Money-spinner: Holden could export next Cruze

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Thread: Money-spinner: Holden could export next Cruze

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    Australian Editor Premium Member JoeT's Avatar
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    Money-spinner: Holden could export next Cruze

    Holden could export next Cruze

    Marton Pettendy
    20 November 2012
    www.carpoint.com.au

    GM Holden could be in line for a lucrative deal to export its next-generation Cruze to a range of populous Asian nations following news that the next-generation small car will not be produced in Korea.

    General Motors’ global small car was first imported to Australia from South Korea in 2009, two years before domestic production began in Adelaide in 2011, following a $149 million federal government grant.

    Now, in what would be a reversal of roles, Australia could supply Korea with the second-generation Cruze, which is expected to emerge in 2014 and will be produced by Holden from 2015.

    A GM Korea spokesman confirmed to Reuters that the new Cruze would not be produced in South Korea, fuelling speculation that GM might shift Cruze assembly to Europe, where GM is in financial trouble and struggling to keep its factories open.

    GM’s Gunsan plant currently produces the Cruze for both South Korea and Europe. Apart from Australia, the first-generation Cruze is also produced in the US, Brazil, Russia, India and China, plus Thailand, Vietnam and Kazakhstan.

    GM is yet to officially reveal where it will produce the new Cruze, but Holden has confirmed it will do so and, according to Reuters, GM Korea chief Sergio Rocha recently told the company’s union the new model would be built in five regions, including the US, Europe and China.

    Holden told motoring.com.au it was premature to speculate on the possibility of Cruze exports to Korea until GM had confirmed which factories would produce the next model.

    “It’s too early to say,” said GM Holden External Communications Director, Craig Cheetham. “It depends primarily on other production sites, which are to be confirmed.”

    Last year Holden sold a total of 33,784 examples of the Cruze, local production of which commenced in March but continues to include many Korean-sourced parts, in addition to 49,000 Commodore-based vehicles.

    Although it remains Australia's third most popular small car, to October this year Cruze sales are down 12 per cent to 25,142, while sales of Commodore-based models have slumped by almost a third to 33,600.

    That means sales of Australian-built models have slipped by almost 30 per cent to less than 59,000 so far this year. Meantime, Korea currently produces up to 150,000 examples of the Cruze annually.

    Holden has committed to producing two vehicles on two global architectures at its Elizabeth plant until at least 2022, but has not confirmed the second model line it will produce alongside the MkII Cruze when next year’s upgraded VF Commodore is retired around 2018.

    However, it says both models need to be top-ten sales performers to be viable and, as we’ve reported, it’s now almost certain the second model will be an SUV based on the all-new D2XX platform, which GM has confirmed will replace both the Delta II and Theta platforms that underpin the existing Cruze and Captiva respectively.

    Although it continues to export the current Caprice-based Chevrolet PPV police vehicle to the US in small numbers and will also export the VF Commodore to North America as the 2014 Chevy SS, Holden has always said the viability of its Australian-made models is not dependent on exports.

    GM recently restated its commitment to its European operations, including the Opel and Vauxhall brands, but is desperate to end 12 consecutive years of financial losses by 2015 by cutting costs and increasing efficiency in Europe.

    Late last year GM CEO Dan Akerson suggested that moving some GM production from Asia to Europe would help the company’s European operations.

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    Re: Money-spinner: Holden could export next Cruze

    Good luck guys, but I think the export deal is a long way from certain.
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    Re: Money-spinner: Holden could export next Cruze

    Why people buy these ridiculous SUV's is beyond me. They are expensive, ugly, incompetent as a 4WD and yet pathetic as a family car. They also are more uneconomical to run compared to most large sized cars like the commodore, falcon, camry...

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    Re: Money-spinner: Holden could export next Cruze

    D2XX??? When is that gonna hit the streets?
    I didn't go to math school, so I'm not going to do the math.

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    Re: Money-spinner: Holden could export next Cruze

    Quote Originally Posted by v8vzssz View Post
    Why people buy these ridiculous SUV's is beyond me. They are expensive, ugly, incompetent as a 4WD and yet pathetic as a family car. They also are more uneconomical to run compared to most large sized cars like the commodore, falcon, camry...
    Maybe do to the fact they fit the familys lifestyle.

