

    GM is bound by federal law to provide replacement parts for Pontiacs for at least 10 years or the useful life of a vehicle. But GM has another motive for making sure those drivers stay happy: It wants to shift Pontiac owners to one of its four surviving brands -- Chevrolet, GMC, Buick or Cadillac -- for new purchases.

    That will be difficult. At a recent dealer meeting in suburban Detroit, GM officials told Buick-GMC-Pontiac dealers that the company must do a better job of retaining Pontiac owners than it did keeping Oldsmobile buyers when that brand died in 2004.

    In the past five years, 80 percent of Oldsmobile drivers have defected to non-GM brands.

    GM hopes to retain service business from Pontiac owners by
    • Giving Pontiac owners contact information for nearby GM dealers
    • Enabling all GM dealers to provide parts for Pontiacs
    • Making it easy to find dealers online and by phone
    • Encouraging Pontiac owners to use OnStar to get dealer location information
    • Making special tools available to non-Pontiac dealers

    GM has appointed a team of marketing, warranty, customer relations and sales executives to devise plans to retain customers from all of the brands GM is shedding, including Saab, Saturn and Hummer. GM calls these customers free agents.

    Dilts says a 50 percent customer retention rate is realistic.

    GM plans to communicate better and more often with Pontiac owners than it did with Oldsmobile drivers, says spokesman McDonald: "We will reach out and tell them that we'd love to keep their business, and here's where a dealer is who is close by."

    Full article at link.

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    Quote Originally Posted by Perian View Post
    GM has appointed a team of marketing, warranty, customer relations and sales executives to devise plans to retain customers from all of the brands GM is shedding, including Saab, Saturn and Hummer. GM calls these customers free agents.

    Dilts says a 50 percent customer retention rate is realistic.
    This "free agent" is leaning towards a new 2011 9-5 Sportcombi.



    Own a Pontiac, Hummer, Saab or Saturn? - Will you stay with GM, and if so, why or why not?
    .

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    7.0 Liter LS7 V8 stevecmh's Avatar
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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    Truthfully GM is going to have a really tough fight.. However some new cars.. Nox more so than the Malibu I think can secure some of them back..

    Its a big gamble.. It really comes down to Lutz getting the Marketing right so people know about the new cars

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    I'm surprised it ONLY 80%...

    GM hopes to retain service business from Pontiac owners by
    • Giving Pontiac owners contact information for nearby GM dealers
    • Enabling all GM dealers to provide parts for Pontiacs
    • Making it easy to find dealers online and by phone
    • Encouraging Pontiac owners to use OnStar to get dealer location information
    • Making special tools available to non-Pontiac dealers
    Other then the OnStar thing this was exactly the plan with saving Olds buyers...
    I'm sorry, but what is the definition of insanity again?
    Last edited by 2002 Caddy; 09-24-2009 at 07:18 PM.
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    GM's "Back to the Future" Division,
    GM's Deja Vu Division,
    Cadillac is Truck.
    Cadillac is Cadence!
    Cadillac, you have to crawl before you walk,
    Cadillac V8? Whats a V8?
    Cadillac, the potential of mixed feelings!
    The New Cadillac Flagship: The Chevy Corvette.
    Proposed Volt Tag Line..
    People who don't like the Volt haven't driven one, and
    People who hate the Volt listen to too much talk radio.

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    After our 2006 Grand Prix GT I'd go with a Impala SS or Caddy, might be a while only 24,000 on it right now. It's been an awesome car, no problems!
    RST 2006

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    I find it hard to believe only 20% of Olds buyers stayed with GM. I would think more than that stayed.

    In the garage:
    2009 G8 GT
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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    I bought Oldsmobiles, but they went away.

    I then bought Pontiacs. Now they've gone away.

    I like Chevys, but not as much as Pontiacs or Oldsmobiles. I think I'm too broke/unsophisticated/young for Buicks and Cadillacs.

    Where do I go from here? I still prefer GM over anything else. I sure hope Chevy steps up it's game and becomes a worthy replacement for Pontiac.
    Thanks,
    George

    geozinger_again

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    What they need to do is offer cash incentives/rebates for Pontiac owners to get them in a new core GM brand just as their Pontiac gets out of warranty. GM cannot dump cash on the hood to survive, but it needs to offer the opposite of "conquest cash" for Pontiac owners. Get them into another car as soon as possible.

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    Quote Originally Posted by Perian View Post
    This "free agent" is leaning towards a new 2011 9-5 Sportcombi.



    Own a Pontiac, Hummer, Saab or Saturn? - Will you stay with GM, and if so, why or why not?
    .
    I'd consider another Saab but that isn't what GM wants I think. As a Pontiac owner I would not buy another GM just because. But I would not mind a Corvette

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    Chances would be better if we had THESE:


    I got tired of waiting for GM to make a FWD convertible.

    2011 Mitsubishi Eclipse GS Sport Spyder
    2007 Cadillac SRX

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    Thumbs down Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    Quote Originally Posted by eaton53 View Post
    Chances would be better if we had THESE:



    That's true. A Chevelle/Caprice (Holden), and a healthy performance version of a Malibu/Cobalt would do wonders for whoever Pontiac was supposed to attract.

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    Quote Originally Posted by geozinger_again View Post
    I bought Oldsmobiles, but they went away.

    I then bought Pontiacs. Now they've gone away.
    Where do I go from here?
    You can do GM a favor and buy a Toyota or Honda.

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    Quote Originally Posted by pic18 View Post
    I find it hard to believe only 20% of Olds buyers stayed with GM. I would think more than that stayed.
    I feel priveliged being part of the elite 20%. I still have my Bravada (high class Blazer) today and currently 2 brand new GM vehicles (Chevrolets) as well. I bought a Cadillac in 2005 after the phaseout of Oldsmobile.
    The pic below is of the current condition of the Bravada. 9 years old and 92k mi. Why would I want to but an Asian appliance when I own this much automotive class?

    Last edited by 87silver; 09-24-2009 at 07:55 PM.

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    Quote Originally Posted by Gagarin View Post
    What they need to do is offer cash incentives/rebates for Pontiac owners to get them in a new core GM brand just as their Pontiac gets out of warranty. GM cannot dump cash on the hood to survive, but it needs to offer the opposite of "conquest cash" for Pontiac owners. Get them into another car as soon as possible.
    I agree we currently have a 2003 Olds Bravada that we will be trading when our new Equinox gets here. It sure would be nice to give some cash to someone like me who is staying loyal to GM after they killed my brand. I have had over 35 new GM vehicles and all but 12 were Oldsmobiles. Kinda sucks that if I had another make I could get the conquest money but they wont do anything for me for staying with GM.
    so many GM vehicles in my household my driveway looks like a used car lot

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    Re: Will GM Keep Pontiac Owners In Fold? 80% Of Oldsmobile Drivers Went Non-GM

    That's true. A Chevelle/Caprice (Holden), and a healthy performance version of a Malibu/Cobalt would do wonders for whoever Pontiac was supposed to attract.
    True. And it's hard for GM to expect customers to stay when they don't yet have a complete line of New High Quality Chevrolet products to choose from. I think once they do, buyers will return. They're off to a good start though! I'm very impressed with the 'new' Chevrolet product so far (except for their trucks).

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