NRL and Holden join forces
National Rugby league
31 January 2013
Rugby League has today joined forces with the biggest brand in Australian motoring – Holden – for a whole-of-game partnership that will drive the Greatest Game of All into a spectacular new era.
The finalisation of a three-year partnership between the National Rugby League and Holden brings together two iconic Australian brands and will start a stunning new chapter in the biggest annual series in Australian sport – the Holden State of Origin Series.
Over the next three years, Holden will support every level of the game from grassroots communities to the most prestigious team in Australian Rugby League – the Holden Kangaroos.
As part of a partnership that encompasses all levels of the game:
• Holden will become the major sponsor of prizes for the game’s annual Monster Raffle, which has raised more than $2 million for grassroots clubs across Australia. This year Holden will donate two cars as the first two major prizes;
• The Under 20s competition will become the Holden Cup and Holden Under 20s State of Origin and will remain focused on developing not only the incredible playing talents of the players but also their off-field career education;
• State of Origin – the biggest, most breathtaking and most watched annual series in Australian sport – will become the Holden State of Origin Series;
• On the international stage, Holden will partner with the Australian Test team, with the Holden Kangaroos embarking on an exciting season that includes Canberra’s Centenary celebrations Test against New Zealand and the Rugby League World Cup starting in October in the United Kingdom, Ireland and France.
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Holden agrees to $5 million sponsorship of State of Origin and Kangaroos
22 December 2012
Rugby League will cap off a record-breaking year with one final celebration - after one of Australia's biggest brands last night agreed to a $5 million annual sponsorship deal with the greatest game of all in 2013.
News Limited can reveal car giant Holden is set to take over as the naming rights sponsor of State of Origin and the Australian Kangaroos.
It will be the second biggest sponsorship deal in the game's history, behind the recently announced $100 million five-year partnership with Telstra.
ARLC interim chief executive Shane Mattiske would not confirm the deal with Holden was done but admitted last night the game had plenty to cheer this Christmas.
"We are not in a position to make an announcement in relation to State of Origin or the Kangaroos sponsorships but there has certainly been an incredible amount of interest," he said.
Harvey Norman cut its 15-year association with State of Origin in October but it is understood this new deal is worth twice as much annually.
Harvey Norman paid just over $2 million for Origin while it's believed the VB-Kangaroo deal was worth about $400,000 a year.
Mattiske added: "We'd always been confident that Origin would attract a high level of interest and significant value and we are confident that we will be able to make a firm announcement early in the new year once our negotiations are finalised."
A Holden spokesman told News Limited last night: "Holden is revamping its marketing to allow it to sell more Australian-built cars.
"As such we are considering a number of multimillion-dollar marketing opportunities.
"We are not in a position to confirm anything at this time but we are always interested at joining forces with iconic Australian brands."
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