VIDEO: It's a Buick, beyotch!

1931Chevy · 08-10-2007, 03:47 PM

http://www.autoblog.com/2007/08/10/v...buick-beyotch/

A creative Buick dealer is celebrating the brand's performance in J.D. Power's 2007 Vehicle Dependability Study that was released yesterday, in which it tied Lexus for the top spot, by putting together an amusing little viral that stars the Buick Lucerne CST SEMA concept from 2006. The car was prepared by Stainless Steel Brakes Corp. of Clarence, NY, and was one of many Lucernes GM sent to the show last year. You can see the full inventory of upgrades along with the aforementioned video created by Alfred Matthews Motorsports after the jump. Believe us, it's worth it, beyotch!

MrJamesMc · 08-10-2007, 03:51 PM

funny how Buick and B.... go together quite nicely.

I don't think profanity will attract Lexus customers.

zete · 08-10-2007, 04:01 PM

Dumb. They should be trying to exude class. That doesn't do it.

give_it_all_ · 08-10-2007, 05:01 PM

The video has been taken off the site

jkennedy293 · 08-10-2007, 05:11 PM

anybody have another link for this video?

tgagneguam · 08-10-2007, 05:27 PM

It's unfortunate that, other than the quite nice Enclave, Buick is left to deliver the message of superior longer-term quality with dated vehicles like the LaCrosse and Lucerne. Somehow, I think it will leave a mixed feeling with consumers.

Then again, if Buick were to choose just the Enclave, I think Buick would have a compelling message for consumers. Great style, great powertrain, great interior accommodations, great warranty, and great quality, all at a reasonable price.

I agree with those who believe that "It's a Buick, beyotch!" is not the best tagline to peddle a near-luxury marque like Buick; Buick is better than that.

camaro_freak · 08-10-2007, 06:30 PM

Quote:

Originally Posted by tgagneguam

I agree with those who believe that "It's a Buick, beyotch!" is not the best tagline to peddle a near-luxury marque like Buick; Buick is better than that.

nothing says American domestic comeback like "It's a Buick Beyotch"

Old Dood · 08-10-2007, 06:34 PM

Quote:

Originally Posted by jkennedy293

anybody have another link for this video?

Can't find one. I searched YouTube..no dice.

Greg Burr · 08-10-2007, 07:20 PM

Quote:

Originally Posted by camaro_freak

nothing says American domestic comeback like "It's a Buick Beyotch"

Mercury is high on the list. Maybe they should have a competing tagline: "It's a Mercury mutha f'er!"

jknudson98 · 08-10-2007, 07:42 PM

Maybe some beancounters can combine two taglines to reach two different customer segments at once. Let me know if this works...

Drive Beutiful, Beyotch!

atomicshark · 08-10-2007, 09:06 PM

I hope someone has another link to it. I searched everywhere but I can't find it.

I wonder if Buick had YouTube pull it?

New_Mexico_Sunset_on_Rt66 · 08-10-2007, 09:29 PM

It's been yanked.

MrJamesMc · 08-10-2007, 10:59 PM

It was yanked I guess cuz it used the B-Word?

heh..

WhenenRome · 08-10-2007, 11:14 PM

I'd prefer the scenario of the Lexus driver being an uppity woman who just cut me off while talking on her cell phone... so I can then pull up beside her and yell in my darkest, bitchiest voice, ''it's a Buick, WHORE.''

Seriously, though... I agree with some of the previous comments.... that some guy yelling gangsta-style ''Beeyotch'' at a Lexus isn't exactly the class level that Buick is targeting.

So a local dealer came up with this? Maybe its management needs some image training on the Buick brand. Actually, I'm not sure what brand that sort of advertising would fit...

MaxLegroom · 08-10-2007, 11:41 PM

Maybe the class will be in the way you say it, or perhaps who says it. For example, if you put the woman who does the Monex ads trying to get you to buy gold, and have her saying to a similarly upper crust looking woman in a Lexus, "It's a Buick, beyotch!!", maybe it would work. Just an idea.

08-10-2007, 03:51 PM	#2 (permalink)
MrJamesMc 3.8 Liter V6 Join Date: Jun 2007 Location: Fort Worth Drives: 1999 2-Door Chevrolet Tahoe Posts: 421	Re: VIDEO: It's a Buick, beyotch! funny how Buick and B.... go together quite nicely. I don't think profanity will attract Lexus customers. __________________ Flickr

08-10-2007, 04:01 PM	#3 (permalink)
zete 5.3 Liter LS4 V8 Join Date: Dec 2005 Location: NCR, Great White North Posts: 3,490	Re: VIDEO: It's a Buick, beyotch! Dumb. They should be trying to exude class. That doesn't do it.

08-10-2007, 05:01 PM	#4 (permalink)
give_it_all_ 6.0 Liter Vortec V8 Join Date: Jul 2005 Location: Canada :) Drives: '06 G5 Posts: 1,639	Re: VIDEO: It's a Buick, beyotch! The video has been taken off the site __________________ 2006 Pontiac G5 Pursuit----Yellow Coupe

08-10-2007, 05:11 PM	#5 (permalink)
jkennedy293 5.3 Liter Vortec V8 Join Date: Mar 2007 Location: Holly Springs, NC Drives: '03 Cavalier Posts: 1,283	Re: VIDEO: It's a Buick, beyotch! anybody have another link for this video?

