Greatest Game of All: Holden the National Rugby League's new major sponsor

[JoeT]

NRL and Holden join forces

National Rugby league
31 January 2013
www.nrl.com.au

Rugby League has today joined forces with the biggest brand in Australian motoring – Holden – for a whole-of-game partnership that will drive the Greatest Game of All into a spectacular new era.

The finalisation of a three-year partnership between the National Rugby League and Holden brings together two iconic Australian brands and will start a stunning new chapter in the biggest annual series in Australian sport – the Holden State of Origin Series.

Over the next three years, Holden will support every level of the game from grassroots communities to the most prestigious team in Australian Rugby League – the Holden Kangaroos.

As part of a partnership that encompasses all levels of the game:

• Holden will become the major sponsor of prizes for the game’s annual Monster Raffle, which has raised more than $2 million for grassroots clubs across Australia. This year Holden will donate two cars as the first two major prizes;

• The Under 20s competition will become the Holden Cup and Holden Under 20s State of Origin and will remain focused on developing not only the incredible playing talents of the players but also their off-field career education;

• State of Origin – the biggest, most breathtaking and most watched annual series in Australian sport – will become the Holden State of Origin Series;

• On the international stage, Holden will partner with the Australian Test team, with the Holden Kangaroos embarking on an exciting season that includes Canberra’s Centenary celebrations Test against New Zealand and the Rugby League World Cup starting in October in the United Kingdom, Ireland and France.

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Holden agrees to $5 million sponsorship of State of Origin and Kangaroos

Paul Crawley
22 December 2012
www.dailytelegraph.com.au

Rugby League will cap off a record-breaking year with one final celebration - after one of Australia's biggest brands last night agreed to a $5 million annual sponsorship deal with the greatest game of all in 2013.

News Limited can reveal car giant Holden is set to take over as the naming rights sponsor of State of Origin and the Australian Kangaroos.

It will be the second biggest sponsorship deal in the game's history, behind the recently announced $100 million five-year partnership with Telstra.

ARLC interim chief executive Shane Mattiske would not confirm the deal with Holden was done but admitted last night the game had plenty to cheer this Christmas.

"We are not in a position to make an announcement in relation to State of Origin or the Kangaroos sponsorships but there has certainly been an incredible amount of interest," he said.

Harvey Norman cut its 15-year association with State of Origin in October but it is understood this new deal is worth twice as much annually.

Harvey Norman paid just over $2 million for Origin while it's believed the VB-Kangaroo deal was worth about $400,000 a year.

Mattiske added: "We'd always been confident that Origin would attract a high level of interest and significant value and we are confident that we will be able to make a firm announcement early in the new year once our negotiations are finalised."

A Holden spokesman told News Limited last night: "Holden is revamping its marketing to allow it to sell more Australian-built cars.

"As such we are considering a number of multimillion-dollar marketing opportunities.

"We are not in a position to confirm anything at this time but we are always interested at joining forces with iconic Australian brands."

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[kts350]

I remember tweeting the Andrea Matthews at Holden earlier on in the year that Holden should sponsor the NRL as I was sick of seeing toyota ads..

[Deco28]

I like. Favourite brand with my favourite game. Time to buy a new qld jersey.

[VS Ute 5Litre]

Also the Under 20's youth competition will be sponsored by Holden

Great news really it means Holden banners and signs on every NRL stadium and plastered on billboards plus the biggest sporting events on FTA TV will be full of Holden ads

[jpd80]

So, no more Toyota replay or does this stay for the main season competition?

[VS Ute 5Litre]

So, no more Toyota replay or does this stay for the main season competition?

Well the SMH has this

THE NRL's pockets continue to be lined; the latest significant announcement being that Holden is set to sign on as sponsor of the code's jewel in the crown, the State of Origin series.

As part of a three-year deal which is expected to be finalised in the new year, Holden will sponsor the lucrative interstate series, as well as the National Youth Competition (under-20s) and the Australian team. The three-pronged sponsorship deal would ensure that Holden's backing of the NRL is second only to Telstra's recently completed $100 million-plus major sponsorship

.


Read more: http://www.smh.com.au/rugby-league/l...#ixzz2Fq2flhHn

It would be very very supprising to find Toyota sponsor anything if HOlden has the SOO , Kangaroos and NYC

It will be interesting to see Cowboys games and what they do with Toyota signage

[VS Ute 5Litre]

Roosters games on the other hand will be a GM adfest

Opel as the Roosters sponsor and Holden as the game sponsor (NYC)

What will they call the "Toyota Cup" now?

Holden Cup doesnt have a good ring to it , maybe just NRLNYC?


Bit Busy

Perhaps just RLNYC?

[Deco28]

Well the SMH has this



.


Read more: http://www.smh.com.au/rugby-league/l...#ixzz2Fq2flhHn

It would be very very supprising to find Toyota sponsor anything if HOlden has the SOO , Kangaroos and NYC

It will be interesting to see Cowboys games and what they do with Toyota signage

Well the Cowboys are sponsored by Toyota so all homegames will be Toyota and the game day sponsor and all Jerseys will be Toyota. I don't have a problem with it because they pump plenty of money into my beloved club

[RedVee8]

Roosters games on the other hand will be a GM adfest

Opel as the Roosters sponsor and Holden as the game sponsor (NYC)

What will they call the "Toyota Cup" now?

Holden Cup doesnt have a good ring to it , maybe just NRLNYC?


Bit Busy

Perhaps just RLNYC?

Roosters have Isuzu on the sleeves as well

[VS Ute 5Litre]

Roosters have Isuzu on the sleeves as well

Oh yeah a real GM lovefest there

[chinamonty]

Also the Under 20's youth competition will be sponsored by Holden

Great news really it means Holden banners and signs on every NRL stadium and plastered on billboards plus the biggest sporting events on FTA TV will be full of Holden ads

You may be going just a little too far with 'the biggest sporting events' but good on them anyway.

[VS Ute 5Litre]

You may be going just a little too far with 'the biggest sporting events' but good on them anyway.

If the SOO and test matches are not one of the biggest sporting events on FTA TV i'll eat my hat

[from oz]

If the SOO and test matches are not one of the biggest sporting events on FTA TV i'll eat my hat

In NSW and Qld. I don't think that many other states give much of a part of a damn about NRL or the SOO.

[VS Ute 5Litre]

In NSW and Qld. I don't think that many other states give much of a part of a damn about NRL or the SOO.

And even so they still out rate best in Aus

[jpd80]

And even so they still out rate best in Aus

Let's face it, the three biggest markets are NSW, then Victoria closely followed by Queensland,
so throwing a bag over two of the biggest market with significant onlookers in Victoria is great news.