AT&T-Nextel-NASCAR reach agreement!

[likearock00]

RICHMOND, Va. -- The title sponsor of NASCAR's Nextel Cup Series has reached an agreement with Richard Childress Racing that will allow the No. 31 car of Jeff Burton to compete while bearing the logos of primary sponsor AT&T.

Under the terms of the agreement, RCR will be able to compete with AT&T logos through the end of next season, but Burton's car must have a new sponsor by 2009. RCR employees began applying AT&T decals to the No. 31 car and transporter early Friday afternoon at Richmond International Raceway.

"We're ready to move forward," NASCAR vice president Jim Hunter said. "I think it's really good, because no one likes litigation."

Added Dean Kessel, director of Nextel Cup marketing for Sprint Nextel: "We are giving RCR and Jeff Burton an appropriate amount of time to transition to a new sponsor while remaining focused on winning the championship. That is the best solution for RCR, NASCAR, Sprint and racing fans."

http://www.nascar.com/2007/news/head...ond/index.html

[espo19047]

Nextel becomes sprint and who knows ATT&T might by Sprint. Who would of thought we would follow sponsorships just like the cars and drivers. Did you ever see the old school scenes of NASCAR when the pit crew wore t-shirts and had a cigarette hanging out of their mouth while they changed the tires?
My have times changed...