08-10-2007, 05:27 PM	#6 (permalink)
tgagneguam 7.0 Liter LS7 V8 Join Date: Aug 2003 Posts: 6,927	Re: VIDEO: It's a Buick, beyotch! It's unfortunate that, other than the quite nice Enclave, Buick is left to deliver the message of superior longer-term quality with dated vehicles like the LaCrosse and Lucerne. Somehow, I think it will leave a mixed feeling with consumers. Then again, if Buick were to choose just the Enclave, I think Buick would have a compelling message for consumers. Great style, great powertrain, great interior accommodations, great warranty, and great quality, all at a reasonable price. I agree with those who believe that "It's a Buick, beyotch!" is not the best tagline to peddle a near-luxury marque like Buick; Buick is better than that.

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08-10-2007, 07:42 PM	#10 (permalink)
jknudson98 2.2 Liter ECOTEC Join Date: Jan 2003 Posts: 84	Re: VIDEO: It's a Buick, beyotch! Maybe some beancounters can combine two taglines to reach two different customer segments at once. Let me know if this works... Drive Beutiful, Beyotch!

08-10-2007, 09:06 PM	#11 (permalink)
atomicshark 6.0 Liter LS2 V8 Join Date: Dec 2003 Location: Long Island, New York Posts: 4,429	Re: VIDEO: It's a Buick, beyotch! I hope someone has another link to it. I searched everywhere but I can't find it. I wonder if Buick had YouTube pull it? __________________ 2008 Chevrolet Cobalt - 9,800 miles 2008 Saturn Vue - 6,300 miles 2004 Pontiac GTO - 71,864 miles atomicshark's flickr gallery

08-10-2007, 09:29 PM	#12 (permalink)
New_Mexico_Sunset_on_Rt66 7.0 Liter LS7 V8 Join Date: Apr 2004 Location: Cedar Rapids, IA (formerly sunny New Mexico (y muchacho lo falto)) Drives: '02 Corvette Z06, '01 Silverado LT 4x4 Ext Cab, 19 Posts: 5,667	Re: VIDEO: It's a Buick, beyotch! It's been yanked. __________________ 1979 Chevy Van 1978 Pontiac Firebird 1985 GMC S-15 Jimmy 1992 Pontiac Grand Am 1998 Oldmobile Intrigue 2002 Chevrolet Camaro Z-28 1972 Chevrolet C-10 P/U 1979 Chevrolet K5 Blazer 2002 Chevrolet Corvette Z06 2001 Chevrolet Silverado LT 4x4 Ext Cab "Sometimes you gotta say, 'What the *******'. "What the ******* gives you freedom, freedom creates opportunity, ... opportunity - makes your future." - 'Risky Business' 1983

08-10-2007, 10:59 PM	#13 (permalink)
MrJamesMc 3.8 Liter V6 Join Date: Jun 2007 Location: Fort Worth Drives: 1999 2-Door Chevrolet Tahoe Posts: 421	Re: VIDEO: It's a Buick, beyotch! It was yanked I guess cuz it used the B-Word? heh.. __________________ Flickr

08-10-2007, 11:14 PM	#14 (permalink)
WhenenRome 2.0 Liter Supercharged ECOTEC Join Date: Jul 2006 Location: Pasadena / Los Angeles area Drives: 2007 Saturn Aura XR, 2004 Olds Bravada Final 500 Posts: 132	Re: VIDEO: It's a Buick, beyotch! I'd prefer the scenario of the Lexus driver being an uppity woman who just cut me off while talking on her cell phone... so I can then pull up beside her and yell in my darkest, bitchiest voice, ''it's a Buick, WHORE.'' Seriously, though... I agree with some of the previous comments.... that some guy yelling gangsta-style ''Beeyotch'' at a Lexus isn't exactly the class level that Buick is targeting. So a local dealer came up with this? Maybe its management needs some image training on the Buick brand. Actually, I'm not sure what brand that sort of advertising would fit... __________________ *Current...* 2007 Saturn Aura XR 3.6 2004 Oldsmobile Bravada Final 500 (#405) 2002 Oldsmobile Alero GLS Sedan - FOR SALE! 2005 Buick LaCrosse CXS (Extended family!) *Previous...* 2001 Oldsmobile Aurora 3.5 1994 Ford Thunderbird LX-V8 1992 Chrysler LeBaron GTC Coupe 1991 Chevrolet Cavalier RS Coupe 1977 Chevrolet Camaro (my first, a hand-me-down) Last edited by WhenenRome : 08-10-2007 at 11:24 PM.

08-10-2007, 11:41 PM	#15 (permalink)
MaxLegroom 5.3 Liter Vortec V8 Join Date: Jan 2003 Location: Newport News, VA Drives: 2005 Toyota Prius 1996 Chrysler Sebring LX Posts: 1,299	Re: VIDEO: It's a Buick, beyotch! Maybe the class will be in the way you say it, or perhaps who says it. For example, if you put the woman who does the Monex ads trying to get you to buy gold, and have her saying to a similarly upper crust looking woman in a Lexus, "It's a Buick, beyotch!!", maybe it would work. Just an idea. __________________ Donne e motori, gioie e dolori

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