Will Chrysler make Ram its fourth brand?

Stéphane Dumas · 07-30-2009, 10:26 AM

rumor from Autoblog http://www.autoblog.com/2009/07/30/w...s-fourth-brand

GMfan1111 · 07-30-2009, 10:46 AM

if this is true then it's a bad idea IMO. The last thing Chrysler needs is another brand (especially a brand that is like GMC) What Chrysler should be doing is use the three brands it currently has and use their connections with Fiat to get some new models into showrooms

F14CRAZY · 07-30-2009, 01:36 PM

I don't see an advantage. Dodge cars might not have the best reputation or image but people seem to trust their trucks.

GMC has the image strength to exist alongside Chevrolet

Ach · 07-30-2009, 08:47 PM

This makes sense only if the purpose is to get the Ram off the ship before it goes down. If Dodge is going to stick around, this is folly.

96_impala_ss · 07-30-2009, 09:18 PM

This is really ridiculous.

Just plain no. The last thing we need is a GMC competitor.

LeSabre · 07-31-2009, 04:11 AM

I agree. NOOOOOOOOOO!

Its illogical & impractical.
Completely unnecessary.

The only reason I can see this happening is to eventually kill off Dodge & Chrysler.
Then be left w/Jeep & Ram.
But as I said....completely unnecessary.

!!!

desmo9 · 09-27-2009, 08:20 AM

Almost ironically, this is a sign of management that hasn't a clue about branding. Dodge trucks have been around for decades, well before the name 'Ram' was effer affixed to a tailgate. I've seldom heard bar-room contests come down to arguments about Silverado, F, and Ram -- it's Chevy, Ford, and Dodge. Heck, many Nascar fans are pickup buyers. They don't relate to "Ram" any more than the Nascar faithful relate to Impala, Fusion, or Charger. Sure, there's loads of equity in "F-150" and "Ram" ... but that's not cause to eliminate the make from the branding.

In a word, branding the trucks "Ram" is Dumb.

HoeyHimself · 09-27-2009, 01:27 PM

Quote:

Originally Posted by desmo9

Almost ironically, this is a sign of management that hasn't a clue about branding. Dodge trucks have been around for decades, well before the name 'Ram' was effer affixed to a tailgate. I've seldom heard bar-room contests come down to arguments about Silverado, F, and Ram -- it's Chevy, Ford, and Dodge. Heck, many Nascar fans are pickup buyers. They don't relate to "Ram" any more than the Nascar faithful relate to Impala, Fusion, or Charger. Sure, there's loads of equity in "F-150" and "Ram" ... but that's not cause to eliminate the make from the branding.

In a word, branding the trucks "Ram" is Dumb.

I like that you are pretty much saying hick NASCAR fans would be too dumb to realize what happened, and disconnected from Dodge, they would never realize Rams are the same thing. I couldn't agree more, it would be too much for the NASCAR crowd to handle.

OLDSCHOOLGMFAN · 09-27-2009, 04:31 PM

I don't think this is a good idea. Leave Dodge alone.

JBsZ06 · 09-27-2009, 09:08 PM

Why would four brands be needed? or is it five?

Chrysler?
Dodge?
Jeep?
Ram?
Alfa Romeo?

Alfa I definitely agree with..
Jeep too...
Chrysler ? Not sure...maybe just the 300C, 200C and town and country Mini van..?

Dodge can go low with Hornet and other fiat based economy cars.. and maybe a dodge charger and challenger ? But what point is the charger or challenger?

I don't really get the "plan"

Maybe its distribution plan is?

Alfa? Jeep? or Alfa, Ram?
Maybe its Alfa Jeep and Ram dealers? and then

Chrysler, Dodge Jeep distribution?

desmo9 · 09-28-2009, 08:26 AM

Quote:

Originally Posted by HoeyHimself

I like that you are pretty much saying hick NASCAR fans would be too dumb to realize what happened, and disconnected from Dodge, they would never realize Rams are the same thing. I couldn't agree more, it would be too much for the NASCAR crowd to handle.

Well, I wasn't trying to imply that they're too dumb to realize what happened. My point was that they, like typical pickup buyers, relate to the make more than the model name.

Imagine Ford trucks losing "Ford" ... just not a smart move.

**sigma** · 09-28-2009, 11:50 AM

Yeah... because the last thing Chrysler really needs is more brands.

goochman · 09-28-2009, 12:12 PM

Dodge - Trucks
Chrysler - low-mid range cars & minivan
Alfa Romeo - luxury cars
Jeep - well, Jeeps

The Alfa cars should only be sold through the best Chrysler dealers that know how to keep customers happy and not have their own solo outlets.

Ram as a brand? Someone wake Chrysler up from this long running nightmare........

HoeyHimself · 09-28-2009, 07:21 PM

Quote:

Originally Posted by desmo9

Well, I wasn't trying to imply that they're too dumb to realize what happened. My point was that they, like typical pickup buyers, relate to the make more than the model name.

