Buick Debuts two More LaCrosse Commercials - Page 3

mbukukanyau · 10-30-2009, 01:30 AM

When I joined this site and became a GM fan, there was not a single GM vehicle that could compare itself to Lexus with a straight face.
Now, This one is clearly a better car.

Neanderthal · 10-30-2009, 01:31 AM

Too bad they dropped the Super.

YupYupYup · 10-30-2009, 01:33 AM

GREAT commercials! It is about f-ing time, GM.

Lutz is the man.

landjet06 · 10-30-2009, 01:37 AM

Quote:

Originally Posted by Burnout Czar

I've seen these already, they aired a week or two ago on a college football or NFL game. Does anyone have a link to the new GMC commercial where it tows the Ram and Tundra out of the mud?

Why didn't the commercial include the F-150? Was GM afraid to step on Ford's toes? C'mon GM,grow some balls,the real competition in pick-ups is Ford. I know Ford wouldn't hesitate to stick it to GM as they have done in past commercials.

Olds88 · 10-30-2009, 01:48 AM

Quote:

Originally Posted by landjet06

Why didn't the commercial include the F-150? Was GM afraid to step on Ford's toes? C'mon GM,grow some balls,the real competition in pick-ups is Ford. I know Ford wouldn't hesitate to stick it to GM as they have done in past commercials.

GMC is positioned as an "alternative" to Chevy. Dodge and Toyota are probably its more cross-shopped brands. Chevy has taken swipes at Ford in its ads before. Most of the country sees the truck market as Chevy, Ford and everybody else. This GMC commercial was the everybody else one.

Quixote88 · 10-30-2009, 01:51 AM

Quote:

Originally Posted by landjet06

Why didn't the commercial include the F-150? Was GM afraid to step on Ford's toes? C'mon GM,grow some balls,the real competition in pick-ups is Ford. I know Ford wouldn't hesitate to stick it to GM as they have done in past commercials.

Ford was not included because Ford truck buyers, and Chevy truck buyers for that matter, are well entrenched. Ford guys generally buy Fords, Chevy guys generally buy Chevies. This GMC ad was to appeal to those who are more on the fringe, those who may not want a plebian Ford or Chevy, those who want something different... Those are the folks that generally buy Toyota and Dodge trucks. Dodge, at one time, had a grasp similar to Ford and Chevy in the truck market where their customers would return over and over again. That market has started to disappear... And with Chrysler in turmoil, many of their traditional customers will be up for grabs. GMC has a strong market presence and enough "professional grade" clout to attract these "on the fence" customers.

ne_one · 10-30-2009, 02:01 AM

Quote:

Originally Posted by XenoRad

I didn't like any of the two. They only focused on packages but didn't say whether they were standard. They didn't say anything about the engines, the drive train, the standard (safety) features...

In a 30 second spot you were hoping to condense a brochure or a microsite?

+/- 7 is the rule people. If your average viewer remembers the nav system or the suspension the commercials have been extremely effective. Especially when you consider all the other things rattling around in their noggins.

I like the commercials so far. The visuals focus on the styling while the narrative emphasizes an important feature. This isn't your grandfather's Buick.

BlekherBob · 10-30-2009, 02:37 AM

Quote:

Originally Posted by hawaiitahoe

makes me proud to say im 22 and i like buick. HA!

I guess people in our age group will take note, and if this is what it takes to get sales, so be it. But whatever happened to saying "hey, we have a 280-hp V6 in it"?

mec_roux8706 · 10-30-2009, 04:55 AM

Yeah, I'm 22. My mom (58) has a 2005 LaCrosse CXL, which really isn't awful. On the few occasions where I have needed to drive it in place of my own car, my friends and I love how comfortable it is and how the quiettuning lets us talk or listen to music on what is a pretty good stereo. With a car that has styling and technology that's actually up-to-date, I think Buick will win with this car over time.

Also, I want a new Regal. Bad.

Koasterking · 10-30-2009, 06:25 AM

Awesome commercials. Is it me or did anyone else get shivers over Buick's new tagline: "The new class of world class"

XenoRad · 10-30-2009, 07:39 AM

Quote:

Originally Posted by ne_one

In a 30 second spot you were hoping to condense a brochure or a microsite?

Why must it be a 30 second spot? It should be as long as it has to in order to promote the car's high points.

CADILLACSIXTEEN · 10-30-2009, 07:50 AM

Their current advertising is the best Ive seen in my 25 years.
I may even go as far as saying best at GM currently.
I think they did a good job on both commercials...
With the first commercial though, I think it definitely speaks to the younger generation. And the buttons and dial make it look of very good quality and technology. And the second commercial speaks to the total opposite consumer. Awesome!

FenwickHockey65 · 10-30-2009, 08:31 AM

Quote:

Originally Posted by XenoRad

Why must it be a 30 second spot? It should be as long as it has to in order to promote the car's high points.

Uhh...maybe because the longer the commercial, the more expensive it is...

prototype66 · 10-30-2009, 08:52 AM

and long commercials get turned off!
Great new spots to compliment great new cars! That's how it's done!

