Canada: Buick Allure Now Called LaCrosse

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Thread: Canada: Buick Allure Now Called LaCrosse

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    Canada: Buick Allure Now Called LaCrosse

    Canada: Buick Allure Now Called LaCrosse
    In effort to unify Buick globally, Canadians will have to face LaCrosse.
    www.gminsidenews.com
    September 3, 2009
    By: Nick Saporito


    Today General Motors Canada Limited sent out a letter to all Canadian dealerships that they are officially changing the Buick Allure to Buick LaCrosse. The Allure, in Canada, is the exact same vehicle as the LaCrosse in the U.S., Mexico and China. Since the car's launch in 2005, LaCrosse has always been called Allure in Canada due to it being French slang. GMI has obtained a copy of the letter and there is no reference to their official stance on the slang portion of the LaCrosse name.

    According to the letter General Motors Canada is doing this to unify the global Buick brand and allow them to use the same marketing tools in all markets that the car is sold in.

    So far only a few 2010 Allures have been sold in Canada, but GM is offering customers that have already taken delivery of the 2010 model to bring their car in to be rebadged as the LaCrosse. Production of the LaCrosse-named units will start later this month. Cars that are already on dealership lots will be changed by the dealerships as well. GM is going so far to re-invoice Allures to dealerships with the new LaCrosse name.
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    Re: Canada: Buick Allure Now Called LaCrosse

    Why on god's earth did they use the name "laCrosse" in the first place? First off it's not a good name, second you have to change it for foreign markets because it's slang.

    Why not have named it "regal", "park avenue" or some other name? Absolute dumbasses.

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    Re: Canada: Buick Allure Now Called LaCrosse

    How about the name used for the concept: Invicta


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    Re: Canada: Buick Allure Now Called LaCrosse

    ^^That was my vote, lol!
    Kris Creed | Sales & Leasing Consultant | GUS REVENBERG CHEVROLET-BUICK-GMC | Windsor, Ontario, Canada | http://www.twitter.com/kdawgone
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    Re: Canada: Buick Allure Now Called LaCrosse

    Web site is still Allure

    http://www.gm.ca/gm/english/vehicles...llure/overview

    Odd that they would change it now?

    If I had a 2010 Allure I would keep it. Collector item!

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    Re: Canada: Buick Allure Now Called LaCrosse

    Quote Originally Posted by dindak View Post
    Web site is still Allure

    http://www.gm.ca/gm/english/vehicles...llure/overview

    Odd that they would change it now?

    If I had a 2010 Allure I would keep it. Collector item!
    Webiste is all flash so it will take a bit to redo, lol!
    But, ive already set aside a few 2010 Allure brochures in my closet...right next to the 2010 Solstice coupe ones and the 2009 G8 ones
    Kris Creed | Sales & Leasing Consultant | GUS REVENBERG CHEVROLET-BUICK-GMC | Windsor, Ontario, Canada | http://www.twitter.com/kdawgone
    Quote Originally Posted by 01IntrigueGX View Post
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    Quote Originally Posted by germeezy1 View Post
    They should have given him the position yesterday!

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    Re: Canada: Buick Allure Now Called LaCrosse

    Quote Originally Posted by newdude View Post
    How about the name used for the concept: Invicta
    Thats exactly what is should have been called.
    I would call the Regal Insignia and just bring over the Astra name as well.

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    Re: Canada: Buick Allure Now Called LaCrosse

    Should have been the Allure here if anything.
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    Re: Canada: Buick Allure Now Called LaCrosse

    Quote Originally Posted by newdude View Post
    How about the name used for the concept: Invicta
    X2

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    Re: Canada: Buick Allure Now Called LaCrosse

    Quote Originally Posted by dindak View Post
    Web site is still Allure

    http://www.gm.ca/gm/english/vehicles...llure/overview

    Odd that they would change it now?

    If I had a 2010 Allure I would keep it. Collector item!
    Haha I wonder how many Canadians would want to rebadge their car to LaCrosse anyways...

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    Re: Canada: Buick Allure Now Called LaCrosse

    Quote Originally Posted by poncho1982 View Post
    Should have been the Allure here if anything.
    I'm not sure that I love Allure, but it would certainly be better than LaCrosse. On the bright side this should save GM a little advertising money.

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    Re: Canada: Buick Allure Now Called LaCrosse

    lacrosse is slang for masturbation in french lol!

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    Re: Canada: Buick Allure Now Called LaCrosse

    Add me to the list of people who think LaCrosse is a STUPID name.

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    Re: Canada: Buick Allure Now Called LaCrosse

    Quote Originally Posted by SOLSTICE2007 View Post
    lacrosse is slang for masturbation in french lol!
    Thank you, we never knew that.

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    Re: Canada: Buick Allure Now Called LaCrosse

    Invicta!!!
    From the office of the Burnout Czar.

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