Cadillac is set to offer a full model line-up in Europe, according to GM president Dan Ammann, including “diesel and right-hand drive”. Ammann said Cadillac is mulling over a new approach to its European business that will attempt to take advantage of the fact that it is a niche brand by offering “exceptional service”.
http://www.autocar.co.uk/car-news/n...-scale-european-assault?page=1#comment-172595
Which is a bit peculiar, since Autocar reported, just a few months ago, that Cadillac will not relaunch in Europe until at least 2020, as it focuses on building its brand and volumes in the US and Asia, according to boss Johann de Nysschen.
http://www.autocar.co.uk/car-news/motor-shows/cadillac-no-plans-europe-until-least-2020
http://www.autocar.co.uk/car-news/n...-scale-european-assault?page=1#comment-172595
Which is a bit peculiar, since Autocar reported, just a few months ago, that Cadillac will not relaunch in Europe until at least 2020, as it focuses on building its brand and volumes in the US and Asia, according to boss Johann de Nysschen.
http://www.autocar.co.uk/car-news/motor-shows/cadillac-no-plans-europe-until-least-2020