Avenir’s Advanced Lighting Illuminates Future Buick Design
New methods give designers more freedom to craft unique visual identity
General Motors
2015-03-30
DETROIT – To the designers of the Buick Avenir concept, light-emitting diodes, or LEDs, are more than just an energy-efficient method of illuminating the road ahead – they are an advanced way to accentuate an already striking design as it rolls down the road.
Distinctive headlamp and taillamp shapes have always been a part of Buick’s visual identity, but new technologies – especially the use LEDs, now allow designers to further hone the look of lighting elements and the light they emit.
“Technology will always be a major contributing factor to future Buick lighting designs as it allows for more flexibility with the aesthetics and performance of the light, but also how the light is integrated into the vehicle,” said Martin Davis, design manager for exterior lighting. “Thanks to LEDs, we are now at the point where designers can break free of many of the constrictions previously placed on lighting design.”
Like its interior, Avenir’s headlamps incorporate a mixture of subtle yet technical details that reveal themselves upon closer inspection. A triad of jewel-like LED assemblies provide most forward lighting, and they are shaped in a way that echoes the wave-like forms found within its cabin.
Avenir’s headlamps and taillamps also incorporate diffused light elements, which form “wings” that stretch across the top of the lamp assembly replicating the fender forms. Each wing subtly incorporates the signature Buick tri-shield logo, and continues the layered pattern found on the decorative trim and seating surfaces.
“Signature lighting is often the first design element people notice on a vehicle, even if it happens to be hundreds of feet away,” said Davis. “A distinctive illuminated graphic is incredibly important – it is an opportunity to visually communicate the design aesthetic of the brand. The wing signature lighting is a Buick design hallmark that will help you identify a Buick product on the road.”
*Full Press Release at Link
New methods give designers more freedom to craft unique visual identity
General Motors
2015-03-30
DETROIT – To the designers of the Buick Avenir concept, light-emitting diodes, or LEDs, are more than just an energy-efficient method of illuminating the road ahead – they are an advanced way to accentuate an already striking design as it rolls down the road.
Distinctive headlamp and taillamp shapes have always been a part of Buick’s visual identity, but new technologies – especially the use LEDs, now allow designers to further hone the look of lighting elements and the light they emit.
“Technology will always be a major contributing factor to future Buick lighting designs as it allows for more flexibility with the aesthetics and performance of the light, but also how the light is integrated into the vehicle,” said Martin Davis, design manager for exterior lighting. “Thanks to LEDs, we are now at the point where designers can break free of many of the constrictions previously placed on lighting design.”
Like its interior, Avenir’s headlamps incorporate a mixture of subtle yet technical details that reveal themselves upon closer inspection. A triad of jewel-like LED assemblies provide most forward lighting, and they are shaped in a way that echoes the wave-like forms found within its cabin.
Avenir’s headlamps and taillamps also incorporate diffused light elements, which form “wings” that stretch across the top of the lamp assembly replicating the fender forms. Each wing subtly incorporates the signature Buick tri-shield logo, and continues the layered pattern found on the decorative trim and seating surfaces.
“Signature lighting is often the first design element people notice on a vehicle, even if it happens to be hundreds of feet away,” said Davis. “A distinctive illuminated graphic is incredibly important – it is an opportunity to visually communicate the design aesthetic of the brand. The wing signature lighting is a Buick design hallmark that will help you identify a Buick product on the road.”
*Full Press Release at Link