Imagine Ford trucks losing "Ford" ... just not a smart move.

If you don't want to imply it, I will! lol I understand what you are saying, but putting aside the fact that it really doesn't make sense to do it, I think it is just ridiculous how people are so blindly loyal and tied up in nameplates. The truck crowd is the worst, they need to get out of 1960 and realize that at the end of the day, no matter if it wears a Bowtie or an Oval, life will go on if the guy two trailers down buys the competition's model.

SwampFoxZ71 · 09-28-2009, 07:39 PM

"How do you like my new Ram Dakota?" says Dude1.

"Don't you mean Dodge Dakota?" replies Dude2.

"Nope, they're Ram now." answers Dude1.

Dude2: "I thought you meant a full-size?"

Dude1: "Nawww. Had to settle for the little Ram, I couldn't afford the Ram Ram."

Given Ram Ram, and it's obvious ties to the Flintstones, when the Ram Ram drops its tranny are you left w/ Pebbles?

07-30-2009, 10:26 AM	#1 (permalink)
Stéphane Dumas 6.2 Liter LS3 V8 Join Date: Apr 2005 Posts: 3,277	Will Chrysler make Ram its fourth brand? rumor from Autoblog http://www.autoblog.com/2009/07/30/w...s-fourth-brand

07-30-2009, 10:46 AM	#2 (permalink)
GMfan1111 6.0 Liter L76 V8 Join Date: Oct 2006 Location: in a undisclosed bunker somewhere in the metro detroit area Drives: 2001 Chevy Malibu LS Posts: 2,284	Re: Will Chrysler make Ram its fourth brand? if this is true then it's a bad idea IMO. The last thing Chrysler needs is another brand (especially a brand that is like GMC) What Chrysler should be doing is use the three brands it currently has and use their connections with Fiat to get some new models into showrooms __________________ “The major difference between a thing that might go wrong and a thing that cannot possibly go wrong is that when a thing that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair” "A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools". - Douglas Adams - Current ride: 2001 Chevy Malibu LS (happy 99,000 miles )

07-30-2009, 01:36 PM	#3 (permalink)
F14CRAZY 6.2 Liter LS9 Supercharged V8 Join Date: May 2006 Location: Dimondale, MI Drives: '89 Buick Reatta Posts: 6,230	Re: Will Chrysler make Ram its fourth brand? I don't see an advantage. Dodge cars might not have the best reputation or image but people seem to trust their trucks. GMC has the image strength to exist alongside Chevrolet __________________ Owner of vehicles powered by a Buick even-fire V6, Chevy 60 degree OHV V6, a big block Buick V8, and a quadrozontal Triple-X08:take your hybrids and shove em up yer ass, i'll take my fuel injection and carburetors, and still make 30+ mpg. and i wont look like a douchebag driving it.

07-30-2009, 08:47 PM	#4 (permalink)
Ach 4.6 Liter Northstar V8 Join Date: Mar 2006 Drives: Ford SVT Contour BMW 635CSi Posts: 1,650	Re: Will Chrysler make Ram its fourth brand? This makes sense only if the purpose is to get the Ram off the ship before it goes down. If Dodge is going to stick around, this is folly. __________________ The Fleet: 2007 Lincoln MKZ 2000 Ford SVT Contour 1998 Jeep Grand Cherokee 1985 BMW 635CSi The Past: 1997 Lincoln Mark VIII LSC 1995 BMW 530i 1998 Olds Aurora 1994 Infiniti Q45t 1988 Cadillac Sedan DeVille 1989 Acura Legend Coupe L 1989 Olds Eighty Eight Royale Last edited by Ach : 07-30-2009 at 08:49 PM.

07-30-2009, 09:18 PM	#5 (permalink)
96_impala_ss 4.6 Liter Northstar V8 Join Date: Jun 2008 Drives: 96 Chevy Cavalier 96 Jeep Grand Cherokee Posts: 1,677	Re: Will Chrysler make Ram its fourth brand? This is really ridiculous. Just plain no. The last thing we need is a GMC competitor. __________________ Follow me on Twitter Check out my other artwork here! The price of having hope is sometimes disappointment, but the price of having no hope is always failure… - Immortal Technique

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07-31-2009, 04:11 AM	#6 (permalink)
LeSabre 6.2 Liter LS3 V8 Join Date: Dec 2005 Drives: 1988 Buick LeSabre(4dr) Goes by the name Katherine Posts: 3,482	Re: Will Chrysler make Ram its fourth brand? I agree. NOOOOOOOOOO! Its illogical & impractical. Completely unnecessary. The only reason I can see this happening is to eventually kill off Dodge & Chrysler. Then be left w/Jeep & Ram. But as I said....completely unnecessary. !!! __________________ If GM had some balls, they'd revoke the death/phasing out of Pontiac.