RSASorento · 10-30-2009, 09:20 AM

All three new spots are very good - especially in light of earlier efforts (can we PLEASE forget the fashion model spots?). The beauty-shots of the LaCrosse driving slo-mo across the intersection in the sunrise (or set) is especially good. GM photogs please take note of how to make a car look stunning! All in all, its going to come down to selling a beautiful car that makes people want it. Keep up the quality and features, work on resale values and you got a keeper. The Regal is just going to add to the allure (pun intended!). The only items left in my mind are those extra pounds. It would be terrific if the LaCrosse could lose about 400lbs magically...

10-30-2009, 01:30 AM	#31 (permalink)
mbukukanyau Chevrolet VOLT Join Date: Dec 2003 Location: In front of my computer Drives: 2006 HHR 1995 Honda Pasport SUV Posts: 10,013	Re: Buick Debuts two More LaCrosse Commercials When I joined this site and became a GM fan, there was not a single GM vehicle that could compare itself to Lexus with a straight face. Now, This one is clearly a better car.

10-30-2009, 01:31 AM	#32 (permalink)
Neanderthal Chevrolet VOLT Join Date: Nov 2004 Location: Caveville, Neanderthallande: Have Club, Will Travel Drives: 07 KIA Spectra. The Other Peninsula car. Posts: 10,531	Re: Buick Debuts two More LaCrosse Commercials Too bad they dropped the Super. __________________ formerly LAMRONH "I never heard a truly wise person call themself wise."--Rush caller, 03JUN09 "I disagree with what you say, but I will defend to the death your right to say it." --Evelyn Beatrice Hall, writing under the pseudonym of Stephen G Tallentyre in "The Friends of Voltaire" (1906) "Can't...can't...can't...we all...just...get along?" --Rodney King "Wake up, Amurrica!" --Earl Pitts, Amurrican

10-30-2009, 01:33 AM	#33 (permalink)
YupYupYup 3.6 Liter SIDI V6 Join Date: Feb 2007 Posts: 1,092	Re: Buick Debuts two More LaCrosse Commercials GREAT commercials! It is about f-ing time, GM. Lutz is the man.

10-30-2009, 04:55 AM	#39 (permalink)
mec_roux8706 Walking Join Date: Apr 2008 Location: NW burbs of chicago Drives: 2008 Saturn Astra 3dr XR in Twilight Blue, manual Posts: 9	Re: Buick Debuts two More LaCrosse Commercials Yeah, I'm 22. My mom (58) has a 2005 LaCrosse CXL, which really isn't awful. On the few occasions where I have needed to drive it in place of my own car, my friends and I love how comfortable it is and how the quiettuning lets us talk or listen to music on what is a pretty good stereo. With a car that has styling and technology that's actually up-to-date, I think Buick will win with this car over time. Also, I want a new Regal. Bad. __________________ "If I had to nitpick, and obviously I do..." - Jeremy Clarkson

10-30-2009, 06:25 AM	#40 (permalink)
Koasterking 4.6 Liter Northstar V8 Join Date: Jan 2007 Location: Hunterdon Co., NJ Drives: 2004 Scion xB Posts: 1,909	Re: Buick Debuts two More LaCrosse Commercials Awesome commercials. Is it me or did anyone else get shivers over Buick's new tagline: "The new class of world class" __________________ I don't go fishing, I go fish sticking. How do you think we get the fish sticks?

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10-30-2009, 07:50 AM	#42 (permalink)
CADILLACSIXTEEN 5.3 Liter Vortec V8 Join Date: Jul 2005 Drives: 2006 Fusion Orange Metallic Pontiac G6 GTP Coupe Posts: 1,423	Re: Buick Debuts two More LaCrosse Commercials Their current advertising is the best Ive seen in my 25 years. I may even go as far as saying best at GM currently. I think they did a good job on both commercials... With the first commercial though, I think it definitely speaks to the younger generation. And the buttons and dial make it look of very good quality and technology. And the second commercial speaks to the total opposite consumer. Awesome! __________________

10-30-2009, 08:52 AM	#44 (permalink)
prototype66 4.6 Liter Northstar V8 Join Date: Jun 2005 Location: Lansing MI. Drives: 08 Malibu 05 Venture And restoring The Eldo! Posts: 1,904	Re: Buick Debuts two More LaCrosse Commercials and long commercials get turned off! Great new spots to compliment great new cars! That's how it's done! __________________ http://www.prototype66logodesign.com/ chuckp@budkoutschevy.com Michigan's #1 GM Certified used car dealer !www.budkoutschevy.com Chewie! Take the Professor in back and plug him into the hyperdrive! Passed cars..72 Chevelle,71 Lemans, 72 Chevelle,71 Fury III, 78 Rabbit(Big mistake) 79,Monte Carlo, 68 Cutlass (will get her back some day!) She is in Orlando

10-30-2009, 09:20 AM	#45 (permalink)
RSASorento 1.8 Liter ECOTEC Join Date: Oct 2004 Posts: 34	Re: Buick Debuts two More LaCrosse Commercials All three new spots are very good - especially in light of earlier efforts (can we PLEASE forget the fashion model spots?). The beauty-shots of the LaCrosse driving slo-mo across the intersection in the sunrise (or set) is especially good. GM photogs please take note of how to make a car look stunning! All in all, its going to come down to selling a beautiful car that makes people want it. Keep up the quality and features, work on resale values and you got a keeper. The Regal is just going to add to the allure (pun intended!). The only items left in my mind are those extra pounds. It would be terrific if the LaCrosse could lose about 400lbs magically...

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