GMI Exclusive: Preliminary Buick Verano Details Leaked

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Thread: GMI Exclusive: Preliminary Buick Verano Details Leaked

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    GMI Exclusive: Preliminary Buick Verano Details Leaked

    GMI Exclusive: Preliminary Buick Verano Details Leaked
    Survey to gauge possible order mix reveals new details
    GM Inside News
    December 2, 2010



    Preliminary equipment and pricing details about the forthcoming Buick "Verano" is revealed through a survey sent out to Buick dealerships. The survey intends to ascertain ordering demand for the four configurations of the small car.

    Only one engine appears to be in the works, and it's the familiar 2.4L Ecotec motor currently powering other, larger Buick, GMC, and Chevrolet products. Nothing else revealed in the survey is especially surprising, but it does give us a glimpse at the possible positioning of the vehicle in the market.

    Is there enough of a demand for a compact Buick priced and equipped similarly to the market leading midsize sedans to make this a successful product? For Buick's sake, let us hope there is.



    December 2, 2010

    Subject: All-New 2012 Buick Compact Car - Order Study

    Greetings Buick Dealers,

    We would like to invite you to participate in an online order study of a potential new addition to the Buick portfolio.

    Please note that this potential new entry would be a compact car available in four models. As a result, it is important for us to gauge how you would order this vehicle and in what quantities. In addition, each model builds off of the previous model. Proposed models are as follows:

    1.) 1SB Cloth Base
    • 2.4L 4-cylinder engine
    • 180 hp @ 6700 rpm
    • 172 lb-ft of torque @ 4900 rpm
    • 6-Speed automatic transmission
    Estimated MSRP range: $20,900 - $21,500 *

    2.) 1SD Cloth Mid-Level
    Adds to 1SB
    • Remote Start
    • Auto Dual HVAC
    • Connected Color Radio with Bluetooth Connectivity
    Estimated MSRP range: $22,100 - $22,700*

    3.) 1SG Cloth Mid-Level
    Adds to 1SB & 1SD
    • 6-way power driver
    • Heated ORVMs
    • Rear Park Assist
    • EC ISRVM
    Estimated MSRP range: $23,300 - 23,900*

    4.) 1SL Leather Up-Level
    Adds to 1SB, 1SD & 1SG
    • Heated Seats/Steering Wheel
    • Passive Entry & Push Button Start
    • Bose Premium Audio
    • 18” Wheels
    Estimated MSRP range: $25,600 – 26,200*

    *Note: Total vehicle pricing will NOT be shown in the order study
    Last edited by nsap; 12-02-2010 at 05:26 PM.

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    A heated steering wheel? Very nice - and with the 2.4 it should have a solid performance. Seems like a very promising program.

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    2.8 Liter Turbocharged V6 majicbz07's Avatar
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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    Seems good.

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    I know many of you will disagree with me, but I think if this is supposed to be a PREMIUM compact from Buick it should start out with the 1SG at the very least! I saw no mention of HID's like in the picture, are they going to be standard?, doubtful. Other than sheet metal and interior styling preferences, I can't see why anyone would want this over a similarly equiped Cruze other than it being a little quicker. We'll see...
    Truckin!

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    I think if it is a good looking car it will sell well enough. Look in 1999 the sticker price of a 2000 Grand AM Gt I bought with 175 hp was $21,000. SO if it looks good and drives right it will sell

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    manual option please...

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    Sooo...why buy a Cruze?


    Also, I thought the 2.4L doesn't fit in the Delta II's?

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    Verrrry cool but I was expecting the 1.6t.
    Alexander Villani
    GMInsideNews Writer/Editor

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    Quote Originally Posted by Ambalanche View Post
    I know many of you will disagree with me, but I think if this is supposed to be a PREMIUM compact from Buick it should start out with the 1SG at the very least! I saw no mention of HID's like in the picture, are they going to be standard?, doubtful. Other than sheet metal and interior styling preferences, I can't see why anyone would want this over a similarly equiped Cruze other than it being a little quicker. We'll see...

    Agree 100%

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    1SD should be the lowest trim.

    Anyone know if bluetooth is standard on the lowest trim? It certainly should be.
    Research is what I am doing when I don't know what I am doing.

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    I hate HIDs. If your on the recieving end you are blinded. If your in a car with them..everyone flashes you--thinking your high beams are on.

    I was shocked at mention of the 2.4L---I knew it would fit but thought GM did not want to use that in this platform.

    It would provide acceptable performance. (alot more then the 1.4L T)
    Proud Pontiac Owner
    2004 Grand Am SE V6 with 1SB package. Faster then my 2,4L Cobalt auto was! More fun to drive too.

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    If you want leather seats you better bring a lot of extra cash. Overall it doesn't look line an impressive amount of equipment to push the price from $21 to $26K... and what they'll want another $ 800+ for a sunroof?
    Last edited by Rocket 88; 12-02-2010 at 12:46 PM.
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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    Quote Originally Posted by Ambalanche View Post
    I know many of you will disagree with me, but I think if this is supposed to be a PREMIUM compact from Buick it should start out with the 1SG at the very least! I saw no mention of HID's like in the picture, are they going to be standard?, doubtful. Other than sheet metal and interior styling preferences, I can't see why anyone would want this over a similarly equiped Cruze other than it being a little quicker. We'll see...
    Notice 1SB doesn't mention a steering wheel, brakes, or power windows, either. But I'm sure it'll have all of those.

    Also, not even the $33k Audi A4 has HIDs. Do you honestly expect a car costing $10k less to start to have them standard? Really? How many other $20k cars come with HIDs standard?

    The Verano is going to be a nicer car overall. Some people will pay more money for a nicer car. Simple as that.

    Quote Originally Posted by xunearthhxcx View Post
    manual option please...
    +1

    I am very, very happy that the Verano is getting the 2.4L as standard equipment. It should turn out to be very peppy and economical at the same time. But 3 pedals would be nice.

    But all of this makes me wonder if the 2.4L Regal is long for this world.
    Peace,

    Autoplaybook



    Wouldn't You Really Rather Have A Buick?

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    And no plastic wheel covers!

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    Re: Survey sent to Buick dealers outlines equipment/pricing of compact car

    Yikes...They still don't get it.


    2012 Range Rover Evoque, 2013 Cadillac ATS
    Past: 2009 Cadillac CTS, 2004 Saab 9-3 Aero, 1985 Mercedes-Benz 300D

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