Other brands at Naias: Lincoln

[Rex Raider]

Lincoln Aviator:







2006 Lincolk Mark LT





Mark X Concept

[91 s-10baja]

Aviator: Decent successor to the current (I believe is discontinued). Exterior nice, similar to RX330 in side profile. I thought cab forward was dead? Interior looks good if not reminiscent of the forty’s Fords, and a bit fragile looking too (chrome on steering wheel looks plastic) . That light cream color interior will be hard to keep fresh due to it’s dirt attracting hue!

Mark LT: How many times will Linclon have to try to realize that, unless your vehicle does something different than the yeomen vehicle it is based upon, it will fail?

Mark X: Is this really relevant? Based upon the T-bird now confirmed dead soon, how is this going to get people to “man I need that”.

[nsap]

They are all awesome!!!

I will tak one of each

[cvp33]

Aviator - Wow. Incredible interior. Nicely done all around.

Lincoln Truck - Masturbatory product exercise pleasing no one but the designer and a few corporate lackeys. Will not sell.

Mark X - I like it, except it's a two seater. If this is your answer for the failed Thunderbird, I'd say you flunked.

[mgescuro]

<_<
Aviator: Profile of a Touareg.... only uglier. Interior looks like a cross between Battlestar Galactica and a 60's chromed out Bond car. No one needs that much chrome in a car. And it'll be hard keeping prints off it. Looks like they're taking cues from the Envoy XUV too.

Mark LT: I don't like it. Interior's nice tho. We'll see if it's a hit. If it is, expect a new Escalade truck 2 years later.

Mark X: Umm... shouldn't they be on Mark IX, not X?? Wasn't the Mark VIII the last iteration? Anyways. It's Thunderbird. And both are ugly cars.

[Hunter]

Aviator: Looks pretty nice, but too much chrome. Rear exterior is kind of ugly.
Truck: OK, it looks nice, but it is really a dressed-up F150. There needs to be something really special about this truck to make it sell.
Mark X: Looks quite good, but aren't they on Mark IX? However, I think this car would sell well because Lincoln doesn't have a coupe.

[nsap]

People: You talk about Ford rebaging the F-150, when GM rebadges the Avalanche as the EXT!

[LGRpup]

The interiors are gorgeous, but the new grille styles I really think they are ugly. Maybe this truck will do better than the poor Blackwood. Maybe when the T-Bird goes away they will keep the chassis and build the Lincoln for a couple years.

[nsap]

Originally posted by LGRpup@Jan 4 2004, 04:22 PM
The interiors are gorgeous, but the new grille styles I really think they are ugly. Maybe this truck will do better than the poor Blackwood. Maybe when the T-Bird goes away they will keep the chassis and build the Lincoln for a couple years.

The chassis is sticking around for a while, becasue it is used on the LS...

[parakleets]

Can someone (Bill Ford) bring former Lincoln head-designer, Gerry McGovern, back from Europe? McGovern obviously was way more talented than J. Mays. The concept cars under McGovern were far more exciting, and looked toward the future, while being mindful of the past. Mays has shown, yet again, that he can only look backwards, for inspiration. This time, he has focused on the Kennedy assasination, as most of these concepts seem rooted in the convertible Continental, that chauffered the late President, in his final moments. Call me "crazy", but I think that the current Aviator looks better than the concept version.

There are no words to describe the ridiculousness of the pick-up. It has little to distinguish it from the F-150, except for the strange, venetian blind-style grillwork. Why doesn't it look like the Navigator, but with the addition of a cargo bed? The Navigator is much better looking than this thing. Hopefully, Lincoln won't apply this dog's looks, to the Navigator.

I have read, on Blueoval News, that Lincoln's General Manager is unhappy with these designs, and feels that Mays needs to try harder.

Its obvious that Ford has no plan for Lincoln, they actually seem to want it to die. I guess with Jag and Volvo, they don't really need it anymore.

[c400mark]

wow... i love em all ....grills are reminecent of the lincolns of the 60s..i think that this should be the direction that lincoln should go. do what caddy did. that dont have anywhere else to go but up as far as im concerned. i would honestly have to say im impressed with ford this year for the most part. there are some exceptions but overall not too shabby.

