Holden Readies Lineup for Astra Sedan
10 January 2017
Holden has released images of the all new Holden Astra sedan ready to join the line up as early as May. The Astra sedan "born in Germany and manufactured in Korea" has benefitted from "design and engineering input from Australia".
Originally Posted by GM Holden
This announcement comes directly after Caradvice.com.au revealed a reduction in pricing for the Astra hatch range, which is yet to leap out of the sales blocks despite good looks and a decent level of features.
LINKOriginally Posted by Caradvice.com.au
This lines Holdens small car strategy up with the competition, with Ford sourcing their entry Focus models from Thailand and the up spec version from Germany. Likewise, Volkswagen gets the Golf from Germany and the less impressive (and less expressive) Jetta from Mexico. Even this years (technical) small car winner, Toyota, gets the Corolla sedan from Thailand and the Corolla hatch from Japan.
The actual small car winner in the Australian market was Hyundai i30 and Elantra, which are both sourced from South Korea. Perhaps they missed bragging rights because of a different badge, but the i30 also holds the record for the biggest single month of sales.
Essentially the Astra is a Cruze sedan with a euro face, and the more affordable source point will allow better margin, and potentially more features to improve competitiveness in the segment. Could we see the Astra consistently in the top ten this year?