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Old 01-10-2009, 12:19 PM   #1 (permalink)
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Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

Rumored: Beat @ NAIAS Testing Waters For Possible US Launch
Hold it...Beat @ NAIAS does not equal an imminent US launch.
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January 10, 2009
By: Nsap


General Motors shocked the world by announcing on the Today Show earlier this week that the production version of the Chevrolet Beat mini car was going to be unveiled at the 2009 North American International Auto Show. Instantly the assumption was that the Beat was going to be sold in North America. That was an easy assumption to come to considering the car is being revealed at the DETROIT auto show. However that assumption is partially incorrect.

When GM revealed the Beat Concept, along with its sister concepts the Groove and Trax, they allowed for the public to vote on which of the trio was their favorite. Over two million people voted the Beat as their favorite concept; beating the other two by vast margins. Since the overwhelmingly positive fanfare over the concept materialized, we’ve heard many rumors regarding the Beat’s future (or possible lack-there-of) in the North American market, but have usually be left confused. We’ve seen a number of spy shots of the Beat in its aggressive-looking glory overseas and in the United States, further confusing the cars potential U.S. launch.

As it turns out, we’re hearing that GM is revealing the production Beat at NAIAS this year to test the waters for a potential U.S. launch of the car in a few years. The production Beat that we will be seeing at NAIAS does not meet U.S. safety standards and cannot be sold without modifications. We’re told that if reaction to the production Beat is solid here in North America, GM will take actions to being a mid-cycle enhancement to the Beat to bring it up to U.S. safety regulations and sell it in North America. Another likely reason for the Beat’s reveal is to show that GM can and is building hip small cars.

It is expected that the Beat will go on sale in global markets by late 2009.

Who knows? GM surprised us all (even the media) with the Beat production car at NAIAS, maybe they will surprise us and launch it in North America sooner? Don't count on it though...
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Old 01-10-2009, 12:20 PM   #2 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

You'd think that the overwhelming response to the whole "Vote for your favorite concept" thing would've been enough to justify a US launch...
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Old 01-10-2009, 12:26 PM   #3 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

How many times do they need an overwhelming response?
IMO, it doesn't matter... if GM can't figure it out the government will figure it out for them...
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Old 01-10-2009, 12:32 PM   #4 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

So how many times do they need to be told to bring this to the US? Apparently this management team is still mentally retarded.
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Old 01-10-2009, 12:33 PM   #5 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

When I voted my clicker almost instantly went to the Beat. My wife wants one really bad!
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Old 01-10-2009, 12:44 PM   #6 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

This is a situation kind of like the new Insignia/Regal...

We'll probably see both the Beat and Regal on our shores when they both receive MCEs.
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Old 01-10-2009, 12:53 PM   #7 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

till they can figure out a way to get car leasing back on track car sales of any kind are going to be in the crapper. the average person in the USA can not afford a $400/$500 a month car payment it is a simple as that. the interest rate right now for leasing thru GMAC is 12% and that is not going to fly.
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Old 01-10-2009, 12:55 PM   #8 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

Quote:
Originally Posted by FenwickHockey65 View Post
You'd think that the overwhelming response to the whole "Vote for your favorite concept" thing would've been enough to justify a US launch...
Not quite, there is a decent difference between some random online vote over which care you like best out of (present choices) and actually doing a serious review of potential market etc etc. When the vote was on there was no pricing attached or features listed they were just design concepts.

Now go to the market and say, here is the car, how likely are you consider it, what about at pice x, y & z, now with these standard/optional features etc.

The vote was enough to show GM that there was potential interest, not to look for actual interest
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Old 01-10-2009, 01:08 PM   #9 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

Chevrolet Aveo summmer 2010 on Gamma II Platforum. Chevrolet Beat 2010 on Gamma II Platforum. These Gamma II is already approve for NA market.

Last edited by Buick Riviera : 01-10-2009 at 01:26 PM.
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Old 01-10-2009, 01:24 PM   #10 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

Great news! I can't wait to see the Beat!
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Old 01-10-2009, 01:27 PM   #11 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

Yes, yes, yes!!! GM's finally understanding that Chevy needs to be truly global and that its smaller cars have to be offered in the US. At last!
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Old 01-10-2009, 01:30 PM   #12 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

I'll believe it when I see a Beat in a US showroom. My guess is Canada and Mexico get it but not us, afterall Bob knows best.
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Old 01-10-2009, 01:36 PM   #13 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

Quote:
Originally Posted by eaton53 View Post
How many times do they need an overwhelming response?
IMO, it doesn't matter... if GM can't figure it out the government will figure it out for them...
Both are scary thoughts...
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Old 01-10-2009, 01:37 PM   #14 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

Quote:
Originally Posted by Buick Riviera View Post
Chevrolet Aveo summmer 2010 on Gamma II Platforum. Chevrolet Beat 2010 on Gamma II Platforum. These Gamma II is already approve for NA market.
2009 is better.
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Old 01-10-2009, 01:37 PM   #15 (permalink)
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Re: Rumored: Beat @ NAIAS Testing Waters For Possible US Launch

I think this is one of those cars that looks great on paper and in print but when people see them in person they will be under whelmed. If the Beat is too small by European standards it definitely won't be big seller here.
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