[nsap]

Originally posted by parakleets@Jan 4 2004, 04:26 PM
Can someone (Bill Ford) bring former Lincoln head-designer, Gerry McGovern, back from Europe? McGovern obviously was way more talented than J. Mays. The concept cars under McGovern were far more exciting, and looked toward the future, while being mindful of the past. Mays has shown, yet again, that he can only look backwards, for inspiration. This time, he has focused on the Kennedy assasination, as most of these concepts seem rooted in the convertible Continental, that chauffered the late President, in his final moments. Call me "crazy", but I think that the current Aviator looks better than the concept version.

There are no words to describe the ridiculousness of the pick-up. It has little to distinguish it from the F-150, except for the strange, venetian blind-style grillwork. Why doesn't it look like the Navigator, but with the addition of a cargo bed? The Navigator is much better looking than this thing. Hopefully, Lincoln won't apply this dog's looks, to the Navigator.

I have read, on Blueoval News, that Lincoln's General Manager is unhappy with these designs, and feels that Mays needs to try harder.

Its obvious that Ford has no plan for Lincoln, they actually seem to want it to die. I guess with Jag and Volvo, they don't really need it anymore.

McGovern is OUT! And now they have the former Volvo head designer..

[desmo9]

Originally posted by parakleets@Jan 4 2004, 10:26 PM
Can someone (Bill Ford) bring former Lincoln head-designer, Gerry McGovern, back from Europe? McGovern obviously was way more talented than J. Mays. The concept cars under McGovern were far more exciting, and looked toward the future, while being mindful of the past. Mays has shown, yet again, that he can only look backwards, for inspiration. This time, he has focused on the Kennedy assasination, as most of these concepts seem rooted in the convertible Continental, that chauffered the late President, in his final moments. Call me "crazy", but I think that the current Aviator looks better than the concept version.

There are no words to describe the ridiculousness of the pick-up. It has little to distinguish it from the F-150, except for the strange, venetian blind-style grillwork. Why doesn't it look like the Navigator, but with the addition of a cargo bed? The Navigator is much better looking than this thing. Hopefully, Lincoln won't apply this dog's looks, to the Navigator.

I have read, on Blueoval News, that Lincoln's General Manager is unhappy with these designs, and feels that Mays needs to try harder.

Its obvious that Ford has no plan for Lincoln, they actually seem to want it to die. I guess with Jag and Volvo, they don't really need it anymore.

If true about McGovern, though, then why have there been no exciting Lincolns on the market since about 1975?

I still believe that retro themes are a good way to re-ignite the former glory of these brands. These are not retro vehicles at all, but they are influenced by some unquestionably Lincoln traits.

Sales of the Mustang will be the tell-tale. My prediction is that it will handily outsell the current version.

[jarsworldcom]

The person who designed these hideous things should use the ugly stick upon himself.

Tim

[mgescuro]

Originally posted by desmo9@Jan 4 2004, 05:44 PM

If true about McGovern, though, then why have there been no exciting Lincolns on the market since about 1975?

I still believe that retro themes are a good way to re-ignite the former glory of these brands. These are not retro vehicles at all, but they are influenced by some unquestionably Lincoln traits.

Sales of the Mustang will be the tell-tale. My prediction is that it will handily outsell the current version.

There was a "Retro" thread going on somewhere here... probably in the Caddy group.

But I think there's a lot of problems with "going retro." If you go "retro" the was Cadillac is going, then I think it's going to pay off. If you go "retro" the way the Thunderbird went, I think you've got problems.

Taking styling cues from the 50s, 60s 70s and evolving them into a modern look is fine (ie - Caddy). Taking styling cues from the 50s, 60,s 70s and placing them directly into a design as if it were last model year is a problem (ie - Thunderbird).

Mustang will outsell the previous model year. That's a gimme. But I predict 2-3 years later, sales will plummet precipitously... with a major redesign by 2009-10 or its death... like the Thunderbird. You can read all the articles that were gushing about the smartly styled Thunderbird, but it's demise is directly linked to what I term, the "dead catfish" look.

Best to keep these pure "retro-mobiles" confined to limited production (~3-5000 annual)... like Chevy SSR.