GM's Hummer brand under review for sale or major revamp

[Quattro]

I don't believe this one damn bit, unless GM says it's a official this is total and complete BS.

[GMFAN85]

Originally Posted by RamJet502

Dumb f#*ks, very short-sighted. Refresh the exteriors and give them more efficient powertrains.

Easier said then done. SUVs of all shapes and sizes have the low MPG stigma attached to them and their sales are going nowhere but down even with the increases in fuel economy. $4 gas is effectively destroying the SUV segment in record time. Say goodbye to anything that isn't a crossover because the auto companies cannot afford to keep producing things that people are afraid to buy. They could have the best gas mileage out there but the negative perception is firmly ingrained into the American/Canadian psyche. Because let's face it now, 30 mpg doesn't cut it anymore.

[johnstarnes]

Good....I found it embarassing as an American that these gas-chugging copies of military vehicles being used in a war of aggression against oil-rich Iraq would in that same time frame enjoy market success...it reinforced the image of us as self-absorbed resource hogs viewing the world as ours to harvest. Good riddance.

[DuSpinnst]

Originally Posted by yoblues

Jeep survive? Chrysler is in even worse shape than GM.

Even is Chrysler goes under Jeep will survive, it has outlived at least 2 prior owners.

[tgagneguam]

Originally Posted by TriShield

Can GMC, GM's other gas-guzzling, all-4x4 brand be far behind?

You mean GM's second largest division by sales? How many billions would that cost to close?

I vote "no" on that one, TriShield, for the two reasons stated above.

[drew630]

Originally Posted by logansowner

Why not sell it instead? I'm sure it's worth something at least..instead of killing it. Although, there was no point to the brand. A Hummer used to be about off road ability, now it's just a jacked up half ton.

Good riddance.

I agree with you in what I put in bold. Why wouldn't GM just sell it? Do they believe no one wants it? I would at least try first. Just killing it makes no sense.... especially since GM could really use the money.

[Stéphane Dumas]

Originally Posted by DuSpinnst

Even is Chrysler goes under Jeep will survive, it has outlived at least 2 prior owners.

the previous owners was Willys, Kaiser (who bought Willys), AMC (who bought Kaiser) and by extension Renault and Chrysler

[RamJet502]

Maybe GM could refresh the Hummer H3 and rebadge it as Chevy, it seems like a real shame to kill off such a great vehicle.

[steverino]

Put a Hummer grill on a Chevy Cobalt and call it HUMMER Xi

[DuSpinnst]

Originally Posted by Stéphane Dumas

the previous owners was Willys, Kaiser (who bought Willys), AMC (who bought Kaiser) and by extension Renault and Chrysler

Yep, the brand has too much to just "go away"

Also I think this TTAC article is a fabrication anyway.

[SierraGS]

Originally Posted by CamaroCrazy

Even if oil prices were to come back down, I think America's mindset has changed. People everywhere are thinking "green". I think Wagoner & Co. are getting with the picture that people are more conscious of oil consumption these days and the SUV/Truck craze of the last 15 years is over.

Moving on........whats the next trend? And does the G8 ST and G8 wagon suddenly make a lot more sense for those seeking utility?

You need to understand that 20% of Full Size truck sales are Fleet with a large amount to Commercial and Governments both of whom are cutting back on purchases.

Also with a huge drop in vacation plans the need for a new truck to pull that boat or trailer to a getaway is not there, you can blame gas prices for this drop and reluctance of buyers but the housing market and bad economy are also factors, so Full Size Truck sales will rebound better than many think.

They may not get quite to the point that they were but will remain major players with all the manufacturers who build them.

Full size BOF SUV sales peaked before this year and the move to Crossovers has been there for a while - the troubling thing is that there are few buyers out there for cars and it will get worse - even for those who had gains this month, the economy is going nowhere but down and all retail sales will follow.

[Hotspur]

EVERYBODY - "OH THEY built the ship Titanic..."

[SierraGS]

Originally Posted by TriShield

Can GMC, GM's other gas-guzzling, all-4x4 brand be far behind?

All 4x4?

Have you ever seen a GMC truck?

An Acadia?

[Chet]

Buzz and the CAW are pissed, and rightfully so. GM screwed them on the contract they signed just weeks ago.

Guess what this means... the Camaro is almost guaranteed to be delayed by a Strike.

[Chet]

Originally Posted by paul8488

If Toyota and Honda were smart they'd go out of their way to increase production in Ontario. There will be alot of bad publicity around the Oshawa closure, and alot of upset direct and indirect GM employees in the province. What better way to gain sympathy than to increase vehicle production while GM takes it away?

It's not that I actually want to see Toyota and Honda benefit from GM's further downturn... but if I was running either Toyota or Honda I'd do all I could to look like the good guy in this situation by pumping up Canadian production.

Absolutely. If GM keeps closing up shop in Canada, then there will be almost no reason for Canadians to support GM. It is that simple.

Toyota will soon have have more assembly plants in Ontario than GM (well, I guess it would be even with the joint venture with suzuki). Same goes for Ford.