Our Successful Transformers Cross-Promotion Sales Story!

Bidler · 07-02-2007, 08:03 PM

Strong Response to Our Transform Your Ride Cross Promotion

I am a BPG store and we were scratching our heads trying to figure out what to do for the current Transform Your Ride event. We had thought we would see a little better finance rates...we didn't.

So we bought 100 tickets to our local theatere to give away with any test drive and in exchange, we STUFFED ( square peg in a very narrow round hole ) a Solstice GXP in their lobby. ( Pics below )

The reaction has been so strong that I now rotate sales staff to stand in the lobby and answer questions!

The Solstice "went" 48 hours ago and we can link one sale directly to it already.

Anybody else (sales folks) do anything that you would like to share?

The doors and door jams had to be taken off the building for us to get it inside!

camaro chris · 07-02-2007, 09:14 PM

that is so cool!!!! I wish dealers/theaters here would do that!

jbernie · 07-02-2007, 09:18 PM

Sounds like a good way to do the promotion. Nice to see them taking the cars to the people as opposed to waiting for people to go to the cars.

Hitman1970 · 07-02-2007, 09:19 PM

Great Job!!! That is the local dealer driven grass roots stuff you need to make happen. There is a lot of great product at GM. If they won't come to you, GO TO THEM!

atomicshark · 07-02-2007, 09:27 PM

Way to go! Now that is a smart cross promotion. I am glad it is paying off so well. Hopefully more dealers are as creative and resourceful.

Koasterking · 07-02-2007, 09:31 PM

When Fast and the Furious: Tokyo Drift came out, a Toyota dealership held a Scion car show and we had the entire theater to ourselves. It was a cool event.

Yeah, dealerships should do cool gimiks like this, especially with the new Transformer Movie.

jbartley · 07-02-2007, 09:32 PM

Quote:

Originally Posted by Koasterking

When Fast and the Furious: Tokyo Drift came out, a Toyota dealership held a Scion car show and we had the entire theater to ourselves. It was a cool event.

Yeah, dealerships should do cool gimiks like this, especially with the new Transformer Movie.

i saw similiar events in my area, too. makes sense, good tie-in.

whatever helps the bottom line!

AndrewGS · 07-02-2007, 09:39 PM

Very nice. Market Square (an upscale shopping center) in The Woodlands (just north of me) had a section leased to a local Chevrolet dealer who displayed several vehicles for all the shoppers/movie goers to inspect. Last time I was there it was gone though.

jkennedy293 · 07-02-2007, 09:54 PM

Nice!!! Good thing you didn't decide to use the Topkick!!

Bidler · 07-02-2007, 10:05 PM

Quote:

Originally Posted by jkennedy293

Nice!!! Good thing you didn't decide to use the Topkick!!

Thanks for all the positive feedback so far!

Yes! As I mentioned we took off the doors and door jams and had a whopping 1/2 inch total clearance. Probably a very good thing our insurance rep was not around!

eaton53 · 07-02-2007, 10:42 PM

Quote:

Originally Posted by Bidler

Thanks for all the positive feedback so far!

Yes! As I mentioned we took off the doors and door jams and had a whopping 1/2 inch total clearance. Probably a very good thing our insurance rep was not around!

Don't pat yourself on the back just yet.
You still have to get the car back out!

2000 GTP · 07-02-2007, 11:15 PM

This is a great idea. I work for GMCL here in Oshawa. Were doing a movie
promotion where we are showing the movie at a drive in and having some cars on display.

As a kid of the 80's I can't wait for this movie so it's interesting to hear the older people try and promote it. None of them understand the ChevyAutobot website the US built but I think it's great. And it targets the younger generation perfectly. I had to assure them it's a great idea and that it's generated so much buzz.

Co27sskid · 07-03-2007, 12:04 AM

I just saw the movie.

5 stars (out of 5) Long time fan of Transformers also!!!

But all the ppl I went with to see it said they either wanted a camaro, or wanted that solstice. I'm bringing my friend tom to go look at one.

As a GM Fan boy, they did me proud! Thanks BAY! * * * * * (5 stars)

jbernie · 07-03-2007, 12:06 AM

Quote:

Originally Posted by eaton53

Don't pat yourself on the back just yet.
You still have to get the car back out!

if it is sneaking into the snack bar after hours it will go to its hips

stevecmh · 07-03-2007, 12:30 AM

good idea.. i cant wait for th movie

07-02-2007, 08:03 PM	#1 (permalink)
Bidler 2.2 Liter ECOTEC Join Date: Jan 2007 Location: Lake Elsinore, California Drives: 1981 Trans Am Posts: 63	Our Successful Transformers Cross-Promotion Sales Story! Strong Response to Our Transform Your Ride Cross Promotion I am a BPG store and we were scratching our heads trying to figure out what to do for the current Transform Your Ride event. We had thought we would see a little better finance rates...we didn't. So we bought 100 tickets to our local theatere to give away with any test drive and in exchange, we STUFFED ( square peg in a very narrow round hole ) a Solstice GXP in their lobby. ( Pics below ) The reaction has been so strong that I now rotate sales staff to stand in the lobby and answer questions! The Solstice "went" 48 hours ago and we can link one sale directly to it already. Anybody else (sales folks) do anything that you would like to share? The doors and door jams had to be taken off the building for us to get it inside! Last edited by Ming : 07-05-2007 at 08:55 AM.

