GMI Exclusive: 2010 Saturn Aura on "Hold"
June 26, 2008
It is one of the most-anticipated new Saturn products to date. Nothing is more important than a brand's midsize sedan. While the current Saturn Aura received much fanfare during its launch in late 2006, sales have been only so-so. As most of our readership knows, Saturn was supposed to get one of the first Epsilon II cars in mid 2009 as a 2010 model. That has, however, potentially changed.
GMInsidenews has learned that GM has placed the far-along 2010 Saturn Aura program on HOLD. Last week the Fairfax, Kansas plant was notified of the change. Keep in mind that the plant has already received much of the tooling for the new product. What GMI is hearing is that GM has had second-thoughts on the program (we heard possibly to rethink the car's fuel economy?). At the current time no information has become available as to WHY, specifically, the program is now on hold when it is so far along.
Such a change so close to the product's launch is very unusual, but with all the shuffling going on at GM right now, we are not entirely surprised. This does bring up the question: will this delay the Aura’s launch? We have yet to hear that, but when you place such a car on hold when it is this far along…it will probably cause delays on the launch. The car was originally intended to launch in fall 2009 as a 2010 model-year vehicle.
Review: GMI has confirmed with four independent sources that the Aura program has been put on hold as-of last week. There is no word at this time as to what sparked the hold. Stay with GMINSIDENEWS for the latest as we are always getting information.