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Old 07-27-2008, 12:50 AM   #1 (permalink)
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New Ultimate Mercury/Lincoln Lineup!

With resent annoucement the Mercury will just sell small luxury cars to complement Lincoln, I had to revise my old and here it is. What do you think?

Mercury:

Puma-City car; 3 door hatch
Competes against upcoming small BMW

Lynz-Sub compact car; 2 door coupe and convertible, sedan and 5 door hatch
Competes against Mercedes A-Class, Audi A1

Comet-compact car;3 and 5 hatches, sedan
First generation to be C2, next to be RWD based on MX-5 platform
Competes against 1-Series, B-Class, upcoming Infiniti, A3

Bobcat-Compact tall wagon; 2 and 4 door wagon
First gen to be C2, next based on RWD MX-5 platform
Competes against no one so far

Moon-Mid size MPV; 4 door
Competes against no one so far

Milan-Mid size car; sedan, wagon, 3 door hatch
Competes against Lacrosse, TSX

Meteor- RWD Compact coupes;2 and 4 door coupes, 2 door convertible
RWD based on MX-5, coming out when Comet and Bobcart change over
Competes against upcoming Mercedes CLA-Class

Cyclone-Subcompact Crossover; 4 door
Competes against Mini and BMW X1

Mariner-Compact crossover; 4 door
4 gen to be RWD
Competes against X3,EX,GLK,Q5,RDX,LR2

Turnpike-subcompact crossover coupes;2,4 door coupes and 2 door convertible
Competes against BMW X2

Monarch-RWD compact crossover coupes;2,4 door coupes and 2 door convertible
Comes out at same time as RWD Mariner
Competes against BMW X4

Capri-FWD sports car; coupe and convertible
Ford Capri in Europe
Competes against no one in US

Cougar-RWD pony car; hard top and convertible
Competes against no one

Indigo-RWD rear engine lightweight 2 seat sports car; coupe and targa
Competes against Lotus Elise

Topaz-RWD rear engine lightweight 4 seat sports car; coupe, targa
Competes against Lotus Evora

Sable-FWD hybrid only compact car;sedan, 5 door notchback and wagon
Competes against upcoming Lexas hybrid only compact car


Lincoln:

MkA(Aviator)-RWD full size crossover; 4 door
Base engine is 3.5 EB so can not combine with MkT
Competes against Gl-Class, upcoming Infiniti QX, Audi Q7, BMW X7

MkB-RWD mid size crossover; 4 door
Competes against FX,X5, RR Sport, upcoming Lexas JX

MKC(Continental)-RWD traditional Full size car; 4 door and 4 door long
Competes against S-Class, 7-Series, A8, XJ, Q, LS

MkF-RWD 2 seat super sports car; coupe and roadster
Competes against Mercedes SLC, Lexas LF-A

MkG-RWD rear engine 2 seat sports car;coupe and targa
Competes against BMW M1 and Audi R8

MkH-RWD 4 seat sports car;coupe and convertible
Competes against XLR, XK, SL, 8-Series

MkI-RWd 2 seat sports car; coupe convertible
Competes against TT, XE(E-Type), upcoming Infiniti, SLK, Z4. Buick Velite(if they decide to do it)

MkK-RWD mid size coupes;2,4 door coupes and 2 door convertible
Competes against Mercedes CLE-Class

MkL-RWD Full size 4 door coupe;coupe and 4 door convertible
Competes against Audi A7, 8-Series, CLS-Class, AM Raipide

MkM(Marks)- RWD full size 2 door coupe, coupe and convertible
Competes against CL-Class

Navigator-RWD Full size SUV;4 door, Long, SUT
Gets an aluminuim frame, Everest and Expedition merge to free up development money
Competes against G-Class, Escalade, LR RR

MkP-RWD mid size crossover coupes;2, 4 door coupes and 2,4 door convertibles
Competes against X6

MkR-RWD mid size car;sedan, 3,5 door hatchs, wagon, lifted wagon like BMW F3
Competes against 3-Series, F3, CTS, IS, G, C-Class

MkS(Sentinal)-RWD Full size car;2 door coupe and convertible,sedan, 3,5 door hatchback, wagon(shooting brake)
Moves to RWD platform in next generation
Competes against Rl, GS, M, A6, E,CLK-Series's, 5-Series, STS,XF

MkT-FWD Full size crossover; 4 door and 5 door hatchback for BMW V5(PAS)
Competes against RL, MDX, V5

MkW-RWD hybrid only mid size crossover; 4 door
Competes against upcoming Lexas only hybrid midsize crossover

MkX-FWD mid size crossover; 4 door
Competes against RX and ML-Class

MkZ(Zephyr)- FWD mid size car; 2 door coupe and convertible, sedan, 5 door hatch
Competes against TL, A4

Plus Lincoln and Mercury would go global, not just Middle East and US Territories any more.

Good?
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Last edited by ausrutherford : 07-30-2008 at 07:54 PM.
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Old 07-27-2008, 04:37 PM   #2 (permalink)
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Re: New Ultimate Mercury/Lincoln Lineup!

