
Originally Posted by
Tone
These cars are not about sales: they are about building the brand. The demonstrate the capabilities of their manufacturers. Certainly a car like the S8, which according to testers is not just really fast but also quite a good drive, set the tone for the rest of the line-up. Don't kid yourself, the CTS-V does a similar feat for Cadillac, but at a class down. People who care about cars would not take Cadillac as seriously as we do if the CTS-V weren't so capable. And people who don't care as much as we do, DO care about people's perception of the brand. With Cadillac, the styling and the growing performance reputation opens some doors.
That said, in the uber-class, the really impressive cars (to me) are the big Rolls and Bentley. Sure they're fast, but they are extraordinary in so many ways: speed, style, materials ... they aren't trying to be "performance cars" so much as doing everything very, very well. That's what you expect at that price class, but it would be great to see Cadillac aim that high for its flagship, even though price-wise it will likely be a class down.