The Sino-Israeli automaker made waves when it launched its first car in 2013 with ambitions to simultaneously crack China, the world’s biggest vehicle market, and Europe, one of the most competitive. Since then, it has ejected its chief executive, rung up dismal sales and faced questions from several analysts about its financial viability. Those dreams of being a globally renowned car brand seem more distant than ever and the company’s travails highlight the challenges facing new entrants in the capital intensive car industry. http://www.ft.com/intl/cms/s/0/932de588-e9b5-11e4-b863-00144feab7de.html#axzz3bGYl9zve
Makes you think that they should have bought Saab, instead of wasting billions...
Their products actually interested me to a degree. They seemed halfway decent for a new brand and I thought they had some long term potential based on that. However, apparently they aren't getting people to actually buy them.
Does seem like a perfect opportunity for some penniless noble to marry a nouveau riche arriviste, in other words: Jaguar.
Like a Chinese Mercury or Oldsmobile? How about a Sino Rover?
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