07-02-2007, 09:14 PM	#2 (permalink)
camaro chris 5.3 Liter LS4 V8 Join Date: May 2004 Location: Binghamton NY Posts: 3,656	Re: Our Successful Transformers Cross-Promotion Sales Story! that is so cool!!!! I wish dealers/theaters here would do that! __________________

07-02-2007, 09:18 PM	#3 (permalink)
jbernie 5.3 Liter Vortec V8 Join Date: Oct 2004 Location: Colorado, USA Drives: 2006 Saab 9-3 Aero Posts: 1,383	Re: Our Successful Transformers Cross-Promotion Sales Story! Sounds like a good way to do the promotion. Nice to see them taking the cars to the people as opposed to waiting for people to go to the cars. __________________ Talk is cheap, sometimes it is on sale!

07-02-2007, 09:19 PM	#4 (permalink)
Hitman1970 6.0 Liter Vortec V8 Join Date: Aug 2006 Location: Huntsville, AL Drives: 2006 Buick LaCrosse CXS; Black with Grey Interior Posts: 1,936	Re: Our Successful Transformers Cross-Promotion Sales Story! Great Job!!! That is the local dealer driven grass roots stuff you need to make happen. There is a lot of great product at GM. If they won't come to you, GO TO THEM! __________________ Current Ride: 2006 Buick LaCrosse CXS (Black w/ Grey Leather Interior) Wife's Ride: 2005 Ford Freestyle SEL (Charcoal Grey/Silver w/Grey Leather Interior)

07-02-2007, 09:27 PM	#5 (permalink)
atomicshark 6.0 Liter LS2 V8 Join Date: Dec 2003 Location: Long Island, New York Posts: 4,429	Re: Our Successful Transformers Cross-Promotion Sales Story! Way to go! Now that is a smart cross promotion. I am glad it is paying off so well. Hopefully more dealers are as creative and resourceful. __________________ 2008 Chevrolet Cobalt - 9,800 miles 2008 Saturn Vue - 6,300 miles 2004 Pontiac GTO - 71,864 miles atomicshark's flickr gallery

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07-02-2007, 09:31 PM	#6 (permalink)
Koasterking 6.0 Liter Vortec V8 Join Date: Jan 2007 Location: Hunterdon Co., NJ Drives: 2004 Scion xB Posts: 1,539	Re: Our Successful Transformers Cross-Promotion Sales Story! When Fast and the Furious: Tokyo Drift came out, a Toyota dealership held a Scion car show and we had the entire theater to ourselves. It was a cool event. Yeah, dealerships should do cool gimiks like this, especially with the new Transformer Movie. __________________ -"Rose, were you able to find a caterer for the banquet, yet?" -"No, not yet. Oh, but I did find out that Baked Alaska can actually be made locally!" -"Rose, I have an even bigger scoop for you. Mars Bars are made right here on Earth!" G.G.

07-02-2007, 09:39 PM	#8 (permalink)
AndrewGS 7.0 Liter LS7 V8 Join Date: Apr 2004 Location: Spring, TX, MX (Houston) Drives: 1986 Ford RS200 EVO Posts: 6,916	Re: Our Successful Transformers Cross-Promotion Sales Story! Very nice. Market Square (an upscale shopping center) in The Woodlands (just north of me) had a section leased to a local Chevrolet dealer who displayed several vehicles for all the shoppers/movie goers to inspect. Last time I was there it was gone though. __________________ Andrew - MySpace - KD5FHW 1995 Buick Roadmaster Limited - LT1, 4L60E, 2.93 Gears, 260HP, 4,200LBS, 15.4SEC 1/4-MI, 21MPG 2005 Chevrolet Silverado C1500 LS - LM7, 4L60E, 3.73 Gears, 300HP, 4,200LBS, 15.0SEC 1/4-MI, 19.0MPG "Gas mileage is fine, but keep in mind, the first question any car buyer asks themselves is, 'Will this get me laid?'"

07-02-2007, 09:54 PM	#9 (permalink)
jkennedy293 5.3 Liter Vortec V8 Join Date: Mar 2007 Location: Holly Springs, NC Drives: '03 Cavalier Posts: 1,283	Re: Our Successful Transformers Cross-Promotion Sales Story! Nice!!! Good thing you didn't decide to use the Topkick!!

07-02-2007, 11:15 PM	#12 (permalink)
2000 GTP 1.8 Liter ECOTEC Join Date: Jul 2003 Posts: 37	Re: Our Successful Transformers Cross-Promotion Sales Story! This is a great idea. I work for GMCL here in Oshawa. Were doing a movie promotion where we are showing the movie at a drive in and having some cars on display. As a kid of the 80's I can't wait for this movie so it's interesting to hear the older people try and promote it. None of them understand the ChevyAutobot website the US built but I think it's great. And it targets the younger generation perfectly. I had to assure them it's a great idea and that it's generated so much buzz.

07-03-2007, 12:04 AM	#13 (permalink)
Co27sskid 2.2 Liter ECOTEC Join Date: Sep 2005 Posts: 84	Re: Our Successful Transformers Cross-Promotion Sales Story! I just saw the movie. 5 stars (out of 5) Long time fan of Transformers also!!! But all the ppl I went with to see it said they either wanted a camaro, or wanted that solstice. I'm bringing my friend tom to go look at one. As a GM Fan boy, they did me proud! Thanks BAY! * * * * * (5 stars)

07-03-2007, 12:30 AM	#15 (permalink)
stevecmh 5.3 Liter LS4 V8 Join Date: Oct 2003 Location: Muskego, WI Drives: 04' Grand Prix GT 03' Pierce Saber Fire Engine Posts: 3,235	Re: Our Successful Transformers Cross-Promotion Sales Story! good idea.. i cant wait for th movie

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