The lineup's too big. Even at half that size it would be too big. Per the recent information coming out of Ford, Mercury should focus on smaller near luxury and/or sporty cars while Lincoln should focus on larger luxury sedans, crossovers, and SUVs. Lincoln's lineup is already shaping up this way but Mercury's is not yet and can use some change. Either division's lineup does not need to be very large in order to be distinctive and successful. In fact, I would bet that having less cars would makes things more simple and reduce overlap. That said, this is how I would want to see Lincoln/Mercury in the early half of the next decade:

Lincoln:

MKZ: FWD/AWD entry level Lincoln sedan. Platform mate to Fusion, Milan, etc. Standard DI Duratec 37/6-speed auto with provision for sportier models.

MKX: FWD/AWD entry level Lincoln crossover/SUV. Platform mate to Edge, etc. Standard DI Duratec 37/6-speed auto with provision for sportier models.

MKS: Ideally RWD/AWD large Lincoln sedan. GRWD platform. Standard DI Duratec 37/6-speed auto with optional EcoBoost V6 and/or DI 5.0L DOHC V8.

MKT: FWD/AWD large Lincoln crossover. Platform mate to Flex. Standard DI Duratec 37/6-speed auto with optional EcoBoost V6.

MKR: RWD/AWD Lincoln four-door sport coupe. Spiritual successor to Mark VIII. GRWD platform. Standard EcoBoost V6/6-speed manumatic.

Navigator: RWD/AWD large Lincoln SUV. Platform mate to Expedition. Standard 6.2L Boss V8/6-speed auto with optional 4.4L Diesel V8.

Continental: RWD/AWD Lincoln flagship sedan. Standard DI 5.0L DOHC V8/6-speed auto.

Mercury:

Capri: FWD/AWD entry level Mercury sedan and coupe. Platform mate to Global Focus. Powertrain lineup resembles Focus.

Milan: FWD/AWD midsize Mercury sedan. Platform mate to Fusion, MKZ, etc. Powertrain lineup resembles Fusion.

Mariner: FWD/AWD entry level Mercury SUV. Platform mate to Escape. Powertrain lineup resembles Escape.

Mountaineer: FWD/AWD midsize Mercury crossover. Real life version of Mercury Meta One concept. Platform mate to Flex. Powertrain lineup resembles Flex with provision for sportier models.

Cougar: FWD/AWD midsize Mercury coupe. Spiritual successor to '99-'02 Cougar. Essentially a coupe version of the Milan in content but with a much sportier, more athletic appearance. Powertrain lineup resembles Milan with provision for sportier models (XR7).

Cyclone: RWD Mercury two-seat roadster. Platform mate to Mazda MX-5 Miata (if possible) or future GRWD Thunderbird. Standard DI Duratec 37/6-speed auto or manual.
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Old 07-27-2008, 09:44 PM   #3 (permalink)
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Re: New Ultimate Mercury/Lincoln Lineup!

different letter-discriminations than last time, Ausrutherford?
anyhoo
since I don't remember posting mine before, here's the latest
it does NOT follow the small-Merc/big-Lincoln plan
tho the smallest Mercs are smaller than the smallest Lincoln
and the biggest Lincoln is bigger than the biggest Merc
(wlbs/ovls are approx)

Mercury
_wlb___ovl__model____description________( * indicates a dual-hatch-trunklid like the Skoda Superb )
F-Awd—
_?_ - 166 - Comet - 3d hatch (Escort-based ie btwn Fiesta & Focus)
100 - 174 - XR3/Capri - 2d*/glass-targa (longer,taller Reflex-based)
104 - 178 - Milanetto - 4d* (C2 Focus-based)
104 - 178 - Electron 5d (C-Max-based, Hybrid Only, unique style)
107 - 185 - ? - 5door hatch only (euro-ROTW-Mazda6-based; someone needs to import it!)
108 - 189 - Milan/MetaSpace - 4d*/5d-5pass
111 - 196 - MetaSpace+ - 5d-7pass (CX9-based, same styling as Milan &5pass)
111 - 193 - GrandMilan - 4d
114 - 196 - XR8 - 4d* sportsedan
117 - 201 - Marquis/MetaOne - 4d/5d
120 - 204 - GrandMarquis (& limos) - 4d

Rwd—
110 - 182 - XR6 - 2+2d* & glass-targa (RX-8-based)
111 - 191 - anniversary Cougar (Mustang-based, every 10 years (sorry))
117 - 199 - Orion / L.M.Custom - 4doors (AuFairlane / neoRetro familycar)
yes, I know that's too many larger-than-Milan models - PICK 3, maybe 4... 5?

