GM hopes new Buick LaCrosse will lure young buyers

Black04GTO · 06-22-2009, 08:39 PM

http://finance.yahoo.com/news/GM-hop....html?x=0&.v=3

Quote:

The midsize luxury sedan, designed to compete with Acura, Lexus and Toyota models, is key to attracting younger people to Buick, which now seems to be the official car of gated Florida retirement communities.

With a median buyer age of 68 last year, Buick's marketing executives know that time is running out for them to pull young baby boomers, Generation X, and even Generation Y into the fold, or the brand is in serious trouble.

Yep.

ne_one · 06-22-2009, 08:46 PM

Quote:

a median buyer age of 68

I truly hope that they can reinvent this brand and shift that demographic considerably. If Cadillac can become cool again so can Buick.

63GrandSport001 · 06-22-2009, 08:49 PM

any automaker can become cool once more, its a matter of producing the right products.

FenwickHockey65 · 06-22-2009, 08:55 PM

Incidentally...

According the LaCrosse Details Book...GM expects LaCrosse drivers to age anywhere between 40 to 59 years old...

JBsZ06 · 06-22-2009, 08:57 PM

I saw the vehicle at the NY auto show and the csx or cxs whatever it was called...was AWESOME!

Stunning and priced at 33,800 delivered it will certainly be attracting new younger buyers..

dindak · 06-22-2009, 09:00 PM

I would test one for sure if I was in the market. It's a beautiful car.

FenwickHockey65 · 06-22-2009, 09:08 PM

Quote:

Originally Posted by JBsZ06

I saw the vehicle at the NY auto show and the csx or cxs whatever it was called...was AWESOME!

Stunning and priced at 33,800 delivered it will certainly be attracting new younger buyers..

CXS.

throwback · 06-22-2009, 09:21 PM

Does anyone under 60 even know where to buy a Buick? Seriously, ask everyone you know under 50 if they would buy a Buick. I asked 2 of my twenty something nephews this last week and they both laughed and said Buicks are for retirees in Florida. One wants a Camaro and the other loves his 300Zx turbo, but wants a GT-R.

**nsap** · 06-22-2009, 09:26 PM

A couple interesting facts I learned today...

1) Half of the 80,000 Enclave's sold to date have been conquest buyers trading in non-GM products.

2) The average age of the Enclave owner is 10 years younger the the average age of the Buick buyer. meaning about 58.

civilzues · 06-22-2009, 09:31 PM

Why do people think that GM wants Buick to have a target age of 25? A NORMAL 25 year old can't afford this..., they average buyer isn't 80, so we should be excited....

**nsap** · 06-22-2009, 09:37 PM

Quote:

Originally Posted by civilzues

Why do people think that GM wants Buick to have a target age of 25? A NORMAL 25 year old can't afford this..., they average buyer isn't 80, so we should be excited....

Valid point. Buick is not targeting anyone 20 years old. They are going after more of the 30-60 demo.

throwback · 06-22-2009, 09:41 PM

30-60 is a big group. I think they are targeting lexus ES350 buyers. Which per my unscientific survey, is middle aged women.

TakuZaKyousei · 06-22-2009, 09:55 PM

Quote:

Originally Posted by throwback

30-60 is a big group. I think they are targeting lexus ES350 buyers. Which per my unscientific survey, is middle aged women.

There is a LOT of buying power there my friend. Even if they don't do the purchase themselves, which they are increasingly able to do, their husbands or significant others will.

My wife is on the fence right now. She's narrowed it down to the SRX

, the Enclave

, the Camaro RS

, the Lincoln MKX

, and now this Lacrosse AWD

.

The whole deal is literally hinging on how much she enjoys the Lacrosse and SRX at test drive. Guess whose writing the check?

2648562 · 06-22-2009, 10:38 PM

Very late 40s to early 60s sounds about right. Please tell me it's hitting showrooms in the next few weeks.

**zete** · 06-22-2009, 10:47 PM

As an Enclave owner -- and someone who never thought he'd own a Buick -- they can attract the right demographic. The Lacrosse/Allure looks to do that. But I bet the Regal is the one that will pull people in. If you look at the Regal/Insignia and realize what you get for the price point it'll have to sit at -- in and around $25- 30k -- it's going to be a hot seller.

What Buick has lacked is cars that attract younger drivers. It looks like that will be rectified quickly.

06-22-2009, 08:49 PM	#3 (permalink)
63GrandSport001 4.4 Liter Supercharged Northstar Join Date: Jun 2005 Posts: 2,787	Re: GM hopes new Buick LaCrosse will lure young buyers any automaker can become cool once more, its a matter of producing the right products.

