Re-designed Taurus unexpectedly popular in California

[bone]

Originally Posted by zete

I truly wonder if, after the entire crisis with Detroit, if Americans are more willing to take a look. And perhaps there is a deep seated desire to buy domestic within the US that's finally coming to the fore.

It doesn't hurt that the Taurus is so much better than the last iteration. It's a well put together package.

I share your opinion. As tough as the recession has been perhaps the one positive to come out of it is a better appreciation of the N.A.based auto industry. Certainly the products,especially the newer models from Ford and GM, are now worthy of a look. I think we also have a better appreciation of the importance of domestic manufacturing. Lose that and we will be totally lost.

[dindak]

Originally Posted by wescoent

I wonder why. What about this new Taurus is so appealing to import-owners?

I have seen several on the road now (I live near a Ford plant) and I really don't see much that is attractive about the car. The SHO is better but it's still looks very bloated and bulky.

Good for Ford. Even more reason GM needs to rush the new Impala.

[escapen]

Buy lets remeber that the Five Hundred and even the 2007+ Taurus wasnt a horrilbe car. They are very reliable, safe, and have that huge truck. Thats about as exciting as it was though.

The '10 Taurus even keeps the same base powertrain, so that says that Ford had the right bones, they just needed it to be ALOT more stylish.

[Stéphane Dumas]

Originally Posted by MN12Fan

Compared to the stodginess of the previous Taurus how could the new one not do better? That and maybe luxury buyers took that commercial of a SHO passing an unmarked Audi to heart.

here the commercial

You Tube

as a bonus here one of a Taurus vs Lexus, maybe some Lexus buyers checked an eye on the Taurus as well.

You Tube

[Evo69]

Originally Posted by OLDSCHOOLGMFAN

Well this is a plum nice surprise!

Hehehe. I know what you are thinking there, you are thinking that indeed there is a market for well designed large American cars.

[vtecdaddy2000]

Originally Posted by sigma

Wow. Shocker. Introduce a class leading car and it sells wherever you market it. Is someone at GM listening, or are they just going to continue to blame some non-existent Detroit hatred in California instead of their own lackluster products for miserable sales results.

California is the most competitive auto market in the country and probably the world. You have to bring your A-Game if you are going to make it there. Until 2008, GM's A-Game wouldn't even get field time on last year's Lions team. You know, the team that went 0-16...

...FINALLY someone talking sense on this subject...and don't forget the original Taurus was huge out here too. The culture here is unique and highly discerning when it comes to personal transportation and reminds me of Tokyo in the sense of choices of distinctive vehicles. Because of the distances we drive and the time we spend in insane traffic here in SoCal we we don't waste our money on crap (OK we buy a lot of Priuses too but at least it is green, recyclable crap). The 2nd gen Taurus had an interior only children accustomed to Fisher-Price could love and seemed assembled by them too and as such was only popular with the fleet buyers. Finally, a Ford sedan that looks and drives as good as an Audi again!!!

[MN12Fan]

Originally Posted by Stéphane Dumas

here the commercial

Actually, I was thinking of this one:

+ YouTube Video

That gravel video you posted made me cringe.

[Beau]

The thirst of a V6, cept you get like 18MPG combined. Yikes.

[Hitman1970]

Originally Posted by Evo69

Hehehe. I know what you are thinking there, you are thinking that indeed there is a market for well designed large FWD American cars.

Fixed it for you. A good car is a good car.

[JBsZ06]

Nice product. Good to hear its selling well.

Just goes to show...build a good product and it will sell.

[awalbert88]

I think by avoiding bankruptcy and having some solid new models, Ford has created an image that makes it OK for import-lovers to like American now.

[ARCANGEL]

I love the Taurus excellent vehicle if i was in the market for a new vehicle this would be up there!!

[page2171]

Saw one driving on base yesterday (which, coincidentally, matches the number of new Camaros I have seen on the road) it was black with polished rims. Very sharp, stylish car.

[Xenon]

Originally Posted by CheetahDC

Cheap luxury?

No, its because it isn't an eyesore!

[iamwin]

While I believe the article, I drove by Galpin Ford this evening and they had about 15 Tauruses up front... I don't call that flying...