Business Week Saturn Article

[airglow]

http://www.businessweek.com/lifestyl...418_087885.htm

27 Highway MPG for DI Outlook? Wow!!

[Hurricane]

Originally Posted by airglow

http://www.businessweek.com/lifestyl...418_087885.htm

27 Highway MPG for DI Outlook? Wow!!

Wow, that's better that the 2008 Mercedes-Benz GL320 CDI! Not bad for a seven passenger vehicle!!!

[logansowner]

Damn, that is amazing, that's about 32-33 MPG the gallons the rest of the world uses, vs my Impala which might get 35 highway or so....DI is a big step forward- that is amazing for a such a huge vehicle.

[chakis24]

Originally Posted by Hurricane

Wow, that's better that the 2008 Mercedes-Benz GL320 CDI! Not bad for a seven passenger vehicle!!!

and not to mention gas is almost a dollar cheaper than diesel (at least where i am)

[Hitman1970]

Why did it feature a photo of a the last generation Vue? Not helpful.

[Eric77TA]

Originally Posted by Hitman1970

Why did it feature a photo of a the last generation Vue? Not helpful.

Not only last generation, but pre-facelift last generation - so 2005 or earlier.

[eaton53]

Originally Posted by Hitman1970

Why did it feature a photo of a the last generation Vue? Not helpful.

That's really bad.
Something like that could give the impression they don't know what the hell they're talking about...

[ChevyOptra5]

AAAaaarrrghhh.....look at some of the comments underneath the article:

"Why did GM spend all the cash on a new brand of low tech, poorly built, unexciting autos?"

The new Saturns are some of the most exciting vehicles I've seen in a while, from everyone, not just GM.

[MCGARRETT]

27 Highway MPG for DI Outlook? Wow!!

Thats really great, though of course this means that...


Traverse = 27mpg
Acadia = 27mpg
Enclave = 27 mpg(maybe 26 mpg since it's heavier?)

I dont know if this is a good thing or bad, it's great that they all get better MPG since they got the Direct Injection, but unless Saturn gets exclusive advertising first, it just becomes a selling feature for the Lambdas, but it does not really provide any benefit for any of the brands, not really a terrible thing, I guess that it leaves the choice up to the customer.

[Rocket 88]

I actually have a degree in marketing but I don't get what goes on in these focus groups. This whole think/rethink/don't think/we stink marketing effort is silly. The article makes brand identity seem like having a relationship with a super "high maintenance" ex. girlfriend or something.

How's this for a marketing message: Inform the public that Saturn is now about European design and features cars from and sold in the European market and around the globe. That it is a different kind of car company because it products are different but we still give great customer service and don't hassel you about price.

All this other stuff is a bit silly IMO. Where are the good marketing people? Where are the "where's the Beef people?" Where are the Heartbeat of America people? How did we end up with Pontiac is Car and Saturn - Rethink and Ford, Drive one.

[steve333]

Originally Posted by Rocket 88

I actually have a degree in marketing but I don't get what goes on in these focus groups. This whole think/rethink/don't think/we stink marketing effort is silly. The article makes brand identity seem like having a relationship with a super "high maintenance" ex. girlfriend or something.

How's this for a marketing message: Inform the public that Saturn is now about European design and features cars from and sold in the European market and around the globe. That it is a different kind of car company because it products are different but we still give great customer service and don't hassel you about price.

All this other stuff is a bit silly IMO. Where are the good marketing people? Where are the "where's the Beef people?" Where are the Heartbeat of America people? How did we end up with Pontiac is Car and Saturn - Rethink and Ford, Drive one.

They should have just rebranded Saturn.........Opel

[joemac]

Originally Posted by Rocket 88

All this other stuff is a bit silly IMO. Where are the good marketing people? Where are the "where's the Beef people?" Where are the Heartbeat of America people? How did we end up with Pontiac is Car and Saturn - Rethink and Ford, Drive one.

Marketing at times can seem like it's way over analyzed or they put way more than enough brain cycles into the program, to simply miss the end target.

[Hurricane]

Originally Posted by chakis24

and not to mention gas is almost a dollar cheaper than diesel (at least where i am)

Woohoo! That is even better!

[Hurricane]

Originally Posted by Hitman1970

Why did it feature a photo of a the last generation Vue? Not helpful.

That is the first thing I noticed. Crazy.

Wish they had put a photo of the Outlook up there instead!

[autofan]

Originally Posted by Hurricane

That is the first thing I noticed. Crazy.

Wish they had put a photo of the Outlook up there instead!

No kidding! Business week doesn't have a fact-checker or proof reader that can catch stuff like this before it goes to print or appears on the web? Then again, Saturn's own website still shows a 2007 Vue's center stack in its Build Your Own section