Nissan Titan meeting projections with Incentives

[IMPALAon20s]

after some incentives, sales have increased and titan will meet nissan's sales goals..

from www.thecarconnection.com

Titan Gets Rebate, Higher Sales

In a tough lesson learned for Nissan and its new Titan full-size truck, sales are finally hitting the targets set out for 100,000 sales annually - but only after Nissan slapped a $1000 rebate on the brand-new truck. The Wall Street Journal reports that since Nissan tacked on the incentive, sales of the Titan have crept up into the range of 8500 units per month. At that rate Nissan would hit its goal of selling 100,000 Titans in the current fiscal year. Nissan officials tell the paper the move was made to counter the much higher rebates offered by domestic truck makers.

[LegendNH]

I think people who buy these trucks aren't really truck guys. They are more or less the ones that bought those little "trainer-trucks" from the japanese brands and want something else

[SUPERBADD75]

Nissan officials tell the paper the move was made to counter the much higher rebates offered by domestic truck makers.

exactly. when you can buy ANY domestic truck with thousands of dollars in rebates, it's tough to consider something else. rebates don't just hurt the companies that offer them. people are so used to getting rebates now that everyone has to offer them in order to grab attention from people. it's insane. the rebates have to stop soon. it amazes me that GM's prices are going up 1%, but they are no doubt going to still offer rebates. how stupid.

[Mcmflow]

Originally posted by Buick61@Aug 3 2004, 02:08 PM
100,000 is a lot considering it has two body-styles, no engine or transmission choices, no heavy-duty series, limited suspension options, etc. etc.

Toyota did 100,000 per year with 2 body styles and a 240HP engine. People that are going to buy this truck are the same people that would consider a 1500 GM twin, or a F-150, they sell several hundred thousand of these two body styles each year, 100,000 isn't a lot for a full size truck.

[dairyboy615]

Originally posted by LegendNH@Aug 3 2004, 09:21 AM
I think people who buy these trucks aren't really truck guys. They are more or less the ones that bought those little "trainer-trucks" from the japanese brands and want something else

I completely disagree. I don't own a Titan, but I've driven them. They are as tough, comfortable, powerful, etc. as the 1/2 ton American trucks. Short of the hemi Dodge, the Titan has better throttle response than the 5.3 L Chevy/GMC or the 5.4 L Ford. The only thing that concerns me was the initial quality problems, but when was the last time Chevy, Ford, or Dodge introduced a new vehicle and it was flawless? The Titan is even made in the USA, so by buying one you're supporting American workers.

[Mcmflow]

Originally posted by dairyboy615+Aug 3 2004, 03:04 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (dairyboy615 @ Aug 3 2004, 03:04 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-LegendNH@Aug 3 2004, 09:21 AM
I think people who buy these trucks aren't really truck guys. They are more or less the ones that bought those little "trainer-trucks" from the japanese brands and want something else

I completely disagree. I don't own a Titan, but I've driven them. They are as tough, comfortable, powerful, etc. as the 1/2 ton American trucks. Short of the hemi Dodge, the Titan has better throttle response than the 5.3 L Chevy/GMC or the 5.4 L Ford. The only thing that concerns me was the initial quality problems, but when was the last time Chevy, Ford, or Dodge introduced a new vehicle and it was flawless? The Titan is even made in the USA, so by buying one you're supporting American workers. [/b][/quote]
I totaly agree :mf_boff:

[Mcmflow]

Originally posted by LakeMichigan@Aug 3 2004, 03:18 PM
they don't have the capability for commercial purposes, a big minus for the imports...

Sure they do. How many places do you see using an extended cab short bed truck for work trucks? Lot's of places! Of course you probably can't get a titan "work truck" as cheap as you could something else.

[tgagneguam]

I read this article this morning and thought "damn." It's one thing for Toyota and Honda to be successful; they have consistently built high quality, highly value cars. This is not the case for Nissan (division), whose quality is lackluster and whose direction over the years has been schizophrenic. Sometimes I consider Nissan to be successful through a vicarious association with Toyota and Honda. As much as I appreciate good competition for the Domestics, I can never seem to show the respect toward Nissan that (for me) Toyota and Honda engender.

[Hudson]

While the Titan and Tundra are completely capable as work trucks, neither Nissan nor Toyota are targeting these markets. Their target markets are the masses of people who (for some unknown reason) feel the need to trade in their CAR for a pickup. Most of these people rarely if ever use the bed for more than hauling a few things from the garden supply store.

