Top Euro Brands To Snub 2007 Australian International Motor Show

[JoeT]

Euro Brands Snub Sydney Show

Marton Pettendy
31 July 2007
www.goauto.com.au

At least five high-profile car brands won’t show their latest wares at this year’s Australian International Motor Show in Sydney from October 11.

In a highly public back-hander to Australia’s largest automotive exhibition, Mini, Fiat, Citroen, Alfa Romeo and now Jaguar have confirmed they will spend their marketing money elsewhere.

Jaguar Australia yesterday announced it will hold an exclusive Australian reveal of the model that will replace its S-Type in 2008, the XF sedan, in Sydney on October 10.

Closely based on Jaguar’s C-XF concept that debuted at the Detroit motor show in January, the production XF will make its global public premiere at the Frankfurt motor show on September 11, before heading Down Under a month later for its Australian unveiling the day before the Sydney show.

Jaguar says it decided not to appear at Darling Harbour because of its “mainstream” audience.

“We’ll be holding an exclusive event for press, dealers and our customers the day before the motor show, rather than at the motor show, which is a more mainstream event that’s not suited to our market,” Jaguar Australia marketing and public affairs manager Tim Krieger told GoAuto.

“Our decision is nothing against the Sydney motor show. We’re just catering to our customer base as a premium, niche brand,” he said.

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FCAI Defends Show

Marton Pettendy
9 August 2007
www.goauto.com.au

The Federal Chamber of Automotive Industries (FCAI) has defended the decision of at least five high-profile vehicle brands not to attend the Australian International Motor Show (AIMS) in Sydney from October 11.

As GoAuto reported last week, Jaguar, Mini, Alfa Romeo, Citroen and Fiat have chosen not to be seen at Australia’s biggest motor show this year because they believe their marketing dollars can be spent more cost-effectively elsewhere.

“There’s no denying the issue that you highlighted in terms of (the non-attendance of) those brands,” said FCAI chief executive Andrew McKellar.

“Whether from year to year you have individual brands determining for their own marketing purposes whether they’re in or out, that’s quite normal and that’s something we have to live with.”

Mr McKellar said that, as always, the amount of exhibition space sought by car companies exceeded what was available.

“In the ideal world I would love to have them all, but the reality is we have limited space and we can’t meet everyone’s requirement. And then they have got to look at the costs and what they’ve got in terms of new product and what’s effective for them, so they make their own call on that basis.”

Mr McKellar agreed that the increasing number of mediums via which car companies can now expose their vehicles had provided greater competition for motor shows.

“There has been an unquestionable proliferation of means of communicating with your market. Everybody is looking to communicate with their market in the most cost-effective way, be it by the internet, print media or other means,” he said.

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2007 Australian International Motor Show Website
GMI's 2006 Australian International Motor Show Coverage

[jkennedy293]

Jaguar says it decided not to appear at Darling Harbour because of its “mainstream” audience.

Translation: We think Australians are too poor to afford our finely tuned pieces of crap.

[asylum]

strangely enough, last time i seen a Jag was on today tonight, 2 days in a row, owned by dodgy business men!

[bcjohnso99]

I live in Canada, which is a small market country too (Australia has a little more than half of the population of Canada). The only decent car show in Canada is in Toronto and that is largely because it is a few hours from Detroit so shipping the gear is pretty easy.

In Ottawa (the capital of Canada) Toyota, Honda and Nissan don't even show up!

So the fact that some Euro companys won't travel all the way to Australia should be expected. To write an aritcle stating otherwise is just flat out whining.

[redTT]

And still Aussie mags go gogo gaga over those snobbish euro's.

[tholland]

Originally Posted by bcjohnso99

I live in Canada, which is a small market country too (Australia has a little more than half of the population of Canada). The only decent car show in Canada is in Toronto and that is largely because it is a few hours from Detroit so shipping the gear is pretty easy.

Even GM at the Toronto show does not bring much more than the production lineup... I was hoping we'd get to see the G8 this year and they didn't bring it.

[Chaz_23]

Mini, Fiat, Citroen, Alfa Romeo, Jaguar are top euro brands? hardly.

[paul3230]

Originally Posted by Chaz_23

Mini, Fiat, Citroen, Alfa Romeo, Jaguar are top euro brands? hardly.

Thats what I was thinking!

[CrunkedRL]

Originally Posted by JoeT

Euro Brands Snub Sydney Show

[EldoFan]

Originally Posted by CrunkedRL

[Robert Ryan]

Mini, Fiat, Citroen, Alfa Romeo, Jaguar are top euro brands? hardly.

Makes sense. They will introduce their new models at the Melbourne show, that is premier car show in Australia.
It is more cost effective for the small importers to do this

Meantime, the desire to more directly target potential customers via alternative means such as direct marketing, the internet, sponsorship and conventional advertising is also believed to be behind Ateco Automotive’s decision not to present Fiat, Citroen and Alfa in Sydney this year.

[mbukukanyau]

Time for Cadillac to Move in and Wow people

[Frankster177]

Cadillac probably wouldnt sell.

Weird styling.
No brand image.

All those brands are important brands

[hq308]

Originally Posted by Frankster177

All those brands are important brands

[rsbaker]

Originally Posted by jkennedy293

Translation: We think Australians are too poor to afford our finely tuned pieces of crap.

Hilarious!!!