Survey: Most car buyers happy with dealer experience

[espo19047]

Survey: Most car buyers happy with dealer experience

Posted Nov 16th 2007 9:02AM by Chris Tutor
Filed under: Car Buying

Seriously, a survey by Consumer Reports shows 57% of car buyers are very satisfied with the treatment they got at the dealer. Another 31% said they were somewhat satisfied. That means 88% of those surveyed drove away from their car dealer with a smile on their face. If you find that surprising, get this: Of the car buyers surveyed, 96% said they considered the deal they got "fair."

If you're wondering how such a high percentage of the public can be so overjoyed with car dealers, the magazine brings up some more interesting statistics that could help explain this. An overwhelming majority (90%) said they found the staff "informed and helpful," which, from our car-shopping experiences leads us to believe the survey respondents themselves could have benefited from some automotive education. Backing up our suspicion, Consumer Reports says from looking at answers to other questions in the survey, car buyers could have saved themselves some money by gathering more information before going shopping and by learning the tricks negotiating a better deal.


More: http://www.autoblog.com/2007/11/16/s...er-experience/

[goblue]

http://www.psychologyhub.com/Pharmac...ts_trusted.htm

Everything is relative. 2006 Gallup Poll. A random, statistically significant poll.

Seriously though, CR is not a random sample - its a survey that goes to readers, and only interested / motivated readers reply. in fact, this is further evidence that CR's sample base is not representative of the public. Its the same as when MSNBC.com asks you who you are going to vote for, its a sample of MSNBC.com readers, whose views don't represent the public at large, and further, its a subsample of those willing to fill it out. Thats why they have the disclaimer. CR doesn't but really should.

[Big Time]

I've never had a good experience at a dealership. Ever. Not once. The few times I went ahead and bought a vehicle are the times when they called me back and agreed to my terms.

I wish I wasn't so bitter, because reading here and other places has given me a new respect for what they have to put up with.

[ChebbySalesDept]

When was the last time you bought a new(or used) car or truck? Maybe things have changed since then. You might want to give "us" a shot!