Rolls-Royce teases Wraith debut in Geneva

[nruggiero]

Rolls-Royce teases Wraith debut in Geneva
Autoblog
January 18, 2013
by Zach Bowman

Rolls-Royce is headed to the 2013 Geneva Motor Show with a new addition to its lineup: the Wraith. The ultra-luxury automaker says it plans to start deliveries by the fourth quarter of this year, though details are scarce at the moment. The automaker has contented itself with saying the Wraith will the "most dynamic, powerful and beautiful Rolls-Royce in the company's history." We hear it will be the most modest, too.

Full article at link.

[MCGARRETT]

Phantoms, Ghosts, Spirits and Wraiths.

Its like a haunted house.

Also, this promises to be the first car made out of smoke, I'm intrigued as to how they pulled that off.

[ne_one]

Also, this promises to be the first car made out of smoke, I'm intrigued as to how the pulled that off.

Definitely the first one that didn't include mirrors.

[nruggiero]

What do they mean by modest? Size or Price? Both?

[dslay04]

I guess this is a performance coupe. Ghost Coupe

[richmond2000]

Also, this promises to be the first car made out of smoke, I'm intrigued as to how the pulled that off.

smoke IS lighter then Carbon fibre (-:

[megeebee]

Here it is!!!

I hacked into the Rolls Royce computer system:

[sfbreh]

What do they mean by modest? Size or Price? Both?

Price, I guess.

"New customers" to the brand. Read as: more customers. You can't get more people to buy Rolls by offering more expensive models.

[sfbreh]

http://www.rolls-roycemotorcars.com/reveal/index.html

Pretty cool. It's just a coupe. Big deal.

[nruggiero]

Price, I guess.

"New customers" to the brand. Read as: more customers. You can't get more people to buy Rolls by offering more expensive models.

I really hope they mean by size.

Rolls-Royce needs to stay exclusive. Nothing below $250,000.

They can attract new customers by offering something similar to this:

[megeebee]

CHINESE INDUSTRY TEASES NEW ASTHMA CURE.

[emh]

Price, I guess.

"New customers" to the brand. Read as: more customers. You can't get more people to buy Rolls by offering more expensive models.

I'm guessing neither... and certainly not price.

The "most modest" thing is probably just the author of the article being sarcastic about the car being described in such unbridled terms.

Surely, the company won't describe a new lower-priced model as the "most dynamic, powerful and beautiful" RR ever. Who would pay more for the other models after that?

[vxl]

Price, I guess.

"New customers" to the brand. Read as: more customers. You can't get more people to buy Rolls by offering more expensive models.

There appears to be any number of customers - record sales in 2011 followed by another sales record in 2012. Not bad for cars selling for a quarter of a million each. BTW I see VW's Bentley's growing even faster.

[PontiacBixler]

Great marketing teaser!

[germeezy1]

I would imagine that the Wraith is a Ghost coupe, and as such it certainly will not be more modestly priced than the Ghost.