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    Re: Money-spinner: Holden could export next Cruze

    Quote Originally Posted by georgewerr View Post
    Maybe do to the fact they fit the familys lifestyle.
    minivans and crossovers fit the majority of lifestyles - most SUV owners don't go off-roading or pull anything of significant weight (or more weight than a CUV could pull).

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    Re: Money-spinner: Holden could export next Cruze

    UAW needs to wake up and bid for this Cruze export work. Use the Sonic business model, keep jobs here.

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    GMI Australia Correspondent Premium Member mikmak's Avatar
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    Re: Money-spinner: Holden could export next Cruze

    Our export viability is pretty ordinary. The high Aussie dollar is killing most opportunities especially when the product is less than premium.

    If there is a lower cost vehicle (built in Thailand for example) to take the place of the Cruze in the ASEAN market, then MAYBE there is potential for Elizabeth to produce a Cruze model aimed at the premium market.

    But that would effect the chance of growth for Opel and I don't believe that is something GMIO want to chance.
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    Re: Money-spinner: Holden could export next Cruze

    Quote Originally Posted by mchicha View Post
    UAW needs to wake up and bid for this Cruze export work. Use the Sonic business model, keep jobs here.
    You are not keeping jobs in this instance they were never in the US. You do have to keep the governments of other countries happy as they do provide subsidies.

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    Re: Money-spinner: Holden could export next Cruze

    Quote Originally Posted by v8vzssz View Post
    Why people buy these ridiculous SUV's is beyond me. They are expensive, ugly, incompetent as a 4WD and yet pathetic as a family car. They also are more uneconomical to run compared to most large sized cars like the commodore, falcon, camry...
    More ground clearence was one of the big things that swayed our decission to buy a Captiva something you can't get on a sportwagon which we were thinking of buying as well. Oh and the diesel Capy is way more cheaper to run then the 3.0L V6 Sportwagon as we had a Berlina Sportwagon as a loan car for 2 weeks and it used way more then what our Captiva uses doing the same trips. Plus I'm not scared to take the Captiva camping.
    Now if Holden still made an Adventra it would have been a no brainer.
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    6.2 Liter LS9 Supercharged V8 VS Ute 5Litre's Avatar
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    Re: Money-spinner: Holden could export next Cruze

    Quote Originally Posted by kts350 View Post
    More ground clearence was one of the big things that swayed our decission to buy a Captiva something you can't get on a sportwagon which we were thinking of buying as well. Oh and the diesel Capy is way more cheaper to run then the 3.0L V6 Sportwagon as we had a Berlina Sportwagon as a loan car for 2 weeks and it used way more then what our Captiva uses doing the same trips. Plus I'm not scared to take the Captiva camping.
    Now if Holden still made an Adventra it would have been a no brainer.
    Exactly the same for me

    Another reason is not so much the room but access

    I'm a pretty big guy and allthough i feel comfortable in my wifes Berlina once i get in there i bash my head every time i get into it now
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    Re: Money-spinner: Holden could export next Cruze

    Quote Originally Posted by VS Ute 5Litre View Post
    Exactly the same for me

    Another reason is not so much the room but access

    I'm a pretty big guy and allthough i feel comfortable in my wifes Berlina once i get in there i bash my head every time i get into it now
    I forgot the access I've had bad knees and ankles for ages, I'm still getting over my latest knee injury been in a brace since june it is very hard getting out of a normal car specially right now(our 2nd car is an astra) the Captiva I just step out and climb in, no lower myself in or grabbing the door frame to pull myself out like I do in the Astra and other peoples cars.
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    Re: Money-spinner: Holden could export next Cruze

    Quote Originally Posted by mchicha View Post
    UAW needs to wake up and bid for this Cruze export work. Use the Sonic business model, keep jobs here.
    Australian standards are the same as the rest of the world where as US market cars are different including the Cruze and makes it far harder to make an American car and a World car then it would be to make the world version in a world version market as unlike Korea / Japan which are importing into the HUGE US market the US would be EXPORTING out to much smaller world markets

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