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Old 09-19-2007, 08:14 PM   #1 (permalink)
2.5L Iron Duke
 
Join Date: Jan 2006
Posts: 16
Thumbs up Saturn & Bon Jovi again...

Sorry if this has already been posted. I was off from work today and was flipping through the channels when I came upon a new Bon Jovi video. What made me stop was the Saturn Sky that flashed across the screen. I thought it was a new commercial at first! It turned out to be the video for the song "Lost Highway." I only caught the second half, but the Sky, Aura, and Astra were all featured in the video. We all know that Bon Jovi and Saturn have a history: Saturn sponsored their national tour last summer. Saturn also has ties with Jon Bon Jovi's Arena Football team, the Philadelphia Soul.
I'll admit I haven't watched music videos in years. But I know that GM has had good product placement in videos over the past year. (I've seen small clips as posted on GMI) This one seems the best yet as far as placement is concerned. The Saturn emblem is very noticeable.
Again, I saw only the second half, but every car I saw was a GM vehicle. Others featured were a Cadillac XLR, an Olds Toronado, and a Buick Reatta.
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Old 09-30-2007, 03:52 PM   #2 (permalink)
2.0 Liter Supercharged ECOTEC
 
Join Date: Nov 2005
Posts: 160
Re: Saturn & Bon Jovi again...

I saw the video Lost Highway on VH1's Top 20 video countown. It's a great video. Love the Olds Toronado. We had a '66, a '67 and a '72 when I was growing up.

You can go to http://www.top20.vh1.com and find the video there, or here is a link from YouTube: http://www.youtube.com/watch?v=rrpfauYb5is
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