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Press Release: Encore Fuels Growth of Industry’s Hottest Segment

3K views 8 replies 9 participants last post by  ARTHURBISHOP 
#1 ·
Encore Fuels Growth of Industry’s Hottest Segment
Representing nearly a quarter of all small SUVs on U.S. roads today, customers have discovered attainable luxury and quality in the Encore
Buick
2016-07-20

DETROIT – Small SUVs represent one of the fastest growing segments in the industry. U.S. sales of small SUVs have tripled since 2011, according to Polk registration data. Buick Encore sales have accelerated this growth by nearly 30 percent since 2013, despite entries in the segment having more than doubled since the Encore hit showrooms in 2013. Today, one quarter of small SUVs on the road are Buicks.

“The Encore is a pioneering force in a segment hugely popular with customers, with one in four Small SUV owners in the U.S. today driving a Buick,” said Duncan Aldred, vice president of Buick Sales, Service and Marketing. “The upcoming 2017 model doubles down on what’s made it successful, like extensive soft-touch interior materials not offered by the competition.”

Through the first six months of 2016, the U.S. has become Encore’s top market, with more than half of all sales coming from that market. In June, it reached 30 straight months of year-over-year sales growth, with more than half of new owners coming from outside GM brands.

In July, Encore is on pace for its best sales month ever, in one of its last months before a fully refreshed version comes out in September.
*Full Press Release at Link
 
#2 ·
We've got two Encores in the family, for my wife and father in law. Wish they had more power, and an armrest for the passenger seat, that's about the only thing I'd improve, and GM did that for 2016 on the sport models. Why they don't have it for all trims is beyond me.

Oh, the base stereo sucks but you can upgrade to Bose. Not sure how it sounds.
 
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#6 ·
Nice update and it should improve sales.

Still not interested in buying one.

Where is the Granite??

Buick will sell just a many Encores whether there is a Granite at the dealer or not, in fact would not be surprised if sales grew even more with the Granite than without.
 
#7 ·
Nice update and it should improve sales.

Still not interested in buying one.

Where is the Granite??

Buick will sell just a many Encores whether there is a Granite at the dealer or not, in fact would not be surprised if sales grew even more with the Granite than without.
Strike while the iron is hot. GM's a bit slow on the draw, or to even see the guy down the street giving them a mean look and saying, "Draw, stranger!" so don't hold your breath.

Just consider yourself lucky you're not a Caddy addict. They make glaciers look quick. At least, in the getting-SUVs-to-market department, anyway.
 
#8 ·
Buick used twisted logic to make the sales of the Encore look good. They sell a "lot" in comparison only if you limit the sales to sub-compact luxury SUVs. The sales are a tiny fraction of the market traditionally called small as in compact SUVs (CRV, RAV4. Rogue, Forester, etc).
 
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