Fiat Group's revised 2010-2011 Product Plan ... Lancia brand

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from following news
http://carscoop.blogspot.com/2009/12...1-product.html

> During a Tuesday meeting in Rome with representatives of the government and trade unions, Fiat CEO Sergio Marchionne revealed the Italian group's product plan that has been revised after the alliance with the Chrysler Group earlier this year. We already told you about the introduction of Fiat's new twin-cylinder turbocharged petrol engine on the 500 mini next year, but let's see what else the group has in store for the European market.

Bypassing the new Alfa Romeo Giulietta and Fiat Doblo van that we already know about, Fiat's product plan concentrates on Lancia, a brand that up until now, was clearly neglected by the Italian firm. That's going to change now that Fiat has linked Lancia's portfolio with Chrysler's lineup.
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Fiatsler CEO Marchionne talks about Lancia' s new models: in a few words, we are moving towards a full integration of the Italian brand with Chrysler-

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The same news but coming from the italian car magazine "Quattroruote" and with more particulars
http://translate.google.com/translat...37&sl=it&tl=en
Sorry if it's a google translation from original italian article, but gives better an idea on how much the 'volcanic' CEO is endeavouring for both carmakers

IMHO though Chrysler and Fiat are working hard for their future, something tells me that CEO could repeat could look at Japan and/or Korea or better someone from Japan (or Korea) could look at Fiatsler ...
As Marchionne said, after the crisis nothing will be as before ...

[JBsZ06]

Is alfa going to be selling cars through chrysler showrooms are a dedicated dealer network?

Alfa and Ram truck stores?

[CheetahDC]

Is alfa going to be selling cars through chrysler showrooms are a dedicated dealer network?

Alfa and Ram truck stores?

Around here at least, Chrysler is usually paired with Jeep, while Dodge is typically on its own. I know it's not like that all around the country, though.

[JBsZ06]

Around here at least, Chrysler is usually paired with Jeep, while Dodge is typically on its own. I know it's not like that all around the country, though.

I was listening to a few podcasts (autoline detroit afterhours I think) and I believe they said in one of the past shows that ....Alfa would NOT be sold through the present chrysler dealers...but rather just utilize (SP) its parts distribution network etc..so if it ends up being the case...

It will be Chrysler Dodge Jeep and Alfa and Ram turcks...or maybe Alfa Ram and Jeep dealers..

I don't think according to the podcast that Alfa will be sold through the same dealers as chrysler and dodge..

It was news to me today...but I thought I' d pass it along..


the question is what will be paried up with alfa in the USA? jeep or Ram?

I think Dodge and chrysler will use Fiat platforms...for certain vehicles.. and alfa might use the challenger/charger platform for rwd sports coupes and sedans...(with italian style which I think is a great idea) but Alfa will be sold in a different showroom..with probably higher price tags...etc..

The five hundred is not being branded as a fiat at all but rather just the 500..

Splitting off Ram from Dodge makes me believe Ram will be sold with Alfa dealer network..

but its just a guess...Dodge and Chrysler cars will be sold together in the same showrooms?

Its fun to just guess and shoot the breeze on this..

I guess we'll have a year or two to figure it out.

I hear the charger 300c redesign is a stunning pair...and somehow I think the Alfa version will be even hotter looking..

[Stéphane Dumas]

Around here at least, Chrysler is usually paired with Jeep, while Dodge is typically on its own. I know it's not like that all around the country, though.

in Canada, Chrysler is now paired with both Dodge and Jeep since the death of Plymouth. I guess we might see a couple of Dodge-Chrysler-Jeep-Ram-Alfa dealers in the Great White North.

[JBsZ06]

I can't speak about canada but here in the USA I'd imagine 5 brands in one dealership is over the top..

As far as Lancia's becoming chryslers...? I'd guess just changing the badge from lancia to Chrysler is about what we'll see..

maybe it'll work if gas prices go up and the Lancias are not too ugly to begin with...


Hope it works... I want to see cars like the Charger/challenger/300C/fiat 500 abarth/Alfa Mito etc sell here in the states...

Maybe the Hornet will finally be produced here off a fiat chassis..?

[web_captain]

I can't speak about canada but here in the USA I'd imagine 5 brands in one dealership is over the top..

As far as Lancia's becoming chryslers...? I'd guess just changing the badge from lancia to Chrysler is about what we'll see..

maybe it'll work if gas prices go up and the Lancias are not too ugly to begin with...


Hope it works... I want to see cars like the Charger/challenger/300C/fiat 500 abarth/Alfa Mito etc sell here in the states...

Maybe the Hornet will finally be produced here off a fiat chassis..?

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It is no secret that in the plans (of) Sergio Marchionne, Chrysler and Lancia will go to merge and take on different markets unique patterns with one or the other choice according to their relative strengths in different countries.
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from http://www.quattroruote.it/news/arti...?codice=220824

[JBsZ06]

As a long time owner of a Lancia Scorpion (with turbo 4 power) I don't believe Lancia deserves to be sold here in the states..

Rebadged Lancias as chryslers ? Yes...

I just think there are too many chrysler brands coming to the USA...

I believe the three brand stategy is the most efficient...four brands as a limit....and chrysler who has no money....is reaching the limit for the 10 percent market share its at now..

Alfa
Dodge
Chrysler
Jeep
Ram

And the 500?

I don't believe there would be a case to bring Lancia here...(and have a sixth brand in this marketplace)

I believe what your saying is in each respective market....it will market vehicles as a chrysler or a Lancia but NOT BOTH..