06-22-2009, 08:55 PM	#4 (permalink)
FenwickHockey65 News Contributor Join Date: Dec 2007 Location: West Chester, OH Drives: Chevrolet Malibu LS, GMC Envoy SLE, GMC Sonoma SLS Posts: 9,303	Re: GM hopes new Buick LaCrosse will lure young buyers Incidentally... According the LaCrosse Details Book...GM expects LaCrosse drivers to age anywhere between 40 to 59 years old... __________________ Proud to drive American. Proud to drive GM. Current Cars: 2007 Chevrolet Malibu LS: 2.2L ECOTEC I-4 2003 GMC Envoy SLE: 4.2L Vortec 4200 I-6 1998 GMC Sonoma SLS Ext. Cab: 4.3L Vortec 4300 V6 Former Cars: 1993 Saturn SW2 (1993-2006, 243,000 miles) 1989 GMC Safari SLT (1989-2003, 293,000 miles) Future Car: 2010 Chevrolet Camaro 2LT RS: 3.6L SIDI High-Feature V6

06-22-2009, 08:57 PM	#5 (permalink)
JBsZ06 6.2 Liter LS3 V8 Join Date: Jan 2004 Drives: C6 Blk M6 Z51 w/NPP Posts: 3,113	Re: GM hopes new Buick LaCrosse will lure young buyers I saw the vehicle at the NY auto show and the csx or cxs whatever it was called...was AWESOME! Stunning and priced at 33,800 delivered it will certainly be attracting new younger buyers.. __________________ 2008 Blk C6 M6 w/Z51 & NPP exhaust 2008 CTS AWD 304hp sports suspension

06-22-2009, 09:00 PM	#6 (permalink)
dindak 6.2 Liter LS3 V8 Join Date: Jan 2004 Location: Toronto area Drives: 2008 Chevrolet Malibu LT2 V6 / 2008 Montana SV6 Posts: 3,258	Re: GM hopes new Buick LaCrosse will lure young buyers I would test one for sure if I was in the market. It's a beautiful car.

06-22-2009, 09:21 PM	#8 (permalink)
throwback 3.6 Liter SIDI V6 Join Date: Oct 2006 Posts: 1,183	Re: GM hopes new Buick LaCrosse will lure young buyers Does anyone under 60 even know where to buy a Buick? Seriously, ask everyone you know under 50 if they would buy a Buick. I asked 2 of my twenty something nephews this last week and they both laughed and said Buicks are for retirees in Florida. One wants a Camaro and the other loves his 300Zx turbo, but wants a GT-R.

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06-22-2009, 09:26 PM	#9 (permalink)
nsap Editor-in-Chief Join Date: Jan 2003 Drives: 2009.5 Pontiac G8 GT Posts: 17,728	Re: GM hopes new Buick LaCrosse will lure young buyers A couple interesting facts I learned today... 1) Half of the 80,000 Enclave's sold to date have been conquest buyers trading in non-GM products. 2) The average age of the Enclave owner is 10 years younger the the average age of the Buick buyer. meaning about 58. __________________ Get the latest news from GMI...Join the "GMInsidenews.com Facebook Page!! Follow me on TWITTER E-Mail Me

06-22-2009, 09:31 PM	#10 (permalink)
civilzues 4.4 Liter Supercharged Northstar Join Date: Mar 2005 Posts: 2,836	Re: GM hopes new Buick LaCrosse will lure young buyers Why do people think that GM wants Buick to have a target age of 25? A NORMAL 25 year old can't afford this..., they average buyer isn't 80, so we should be excited....

06-22-2009, 09:41 PM	#12 (permalink)
throwback 3.6 Liter SIDI V6 Join Date: Oct 2006 Posts: 1,183	Re: GM hopes new Buick LaCrosse will lure young buyers 30-60 is a big group. I think they are targeting lexus ES350 buyers. Which per my unscientific survey, is middle aged women.

06-22-2009, 10:38 PM	#14 (permalink)
2648562 7.0 Liter LS7 V8 Join Date: Apr 2003 Posts: 4,252	Re: GM hopes new Buick LaCrosse will lure young buyers Very late 40s to early 60s sounds about right. Please tell me it's hitting showrooms in the next few weeks.

06-22-2009, 10:47 PM	#15 (permalink)
zete GMI Staff Member Join Date: Dec 2005 Location: NCR, Great White North Posts: 5,309	Re: GM hopes new Buick LaCrosse will lure young buyers As an Enclave owner -- and someone who never thought he'd own a Buick -- they can attract the right demographic. The Lacrosse/Allure looks to do that. But I bet the Regal is the one that will pull people in. If you look at the Regal/Insignia and realize what you get for the price point it'll have to sit at -- in and around $25- 30k -- it's going to be a hot seller. What Buick has lacked is cars that attract younger drivers. It looks like that will be rectified quickly.

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