EV1 ad.

[King Riffle]

I found this ad in an old Sierra Club magazine at work. Figured you guys would enjoy it.



Man, imagine if that were in GM's lineup today.

[91 s-10baja]

Great find, thanks for sharing, did you see the thread I posted recently?
GM Impact Preview

[coaster.n3rd]

wow! Thanks for sharing. What a great ad. The sad part is that it is far better than any ad we have today.

[Canyonaro]

That car still looks better then the Prius....wow the memories.

[F14CRAZY]

Know about what year that ad was? I noticed the GMEV.com at the top

[King Riffle]

I honestly don't remember.


You can browse the site though; http://web.archive.org/web/199812060.../www.gmev.com/

Let's hear it for waybackmachine! Woot.

[MCGARRETT]

Yeah, imagine, on top of the other losses, it woud also have this too!

This was a neat car, dont get me wrong, maybe if they would have kept working at it for another decade or so but remember that GM did the whole thing on their own dime it was very expensive and it did not make them a dime, maybe some sort of federal program would have given them some more incentive.

[King Riffle]

Originally Posted by MCGARRETT

Yeah, imagine, on top of the other losses, it woud also have this too!

This was a neat car, dont get me wrong, maybe if they would have kept working at it for another decade or so but remember that GM did the whole thing on their own dime it was very expensive and it did not make them a dime, maybe some sort of federal program would have given them some more incentive.

Would GM have fallen as far if they had it though? Maybe, just maybe if they'd kept the project going this, not the Prius, would've become the eco-friendly car everyone loved. The Prius has earned Toyota a whole lot of love from all sorts of people. The green image generated by it has trickled down through the entire lineup. It doesn't matter that their large trucks get poor gas mileage, it doesn't matter that the Cobalt beats the Corolla in fe, it doesn't matter. Toyota is a "green" company in the eyes of the buying public.

GM, on the other hand, builds only gas-guzzlers. Thanks to a certain movie, a whole lotta people know that the company killed the EV1 too. Obviously they only wanted to sell big fuel-guzzling pollution-spewing pickup trucks.

Basically, GM had what could've been the first 21st century "Halo" car. A green car (as opposed to the sports cars that were Halo cars of the last century) that raises the company's image in the eyes of the buying public and draws potential customers into the showroom. Instead, Toyota got it.

Just my .02 anyway.

P.S., when is the Volt supposed to be out?

[91 s-10baja]

here is an ad that apparently never aired.

+ YouTube Video