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Ford announces Vignale label luxury brand

13K views 67 replies 24 participants last post by  Ruperts Trooper 
#1 ·
Ford announces Vignale label luxury brand
Published September 05, 2013
FoxNews.com

Ford has announced plans to launch a new luxury brand called Vignale.

More of a sub-brand of the mothership, the name will denote the highest trim level for the company’s vehicles sold in Europe.

The Ford Mondeo Vignale Concept will debut at the Frankfurt Motor Show next week featuring signature styling cues that include upgraded chrome trim, unique wheels and quilted leather upholstery that calls to mind that found in upscale brands like Bentley.

Mondeo is the name used for the popular Ford Fusion midsize model overseas.


Read more: http://www.foxnews.com/leisure/2013...l-luxury-brand/?intcmp=features#ixzz2e1jGmxOx
 
#55 · (Edited)
Ford have got to start making cars that appeal to both high profit-yield private and company fleet rental sectors. Who is the biggest supplier of Hertz 3 million worldwide fleet "Ford" they supply 26% of the hertz vehicles thats just over 750,000 Ford Focus & Mondeo's etc. They won't have made a lot $$ profit from fleet dumping thats for sure. That's sales from just one car rental company, If Hertz went bust Ford probably start making a massive profit but would sell less cars. If GM had pulled the plug stop selling FWD cars i.e everything in Europe a decade ago not sold a single FWD they would be $20 billions better off today in the bank.

Adding Vignale to a pig EU No 80 in sales Mondeo making it more expensive to buy will not attract buyers, It will force more buyers into better spec EU No9 in sales BMW 3 Series, making Vignale a totol waste of time money and effort, High spec quality Skoda Superb's will also start looking very good value for money compared to an expensive Mundane pig..

Vignale Mondeo would become more expensive still be a pig how ever which way you dress it up, add a bit of Ford Fusion Aston Martin mojo to the steel body panels with fun-to-drive quality RWD that a real Aston Martin has a drivetrain that can handle lots of power that would be an awesome package a potent mix that would bring in high value high profit-yield private buyers, and set the cat amongst the BMW & Mercedes Benz pigeons in Europe put them back in their low volume place where they used to be in Europe.

Lets reset turn this table upside down below the way it used to be in Europe with BMW & Mercedes Benz at the bottom with next to no sales a quality low volume producer, a RWD Ford high volume a car that appeals 50/50 Private/fleet buyers giving Ford the massive profits again it made in the 1970's so they might be able to buy companies like J/LR Aston Martin & Volvo again.

RWD Ford Cortina/Taunus 350,000 sales in first 10 months in the EU in the past. BMW 3 Series, 1 Series & Mercedes C Class making it into UK top 10 in 2013 that never happened ever before, BMW & Mercedes never had a single model made it into the top 30 in the UK they sold close to nothing in the 70's sales were crap, Who gave the Ford market share away that can't make a profit at Ford in 2013, no private buyer likes the FWD mundane pig, the Hertz fleet car buyers huge batch discounted dream .

EU Sales Jan-Oct (No profit yields Ford of Europe need to turn the table upside down again, become the mass producer again with RWD)
RWD BMW 3 Series 171,620 (No place for a RWD in huge $20 billion losses FWD Opel line-up) Outsells all Opel's except the Corsa.
RWD Mercedes Benz C-Class 101,662
RWD Mercedes E-Class 89,922
RWD BMW 5 Series 90,469
FWD Mondeo 42,219 :lmao: (Nearly all Hertz/Avis fleet rental company type buyers with low no profit margin sales)

Low volume producer FWD Mundane sure does show scare them high volume producers show them how its done ausrutherford :lmao:
 
#63 ·
When Ford and then GM started slipping down the car league table it's little consolation that they still head up the truck/commercial league - will GM become a North American truck builder who also makes a few cars, that's the way it's heading.

In one sense the BMW 3-series and Audi A4 have been the competition for Ford Sierra/Mondeo and Opel Vectra/Insignia because they're competing for the same customers. Europe has long abandoned the concept that bigger is better and large numbers of car buyers would prefer a compact premium than a mid-size mainstream.

Car makers need to understand how potential customers make buying choices in each individual market and offer appropriate products.
 
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