09-27-2009, 08:20 AM	#7 (permalink)
desmo9 7.0 Liter LS7 V8 Join Date: Nov 2003 Posts: 4,091	Re: Will Chrysler make Ram its fourth brand? Almost ironically, this is a sign of management that hasn't a clue about branding. Dodge trucks have been around for decades, well before the name 'Ram' was effer affixed to a tailgate. I've seldom heard bar-room contests come down to arguments about Silverado, F, and Ram -- it's Chevy, Ford, and Dodge. Heck, many Nascar fans are pickup buyers. They don't relate to "Ram" any more than the Nascar faithful relate to Impala, Fusion, or Charger. Sure, there's loads of equity in "F-150" and "Ram" ... but that's not cause to eliminate the make from the branding. In a word, branding the trucks "Ram" is Dumb.

09-27-2009, 04:31 PM	#9 (permalink)
OLDSCHOOLGMFAN 3.6 Liter SIDI V6 Join Date: Apr 2008 Location: Classic REAL GM ville. Drives: 2007 Monte Carlo SS. 2009 Buick Lucerne Super. Posts: 1,092	Re: Will Chrysler make Ram its fourth brand? I don't think this is a good idea. Leave Dodge alone. __________________ I WANT GM TO GO BACK TO DOING WHAT THEY DO BEST. IF NOT, THEN THEY DESERVE TO FADE AWAY. PRESENT GM FLEET: '07 MONTE CARLO SS. 'O5 BONNEVILLE GXP '09 BUICK LUCERNE SUPER. PAST GM FLEET: '80 CAMARO Z28, '77 CAPRICE CLASSIC SEDAN, '78 MONTE CARLO, '81 PONTIAC TRANS AM, '83 OLDS TORONADO, '87 CAMARO IROC-Z, '87 PONTIAC TRANS AM GTA, '91 CHEVY CAPRICE SEDAN, '79 PONTIAC BONNEVILLE, '87 MONTE CARLO SS, '97 BUICK REGAL, '95 CHEVY CAPRICE SEDAN, '81 BUICK RIVIERA, '85 CHEVY G20 CONVERSION VAN.

09-27-2009, 09:08 PM	#10 (permalink)
JBsZ06 6.2 Liter LS3 V8 Join Date: Jan 2004 Drives: C6 Blk M6 Z51 w/NPP Posts: 3,113	Re: Will Chrysler make Ram its fourth brand? Why would four brands be needed? or is it five? Chrysler? Dodge? Jeep? Ram? Alfa Romeo? Alfa I definitely agree with.. Jeep too... Chrysler ? Not sure...maybe just the 300C, 200C and town and country Mini van..? Dodge can go low with Hornet and other fiat based economy cars.. and maybe a dodge charger and challenger ? But what point is the charger or challenger? I don't really get the "plan" Maybe its distribution plan is? Alfa? Jeep? or Alfa, Ram? Maybe its Alfa Jeep and Ram dealers? and then Chrysler, Dodge Jeep distribution? __________________ 2008 Blk C6 M6 w/Z51 & NPP exhaust 2008 CTS AWD 304hp sports suspension

09-28-2009, 11:50 AM	#12 (permalink)
sigma GMI Staff Member Join Date: Sep 2005 Location: In the Galactica CIC Drives: 2005 Chevy Malibu Posts: 3,938	Re: Will Chrysler make Ram its fourth brand? Yeah... because the last thing Chrysler really needs is more brands. __________________ "The best committee is the committee of one" -Bob Lutz

09-28-2009, 12:12 PM	#13 (permalink)
goochman 5.3 Liter Vortec V8 Join Date: Jun 2005 Posts: 1,439	Re: Will Chrysler make Ram its fourth brand? Dodge - Trucks Chrysler - low-mid range cars & minivan Alfa Romeo - luxury cars Jeep - well, Jeeps The Alfa cars should only be sold through the best Chrysler dealers that know how to keep customers happy and not have their own solo outlets. Ram as a brand? Someone wake Chrysler up from this long running nightmare........ __________________ ------------ Goochman 2002 Pontiac Bonneville 2008 Buick Enclave CXL 2009 Jeep Wrangler Sahara Unlimited

09-28-2009, 07:39 PM	#15 (permalink)
SwampFoxZ71 3.0 Liter SIDI V6 Join Date: Aug 2007 Location: Western PA - Pennsyltuckey Drives: 2008 Silverado Z71 2007 Volkswagen Rabbit Posts: 739	Re: Will Chrysler make Ram its fourth brand? "How do you like my new Ram Dakota?" says Dude1. "Don't you mean Dodge Dakota?" replies Dude2. "Nope, they're Ram now." answers Dude1. Dude2: "I thought you meant a full-size?" Dude1: "Nawww. Had to settle for the little Ram, I couldn't afford the Ram Ram." Given Ram Ram, and it's obvious ties to the Flintstones, when the Ram Ram drops its tranny are you left w/ Pebbles? __________________ 2008 Silverado Z71 4x4 2007 Volkswagen Rabbit

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