Canada: Buick Allure Now Called LaCrosse
In effort to unify Buick globally, Canadians will have to face LaCrosse.
September 3, 2009
By: Nick Saporito
Today General Motors Canada Limited sent out a letter to all Canadian dealerships that they are officially changing the Buick Allure to Buick LaCrosse. The Allure, in Canada, is the exact same vehicle as the LaCrosse in the U.S., Mexico and China. Since the car's launch in 2005, LaCrosse has always been called Allure in Canada due to it being French slang. GMI has obtained a copy of the letter and there is no reference to their official stance on the slang portion of the LaCrosse name.
According to the letter General Motors Canada is doing this to unify the global Buick brand and allow them to use the same marketing tools in all markets that the car is sold in.
So far only a few 2010 Allures have been sold in Canada, but GM is offering customers that have already taken delivery of the 2010 model to bring their car in to be rebadged as the LaCrosse. Production of the LaCrosse-named units will start later this month. Cars that are already on dealership lots will be changed by the dealerships as well. GM is going so far to re-invoice Allures to dealerships with the new LaCrosse name.