4wd— (all T6-based)
________ Trucklet™ - equivalent to a KingRanch Ranger pickup
________ Mesa - equivalent to a KingRanch Bronco Suv-let
________ Mariner - moderately offroadable micro-van-let


Lincoln (minus the MucK names, plus a MARK!)
F-Awd—
104 - 178 - Kuga - 5d Cuv
104 - 182 - Cosmopolitan - 2d Cabrio-Only (FocusCC-based)
108 - 191 - Zc - 2d coupe & glass-targa (Fusion-coupe-based)
111 - 188 - Aviator-Z - 5d Cuv
111 - 193 - Zxs - 4d (superZephyr built in Oakville,Canada)
120 - 208 - D4 'MkPeoplemover' 7doors!
Rwd—
103 - 180 - Puma - 2seat glass-targa (GR2-based)
108 - 185 - Stallion - 2seat coupe/kevlar-vert (all aluminium, Mustang-based, built in AU)
111 - 192 - HRL - 2d 4pass Cabrio-Only
114 - 196 - Continental - 2+2d (opera doors) sedan
117 - 199 - Mark - 2d & glass-targa (MKR)
120 - 203 - TouringCar - 4d sedan
120 - 205 - 'G.T.V.' (GrandTouringVehicle) 5d, 4-5pass MKT-ish Cuv
123 - 210 - 'Panther' - flagship 4d sedan/presidential limo
4wd— (both F100-based)
________ LLT (LincolnLuxuryTruck) - equivalent to a Platinum+ F-100
________ Navigator
( glass-targa = a mega-BAMR that slides over the rear window )

Last edited by 2b2 : 07-27-2008 at 09:59 PM.
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Old 07-27-2008, 10:56 PM   #4 (permalink)
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Re: New Ultimate Mercury/Lincoln Lineup!

Quote:
Originally Posted by 2b2 View Post
different letter-discriminations than last time, Ausrutherford?
anyhoo
since I don't remember posting mine before, here's the latest
it does NOT follow the small-Merc/big-Lincoln plan
tho the smallest Mercs are smaller than the smallest Lincoln
and the biggest Lincoln is bigger than the biggest Merc
(wlbs/ovls are approx)

Mercury
_wlb___ovl__model____description________( * indicates a dual-hatch-trunklid like the Skoda Superb )
F-Awd—
_?_ - 166 - Comet - 3d hatch (Escort-based ie btwn Fiesta & Focus)
100 - 174 - XR3/Capri - 2d*/glass-targa (longer,taller Reflex-based)
104 - 178 - Milanetto - 4d* (C2 Focus-based)
104 - 178 - Electron 5d (C-Max-based, Hybrid Only, unique style)
107 - 185 - ? - 5door hatch only (euro-ROTW-Mazda6-based; someone needs to import it!)
108 - 189 - Milan/MetaSpace - 4d*/5d-5pass
111 - 196 - MetaSpace+ - 5d-7pass (CX9-based, same styling as Milan &5pass)
111 - 193 - GrandMilan - 4d
114 - 196 - XR8 - 4d* sportsedan
117 - 201 - Marquis/MetaOne - 4d/5d
120 - 204 - GrandMarquis (& limos) - 4d

Rwd—
110 - 182 - XR6 - 2+2d* & glass-targa (RX-8-based)
111 - 191 - anniversary Cougar (Mustang-based, every 10 years (sorry))
117 - 199 - Orion / L.M.Custom - 4doors (AuFairlane / neoRetro familycar)
yes, I know that's too many larger-than-Milan models - PICK 3, maybe 4... 5?

4wd— (all T6-based)
________ Trucklet™ - equivalent to a KingRanch Ranger pickup
________ Mesa - equivalent to a KingRanch Bronco Suv-let
________ Mariner - moderately offroadable micro-van-let


Lincoln (minus the MucK names, plus a MARK!)
F-Awd—
104 - 178 - Kuga - 5d Cuv
104 - 182 - Cosmopolitan - 2d Cabrio-Only (FocusCC-based)
108 - 191 - Zc - 2d coupe & glass-targa (Fusion-coupe-based)
111 - 188 - Aviator-Z - 5d Cuv
111 - 193 - Zxs - 4d (superZephyr built in Oakville,Canada)
120 - 208 - D4 'MkPeoplemover' 7doors!
Rwd—
103 - 180 - Puma - 2seat glass-targa (GR2-based)
108 - 185 - Stallion - 2seat coupe/kevlar-vert (all aluminium, Mustang-based, built in AU)
111 - 192 - HRL - 2d 4pass Cabrio-Only
114 - 196 - Continental - 2+2d (opera doors) sedan
117 - 199 - Mark - 2d & glass-targa (MKR)
120 - 203 - TouringCar - 4d sedan
120 - 205 - 'G.T.V.' (GrandTouringVehicle) 5d, 4-5pass MKT-ish Cuv
123 - 210 - 'Panther' - flagship 4d sedan/presidential limo
4wd— (both F100-based)
________ LLT (LincolnLuxuryTruck) - equivalent to a Platinum+ F-100
________ Navigator
( glass-targa = a mega-BAMR that slides over the rear window )

Yea I had to change them because of all the change that lincoln and Mercury are going to go through.
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