2013 Buick Encore HD Video Review
2013 Buick Encore HD Video Review
December 10, 2012
by Tom Voelk
Let’s get the obvious cliché out of the way immediately; the big news at Buick is a small crossover. Not Honda CR-V small or even VW Tiguan sized. Think smaller. Seriously. The 2013 Encore is the same width as a Kia Soul, two inches higher and six inches longer. It’s one the most diminutive cars Buick has ever offered.
Considering the runaway success of big brother Enclave, Encore is the perfect name for a small follow-up performance (and you have to believe GM made sure the name isn’t owned by Chrysler, who bought AMC years ago). The question is- can Buick do small?
They Already Do
Enclave and LaCrosse are the only classic-sized models in the fleet these days, Regal and Verano sport European dimensions. Encore tips the balance toward the brand’s new compact approach to premium cars. Making Encore smaller than the others might even be a brilliant move to make Buick more appealing to younger shoppers.
Encore isn’t just different for Buick, it’s unique to the American market. The closest cross-shop competitors are MINI Countryman, VW Tiguan, or the upcoming (and more expensive and powerful) BMW X1 or Audi Q3. The Tri Shield folks have positioned their “fun-sized” ute in a slot with no real direct rivals.
Full article and video available at link.


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