And for that I'd say that makes sense..

Hopefully the Lancia chrysler product would be better than whats been offered for decades....


In the 70's? the beta coupe and scorpion were beautifully styled products (for the time it was for sale) and the interior of the beta coupe was stunning too...but the reliability was sooooooooooooooo poor...You needed to have more than one car to own one....even when new...and the american versions performance was terrible...

Thats the reason I had installed forged pistions, nimonic valves, alcohol water injection, and A turbocharger...

Then the car was fun to drive and not dog slow...

At the time...LOL the factory hp was 81...? which was ridiculous for a car priced as it was...

Hopefully the Lancia products coming in as chrysler branded ....its a better vehicle than the one I loved and owned for over a decade..

Just shooting the breeze....and I can't wait for the chrysler revolution and onslaught to occur in 2012?

[web_captain]

....................
Rebadged Lancias as chryslers ? Yes...
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And the 500?
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I believe what your saying is in each respective market....it will market vehicles as a chrysler or a Lancia but NOT BOTH..

And for that I'd say that makes sense..
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The same product, rebadged Chrysler or Lancia, sold in different markets and fitted to the rules of different countries: yes

The "500" will be a stand alone brand (same as "Mini" for BMW) and IMHO in the states will be sold in selected areas (mainly)

Within the same market, or Chrysler or Lancia, not both at all, IMO

Fiatsler's CEO is making a wise choice

[JBsZ06]

As long as Lancia doesn't come back to the USA as a brand I agree.

Hopefully the upcoming new Alfa/fiat/lancia lineup is marketsegment leaders.

its going to take more than equally competent to make chrysler competitive.

Hopefully that will occur.

[c freeland]

From all the reading and research I have done, it is my understanding that the Chrysler brand and the Lancia brand will be merged, these models will be sold as Chryslers in North America and some other countries, as Lancia's in Italy and some countries, not both.

The Ram brand will still be sold through Dodge dealers. In the United states in recent years, typically in large and midsized markets Chrysler and Jeep were sold together and Dodge buy itself, but their were some exceptions. Small markets usually had all brands, but again their were some exceptions. About 4 or 5 years ago Chrysler started to merge Dodge with Chrysler-Jeep dealers even in large markets, with the recent bankruptcy this plan has bean accelerated to the point where 80% of all Chrysler group dealers in the US now sell Chrysler Jeep Dodge and now Ram under one roof. It is my understanding that Chrysler group hopes to have 100% of US dealers selling all 4 brands under one roof within the next year or two, Canada is already this way if I am not mistaken. According to what I have read only a select few Chrysler Jeep Dodge and Ram dealers will also sell Fiat 500's, and I believe the same will be true for Alfa Romeo. All of this info can be found at All Par forums, Detroit News, Detroit Free Press and other automotive sites.

[JBsZ06]

I appreciate the information yet I've heard Alfa Romeo will NOT be sold in Chrysler dealerships...yet rather just utilize its parts and warranty network etc.. and sold in seperate dealerships..

I'm just curious if that rumor is true...what other chrysler branded product would be sold alongside alfa?

I'm not saying its true but the information I've heard is that Alfa will not be sold at dealerships presently selling Chryslers, Dodge, Jeep and Ram..

of those four brands...which will be sold alongside alfa?


Thats my question...so what do you think?


Will it be chrysler sold as a luxury brand to alfas sportiness?

Will it be the Alfa Jeep dealership?

Alfa and Ram?

I think it could be Alfa Ram or Alfa Jeep..

What do you think? What pairs up with alfa since alfa volume would be too low to support its own dealer network? (supposing that Alfa is not going to join the Chrysler/Dodge/Ram and Jeep dealer network)

[c freeland]

I appreciate the information yet I've heard Alfa Romeo will NOT be sold in Chrysler dealerships...yet rather just utilize its parts and warranty network etc.. and sold in seperate dealerships..

I'm just curious if that rumor is true...what other chrysler branded product would be sold alongside alfa?

I'm not saying its true but the information I've heard is that Alfa will not be sold at dealerships presently selling Chryslers, Dodge, Jeep and Ram..

of those four brands...which will be sold alongside alfa?


Thats my question...so what do you think?


Will it be chrysler sold as a luxury brand to alfas sportiness?

Will it be the Alfa Jeep dealership?

Alfa and Ram?

I think it could be Alfa Ram or Alfa Jeep..

What do you think? What pairs up with alfa since alfa volume would be too low to support its own dealer network? (supposing that Alfa is not going to join the Chrysler/Dodge/Ram and Jeep dealer network)

t

I do not think Chrysler/Fiat will pull any of their brands to pair with Alfa. it would not be necesary. If Alfa is not sold through select CJDR dealers, their is no reason they can not be sold in a standalone showroom and service facility, their would not be many dealers and the facilities would not have to be large. When Toyota was first establishing Lexus, they sold Lexas in standalone facilities from the start, and they made money. Smart cars are sold standalone, they too are low volume, but they have a limited number of dealers. You do not need to be a high volume brand to be sold as a standalone.

[JBsZ06]

You might be right.. I just didn't think Alfa had enough models to support its own dealer network without possibly an SUV lineup for volume.

You might be right.. I was just wondering if the separation of Ram from Dodge itself had something to do with this.. possibility...

I believe Fiat has plans to sell 150 thousand trucks outside the united states built here...

I believe its the Jeep lineup planned for export and sold throughout the Fiat empire.