People's Choice Awards: Kia Rio finishes first
Kia's Rio has taken out two wins in this year's carsales.com.au People's Choice Awards. The light-segment hatch not only placed first in its category – People's Choice First Car – it also topped the polling across all 13 categories to be named the carsales People’s Choice Winner.
“The carsales People’s Choice Awards’ dual recognition for the Kia Rio is another wonderful endorsement for the car and for the brand," said Kia Motors Australia Chief Operating Officer Tony Barlow. “It is particularly satisfying when the votes are cast by people who are actively engaged in making a purchasing decision.”
Clearly the diminutive Rio was a favourite among the voters, but Kia wasn't the sole company to score wins in more than one category; Toyota, Mazda and Ford also achieved that feat. Toyota actually picked up three awards, with Camry Hybrid topping the poll for the People's Choice Green Car, LandCruiser 200 Series securing the People's Choice Offroad 4x4 award, and the Toyota 86 sharing its win with its badge-engineered sibling, the Subaru BRZ, as People's Choice Performance Car Under $100k. Mazda3 and Mazda CX-5 each won an award, as did Ford's Territory and Ranger models.
The 13 lifestyle categories by which the various cars were selected mirror the search options shoppers can use to find vehicles they want on the various carsales network sites. For 2012, the People's Choice Awards are based on the motoring.com.au editorial team settling on the finalists, with winners in each category then decided by popular vote from the public. To be considered, each of the cars had to be on sale and driven by motoring.com.au prior to September 1 this year.
"All of the finalists nominated across the carsales People’s Choice Award categories are strong performers. But the new format of the awards is a chance for our audience of genuine new car shoppers to voice its opinion," said Managing Director and CEO of carsales.com Ltd, Greg Roebuck.
"The carsales network of websites attracts more Australians buying and researching new car purchases than any other – they are well informed and that adds even more kudos to a category or outright win."
carsales People’s Choice Awards2012
carsales People’s Choice Winner 2012 – Kia Rio
People’s Choice First Car – Kia Rio
People’s Choice City Car – MINI Cooper
People’s Choice Family Car Under $30k – Mazda 3
People’s Choice Family Car Over $30k – Ford Territory
People’s Choice SUV Under $50k – Mazda CX-5
People’s Choice SUV Over $50k – Mercedes-Benz ML-Class
People’s Choice Performance Car Under $100k – Toyota 86 / Subaru BRZ
People’s Choice Performance Car Over $100k – Nissan GT-R
People’s Choice Prestige Car Under $100k – BMW 3 Series
People’s Choice Prestige Car Over $100k – Audi A7 Sportback
People’s Choice Offroad 4x4 – Toyota LandCruiser LC200
People’s Choice Tradie Vehicle – Ford Ranger
People’s Choice Green Car – Toyota Camry Hybrid
More details on nominees here