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Camaro keeps concept look
GM to start producing the revived muscle car in winter

Scott Burgess / The Detroit News
Tuesday, July 22, 2008

WARREN -- The all-new Camaro will come with three trim levels, three engine choices and a look that closely echoes the concept vehicle that has created a two-year buzz on the latest of the Big Three muscle cars to return to the road.

General Motors Corp. executives took the wraps off the production version of the brawny muscle car at the GM Tech Center Monday and released details on the model, which had been discontinued in 2002.

"We think that this vehicle is going to bring a lot of zest," said Ed Peper, Chevrolet's general manager. "It creates such an emotional appeal for so many people."

The automaker will begin building the car Feb. 16 in Oshawa, Canada. It should roll into dealerships next spring, a time when car buyers shop for sport coupes, Peper said.

While production versions of popular concept cars often are watered-down design-wise, the production Camaro stays true to the look that created such a huge uproar from Camaro fans after it debuted at the 2006 North American International Auto Show.

"This car lives up to the passion," said Ed Welburn, GM's vice president of global design, adding that it was designed in the United States but engineered in Australia.

Vetting the marketplace

While muscle cars may have lost their favor with many as gas prices continue to climb, Chevrolet and industry watchers believe there's still a market for such vehicles.

"We don't think the sports car market has been fully tapped; this car brings that emotional appeal," Peper said.

Industry analyst Jim Hall, president of 2953 Analytics in Birmingham, said Chevy hit all of the right marks with the design. He believes there is potential growth in the coupe market.

Many of the big truck and SUV drivers were traditionally coupe buyers in the past, Hall said. Now that those vehicles have lost popularity as gas prices have shot up, they will be looking for something just as prestigious.

The new Camaro could fit the bill.

"But a lot of that depends on the price," he added.


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