Nissan and Toyota will expand their market penetration with the updates coming in a couple of years. The new Tundra will be larger and more powerful, and with more production capacity, they'll be able to target commercial clients. Nissan will be adding the 3/4-ton version of the Titan (with a possibility of a diesel), which will open new markets for the brand.

Both of these brands sell about 100,000 pickups each because that's all they can build. These companies wouldn't risk building huge new plants to supply 400,000 pickups when the market has been traditionally "US-brand" centric.

I think they've done really well for a first and second attempt at the full-sized pickup market.

[Askani]

The people who buy the Nissan are the same people who have been buying the minitrucks from Nissan and Toyota all these years... It's the same group of "gotta but foreign because it's better" that just jump from one company to another...

Like I've said before, Miami is import central... and the local Nissan dealer has over 100 Titans on the lot, with barely a trickle on the street. On the other hand, you can find a new f-150 every two blocks...

[Mcmflow]

Originally posted by Askani@Aug 3 2004, 06:35 PM
The people who buy the Nissan are the same people who have been buying the minitrucks from Nissan and Toyota all these years... It's the same group of "gotta but foreign because it's better" that just jump from one company to another...

Like I've said before, Miami is import central... and the local Nissan dealer has over 100 Titans on the lot, with barely a trickle on the street. On the other hand, you can find a new f-150 every two blocks...

100 Titans on the lot??? That's nothing. Dealers here can have 500-700 trucks on the lot or out back.

[Bryan McCall]

I may catch some heat for this, but here it goes. I have always been a Chevy guy. My Dad was a Chevy guy. My Dad's Dad was a Chevy guy. I've had a couple different Chevy trucks, with the latest being a '99 Silverado Regular Cab with the 5.3 motor. Unfortunely, I had to sell it due to divorce, but it was a nice truck. I have been looking for a new truck to buy the last couple of months and decided to research Ford and Dodge options. I just kept hearing about this amazingly powerful engine Ford was coming out with (3 valve motor). It turns out that motor is severely over rated. Next. Dodge has the new "Hemi" motor now. After some research revealed that the motor does not even have hemisphrerical heads, what else are they lying about. Lets face it, I've had a Chrysler product in the past, QUALITY is not in the vocabulary at DaimlerChrysler. Unless, of course, we are talking about the Cummins diesel motor, which is not made by DCX, but I'm not that rich. Well, after reading a couple of articles in various magazines, Trailer Life and Trailer Boat magazines in particular, it was clear that this new Nissan Titan was kicking the crap out of Ford AND Chevy. So, I did some research on the Titan. It turns out that this 5.6 motor they have has forged internals. Everything is forged. Crank shaft, rods, and pistons. That spells durability and toughness in any book. I think the best the Domestics can do in that department is a forged crank shaft, which usually is not the problem in a motor going south. 9 times out of 10, its a broken rod or busted piston. Also in my research, I ran across a Dyno chart an individual with a completely stock Titan. It produced 273 rwhp @ 5000 and 339 rwtq @ 3300, here is a link http://www.cardomain.com/memberpage/608759/3
It has a 5 speed auto trans. Not sure about durability there as I do not know who makes it. Rear axle is a Dana 44. Very tough. Only time will tell, but I think this truck is a very nice first try. Just my .02 cents. :drevil:

[SilverZ]

[quote]Originally posted by dairyboy615@Aug 3 2004, 03:04 PM

Originally Posted by LegendNH,Aug 3 2004, 09:21 AM

The Titan is even made in the USA, so by buying one you're supporting American workers.

Any idea where the hi-tech labour is, and where the company and supplier profits go? It isnt the US.

[ibechip]

So Nissan can sell a truck w/ 1,000 in incentives yet it may take Chevy 2,000 in incentives to sell a similar truck. What does that tell you?

[AJR]

I am starting to see more and more Titans around here. I like to take notice of every Titan I see to see if Nissan is actually "storming" the market with this truck. I did not see too many when the truck came out, but now I am slowly seeing more.

I like the Titan, but if I was buying a truck today, it would be the new F-150. Other than 0-60 performance, I think Ford hit a homerun with the F-150. If there was no F-150, I would go with the Titan. I walk past some of these things in the parking lot at work and they really do have a beefy, high quality look. However, the high quality look is mostly looks based on the complaints by Titan owners suffering quality problems. Still, this truck does grab your attention. Other than the cheap interior and questionable quality, I think Nissan did a great job for its first ever full size truck.

When the new Toyota Tundra shows up in a year or two, I think Detroit will have plenty to worry about. 100,000 a year sales goal may be an honest start, but like some other people mentioned above, Toyota and Nissan or not in business to just stop at that mark. They expect the sales numbers to climb and climb over the long run.