GM Inside News Forum banner

Ecosport 40,000 Indian orders in 17 days, Dealers overwhelmed, 9 months waiting list

1K views 2 replies 3 participants last post by  ausrutherford 
#1 ·
A new sensation, Ford's EcoSport, another entry-level SUV, debuted on the Indian roads. Snazzier, priced aggressively (read lower than Duster), and packed with a load of features, EcoSport became the talk of the town.
"We had anticipated good numbers. But we were surprised by the speed with which the [booking] orders came in,"
says Vinay Piparsania, executive director (marketing), Ford Motors India.

Ford got 40,000 bookings in a record 17 days. The compact SUV today enjoys a waiting period of up to nine months.
Overwhelmed, dealers have stopped taking bookings, and say that they will resume around April next year.


Since it entered India in 1996, Ford has struggled to get a grip on Indian roads. Despite occasional and fleeting successes
like the Ford Ikon and Figo, its India journey remained lacklustre. The launch of just one model, the EcoSport, has created
a buzz around the brand and a reversal in fortunes of sorts. The compact SUV now contributes over 55% of Ford's total
sales in India.

Read more at:
http://economictimes..._campaign=cppst
 
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top