Rolls-Royce teases Wraith debut in Geneva

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Thread: Rolls-Royce teases Wraith debut in Geneva

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    Rolls-Royce teases Wraith debut in Geneva

    Rolls-Royce teases Wraith debut in Geneva
    Autoblog
    January 18, 2013
    by Zach Bowman


    Rolls-Royce is headed to the 2013 Geneva Motor Show with a new addition to its lineup: the Wraith. The ultra-luxury automaker says it plans to start deliveries by the fourth quarter of this year, though details are scarce at the moment. The automaker has contented itself with saying the Wraith will the "most dynamic, powerful and beautiful Rolls-Royce in the company's history." We hear it will be the most modest, too.

    Full article at link.

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    Re: Rolls-Royce teases Wraith debut in Geneva

    Phantoms, Ghosts, Spirits and Wraiths.

    Its like a haunted house.

    Also, this promises to be the first car made out of smoke, I'm intrigued as to how they pulled that off.
    Last edited by MCGARRETT; 01-18-2013 at 03:56 PM.

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    Re: Rolls-Royce teases Wraith debut in Geneva

    Quote Originally Posted by MCGARRETT View Post
    Also, this promises to be the first car made out of smoke, I'm intrigued as to how the pulled that off.
    Definitely the first one that didn't include mirrors.

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    Re: Rolls-Royce teases Wraith debut in Geneva

    What do they mean by modest? Size or Price? Both?

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    Re: Rolls-Royce teases Wraith debut in Geneva

    I guess this is a performance coupe. Ghost Coupe

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    Re: Rolls-Royce teases Wraith debut in Geneva

    Quote Originally Posted by MCGARRETT View Post

    Also, this promises to be the first car made out of smoke, I'm intrigued as to how the pulled that off.
    smoke IS lighter then Carbon fibre (-:

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    Re: Rolls-Royce teases Wraith debut in Geneva

    Here it is!!!

    I hacked into the Rolls Royce computer system:

    Last edited by megeebee; 01-18-2013 at 03:53 PM.

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    Re: Rolls-Royce teases Wraith debut in Geneva

    Quote Originally Posted by nruggiero View Post
    What do they mean by modest? Size or Price? Both?
    Price, I guess.

    "New customers" to the brand. Read as: more customers. You can't get more people to buy Rolls by offering more expensive models.

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    Re: Rolls-Royce teases Wraith debut in Geneva

    http://www.rolls-roycemotorcars.com/reveal/index.html

    Pretty cool. It's just a coupe. Big deal.

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    Re: Rolls-Royce teases Wraith debut in Geneva

    Quote Originally Posted by sfbreh View Post
    Price, I guess.

    "New customers" to the brand. Read as: more customers. You can't get more people to buy Rolls by offering more expensive models.
    I really hope they mean by size.

    Rolls-Royce needs to stay exclusive. Nothing below $250,000.

    They can attract new customers by offering something similar to this:


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    Re: Rolls-Royce teases Wraith debut in Geneva



    CHINESE INDUSTRY TEASES NEW ASTHMA CURE.
    Last edited by megeebee; 01-18-2013 at 03:45 PM.

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    Re: Rolls-Royce teases Wraith debut in Geneva

    Quote Originally Posted by sfbreh View Post
    Price, I guess.

    "New customers" to the brand. Read as: more customers. You can't get more people to buy Rolls by offering more expensive models.
    I'm guessing neither... and certainly not price.

    The "most modest" thing is probably just the author of the article being sarcastic about the car being described in such unbridled terms.

    Surely, the company won't describe a new lower-priced model as the "most dynamic, powerful and beautiful" RR ever. Who would pay more for the other models after that?
    "The irony of the Information Age is that it has given new respectability to uninformed opinion" -- John Lawton

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    Re: Rolls-Royce teases Wraith debut in Geneva

    Quote Originally Posted by sfbreh View Post
    Price, I guess.

    "New customers" to the brand. Read as: more customers. You can't get more people to buy Rolls by offering more expensive models.

    There appears to be any number of customers - record sales in 2011 followed by another sales record in 2012. Not bad for cars selling for a quarter of a million each. BTW I see VW's Bentley's growing even faster.

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    Re: Rolls-Royce teases Wraith debut in Geneva

    Great marketing teaser!
    What is happening to the GM that grew up with for these many decades? If I could I would institute a hostile take over and kick the entire board and executives out and fill the positions with creative minds under the age of 35.

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    Re: Rolls-Royce teases Wraith debut in Geneva

    I would imagine that the Wraith is a Ghost coupe, and as such it certainly will not be more modestly priced than the Ghost.

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