Cadillac may double lineup, starting with ELR plug-in in 2014
January 15, 2013
by Ben Klayman and Paul Lienert
Cadillac may double its product lineup over the next four years as part of General Motors' strategy to turn the U.S. luxury brand into a global power, starting late this year with the ELR plug-in hybrid, the upscale sibling of the Chevrolet Volt.
Cadillac is firming up plans to expand its family of cars and crossovers to as many as 10 models by 2016, including potentially a flagship sedan, a small crossover and a small car to take on BMW's 1-Series, according to two people familiar with the company's discussions with suppliers.
Central to GM's plans to bulk up Cadillac is the development of a new rear-wheel-drive architecture dubbed Omega for full-size and luxury sedans, including a potential rival in 2015 to the BMW 7-Series that might be called the Cadillac LTS, said the sources, who asked not to be identified discussing GM strategy.
Cadillac also is considering whether to expand its stable of luxury crossover vehicles to include a compact five-passenger model aimed at the BMW X1 and a full-size, seven-passenger model aimed at the X5, the sources said.
Cadillac also plans to add an ATS coupe in early 2015, but may have shelved plans for an ATS convertible, the sources said.
Both the ATS and the 2014 CTS are based on the Alpha platform, which can be built in both rear- and all-wheel-drive versions. A smaller Alpha derivative, targeted at the 1-Series and as yet unnamed, is being considered for 2016 or later, the sources said.
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