A new sensation, Ford's EcoSport, another entry-level SUV, debuted on the Indian roads. Snazzier, priced aggressively (read lower than Duster), and packed with a load of features, EcoSport became the talk of the town.
"We had anticipated good numbers. But we were surprised by the speed with which the [booking] orders came in,"
says Vinay Piparsania, executive director (marketing), Ford Motors India.
Ford got 40,000 bookings in a record 17 days. The compact SUV today enjoys a waiting period of up to nine months.
Overwhelmed, dealers have stopped taking bookings, and say that they will resume around April next year.
Since it entered India in 1996, Ford has struggled to get a grip on Indian roads. Despite occasional and fleeting successes
like the Ford Ikon and Figo, its India journey remained lacklustre. The launch of just one model, the EcoSport, has created
a buzz around the brand and a reversal in fortunes of sorts. The compact SUV now contributes over 55% of Ford's total
sales in India.
Good for ford. after 17 years , seems they started reading the market.
Wondering how GM is doing ( Sparc, Beat, Sail, Cruze, Enjoy, Tavera ,Captiva ). I think they also should put trax to India market with the 1.4 L Diesel power train.
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