The VW diesel MT Passat has demonstrated a calibrated 48.2 mpg(US) on a level Interstate under cruise control at 70 mph. That is 12% above the EPA's Monroney sticker predicted 43 mpg highway. Of course this does does not clarify what happens at 75 or 80 mph. The data that I have suggests 42 mpg at 75 mph ... but that is just an educated guess.
See also VW's 2 Liter US diesels
USER MPG Estimate usually beat EPA combined mpg by 20% to 25%. Audi diesels are beginning to exhibit similar capabilities.
It is my opinion that some powertrain technologies are more tolerant of "abusive" diving styles, weather, terrains, and traffic patterns than others.
Gasoline ICEs are generally less robust than small displacement (<2 Liter) fuel frugal turbo diesels for example. Although, just being diesel is NOT enough to guarantee fuel frugality.
Some hybrid designs are less tolerant than others ... just as some gasoline configurations offer greater stability in fuel economy predictability than other.
Certainly more potential customers are interested in better fuel economy so those FE values become more important to the OEMs. But if those ratings are too far from
real world the consumer becomes suspicious ... we've all seen comments lately about Honda, Hyundai/Kia, and now Ford. I'm certain there will be others.
Keep in mind it is the OEM's decision/choice whether "fine tune" their vehicle offerings to MAXIMIZE mpg ratings of the EPA tests for "advertising", "gaming" of standardized testing?? Or, to MAXIMIZE for user conditions?
"BIG BUSINESS" mentality seems to want the "highest highway test value" for advertising advantage ... regardless what the general consumer gets in the real world. Keep in mind there is nothing preventing OEMs from submitting less "aggressive" values for EPA to approve ... as far as I can determine.
Wouldn't that be a shockingly pleasant surprise ... not having to be suspicious about what is being advertised/offered?