Why Buick's Encore wasn't a Chevy

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Thread: Why Buick's Encore wasn't a Chevy

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    GMI Canada Editor Premium Member ne_one's Avatar
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    Why Buick's Encore wasn't a Chevy

    Why Buick's Encore wasn't a Chevy
    Autoblog
    Buick Encore forums
    October 31, 2012
    by Chris Paukert


    Buick is taking a gamble with its 2013 Encore. General Motors' near-luxury brand has enjoyed great success attracting conquest buyers to its larger Enclave crossover, but it has never offered something quite like this small CUV.

    Very early signs suggest that the gamble might be working. According to Mark Reuss, President of General Motors, the automaker expected about 1,500 initial orders from its dealers for the Encore, but it's tracking closer to 9,000 units. Alluding to the fact that historically, Buick has shared similar products with GM's other brands, Reuss says that Buick dealers are "thrilled to have an exclusive." The automaker already markets almost identical models in other markets as the Opel/Vauxhall Mokka and Chevrolet Trax, but The General's other brands won't offer a twin to the new baby Buick.

    Some industry watchers have openly wondered whether the Encore is a good fit for Buick, as GM has been steadily working to turn the brand into a more premium marque to tackle the likes of Acura and Lexus. Those same pundits have suggested that the Encore's small size and limited power would perhaps play better under the Chevrolet banner, especially as there would appear to be enough white space below Bowtie's very popular Equinox CUV. Autoblog approached Reuss with this notion at a media roundtable today, and the executive bristled, stating categorically that the Trax "would have never worked" in North America because of financial and packaging reasons, not to mention the fact that the model doesn't wear Chevrolet's new design language (as seen in the 2014 Impala).

    Full article at link.
    Last edited by Administrator; 08-14-2013 at 03:43 PM.

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    GMI Canada Editor Premium Member ne_one's Avatar
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    Re: Why Buick's Encore wasn't a Chevy

    Evidently someone was thinking America as opposed to North America as the Trax will be sold in Canada and Mexico.

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    Re: Why Buick's Encore wasn't a Chevy

    The only real problem I have with the Encore is where it will be built: South Korea... That's also the reason my sister dropped it from her shopping list.

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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by Quixote88 View Post
    The only real problem I have with the Encore is where it will be built: South Korea... That's also the reason my sister dropped it from her shopping list.
    Same.

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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by ne_one View Post
    Evidently someone was thinking America as opposed to North America as the Trax will be sold in Canada and Mexico.
    Yeah, I find that confusing myself. I had vague ideas about buying a Chevrolet Trax in AWD because I live in Canada.
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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by FenwickHockey65 View Post
    Same.
    Ditto. I think the plan is to eventually add it, and two similar sized CUVs (a Cadillac, and perhaps the Trax for the Canada/Mexican Market) to Orion Assembly.

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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by Quixote88 View Post
    The only real problem I have with the Encore is where it will be built: South Korea... That's also the reason my sister dropped it from her shopping list.
    That's why I'm voting for Romney. I'm not spending my tax dollars so Chrysler and GM can ship jobs over to China!!! Dang Italians!!!

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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by DirtyMoney View Post
    That's why I'm voting for Romney. I'm not spending my tax dollars so Chrysler and GM can ship jobs over to China!!! Dang Italians!!!
    Look up the word "gullible".
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    Re: Why Buick's Encore wasn't a Chevy

    I still find it odd that American's would buy more of these then they would Verano Wagon's if it was offered. Especially considering this pokely little runt only comes with a 1.4T, and the Verano can be had with a 2.0T

    Up here in Canada, we are going to get both the Trax and the Encore..... will be interesting to see how the sales split goes

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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by DirtyMoney View Post
    That's why I'm voting for Romney. I'm not spending my tax dollars so Chrysler and GM can ship jobs over to China!!! Dang Italians!!!
    Ever used mapquest or google maps. You can pick from multiple routes, all going to the same destination. Such is the same for the mentioned rational.

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    Re: Why Buick's Encore wasn't a Chevy

    stating categorically that the Trax "would have never worked" in North America because of financial and packaging reasons, not to mention the fact that the model doesn't wear Chevrolet's new design language

    Does he not realize just how stupid that statement makes him look. They are doing both in Europe despite the Captiva. And following that logic the Cruze should be discontinued because it should "have never worked" and maybe Chevy needs to d/c the Traverse as well. Worst case scenario the Chevy turns out to be runaway hit making the Encore unsuccessful by offering it to both brands. If it duds as a higher priced Buick then it is going to be nearly impossible to roll it back out as a lower priced/lower features small CUV ala the Juke for the masses.

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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by Railfan View Post
    Look up the word "gullible".
    The beauty of sarcasm, but your statement is so true. I know many a people try to explain the global auto industry to everyone. Korea is an export hub. They are supplying vehicles for many markets. Although, it would be nice if Chevy built the Trax where the Sonic is being built.

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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by joemac View Post
    Ever used mapquest or google maps. You can pick from multiple routes, all going to the same destination. Such is the same for the mentioned rational.
    Apparently my sarcasm application is not calibrated to forum specifications. Back to the drawing board.

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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by DirtyMoney View Post
    That's why I'm voting for Romney. I'm not spending my tax dollars so Chrysler and GM can ship jobs over to China!!! Dang Italians!!!

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    Re: Why Buick's Encore wasn't a Chevy

    Quote Originally Posted by DirtyMoney View Post
    That's why I'm voting for Romney. I'm not spending my tax dollars so Chrysler and GM can ship jobs over to China!!! Dang Italians!!!
    That-a-way to really study and understand an issue. Real deep.

    Would have been much better to have GM and Chrysler go under too.

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