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Old 11-03-2009, 11:13 AM   #1 (permalink)
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A new Chrysler logo takes flight?

that appears to be the case according to a recent filing autoblog has found in the U.S patent office. unlike the old winged logo which utilized the old chrysler seal in the center this new logo has an aston martin eque look to it more at the link

http://www.autoblog.com/2009/11/03/a...go-takes-wing/

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Old 11-03-2009, 11:15 AM   #2 (permalink)
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Re: A new Chrysler logo takes flight?

I wonde what Dodge's will look like?!
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Old 11-03-2009, 11:16 AM   #3 (permalink)
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Re: A new Chrysler logo takes flight?

I like it. Looks pretty sleek.

Much better then their old logo.
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Old 11-03-2009, 11:21 AM   #4 (permalink)
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Re: A new Chrysler logo takes flight?

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I wonde what Dodge's will look like?!
hopefully all will be revealed tommorow. IMO there is a good chance that at least one of the LY cars (probably the new 300) will probably make an appearance during the press conference. Personally I can't wait to hear about the new 300 and more importantly what Fiat products will be coming here to the states
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Old 11-03-2009, 11:26 AM   #5 (permalink)
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Re: A new Chrysler logo takes flight?

I don't really like this new Chrysler badge. The current one is fine as is.
Its not "broken" thus no reason to change it.

There is also no reason to change the Dodge badge either. Its fine as is.


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Old 11-03-2009, 11:30 AM   #6 (permalink)
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Re: A new Chrysler logo takes flight?

Much nicer. Looks like a luxury maker logo. Bravo!
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Old 11-03-2009, 11:30 AM   #7 (permalink)
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Re: A new Chrysler logo takes flight?

It looks upscale and sleek. However, admittedly I am prejudiced, I always love the look of stainless steel or chrome.

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Old 11-03-2009, 11:36 AM   #8 (permalink)
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Re: A new Chrysler logo takes flight?

It doesn't look like identical to a Bentley logo minus the "B" to anyone else?
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Old 11-03-2009, 11:37 AM   #9 (permalink)
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Re: A new Chrysler logo takes flight?

All that real estate and they put the "Chrysler" lettering in a font size too small to read.
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Old 11-03-2009, 11:38 AM   #10 (permalink)
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Re: A new Chrysler logo takes flight?

I like it, but its too much like Aston Martin's logo.

Quote:
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I wonde what Dodge's will look like?!
Here is a 3D rendering...

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Old 11-03-2009, 11:39 AM   #11 (permalink)
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Re: A new Chrysler logo takes flight?

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There is also no reason to change the Dodge badge either. Its fine as is.


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It wouldn't really make sense to have the Ram brand logo on a Dodge brand vehicle...
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Old 11-03-2009, 11:42 AM   #12 (permalink)
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Re: A new Chrysler logo takes flight?

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Originally Posted by N8s07ss View Post
It doesn't look like identical to a Bentley logo minus the "B" to anyone else?






More Aston Martin than Bentley, for sure.
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Old 11-03-2009, 12:25 PM   #13 (permalink)
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Re: A new Chrysler logo takes flight?

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It wouldn't really make sense to have the Ram brand logo on a Dodge brand vehicle...
The Dodge/Ram trucks being a separate division from Dodge is completely ridiculous & as is having separate badges for each brand.
For a company that is struggling to have or even gain marketshare currently & in the future, creating a 4th division wasn't a smart move & was/is completely unnecessary as is making new logos for future cars that are at least 18-24months away at best...IF Chrysler can survive that long.

I do want to see Chrsyler, Dodge & Jeep survive for many decades.
But now is not the time to do the things they've done.
The Sebring/Avenger cars need replacement asap. The 200c can replace the Sebring at least in design & the Avenger needs to be redone w/an aggressive sporty design. The Avenger name can stay or go but the change from Stratus(to Avenger)wasn't exactly smart & led to more consumer confusion.

Chrysler should have skipped the MCE of the current Sebring/Avenger & fast tracked their replacements.

Chrysler/Dodge needs these cars that would compete w/the Fusion/Milan, Malibu, Camry, Accord/etc. Now, to bring in much needed cash, not just in 18-24+ months.


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Old 11-03-2009, 12:29 PM   #14 (permalink)
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Re: A new Chrysler logo takes flight?

An improvement. The current logo is too complex and hard to see clearly unless you're standing five feet away from the car.
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Old 11-03-2009, 01:04 PM   #15 (permalink)
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Re: A new Chrysler logo takes flight?

Overall, I like it. It looks more modern and sleeker than the current version. The only concern I have is the coloring of the lettering. Maybe it's the photo, but the "CHRYSLER" lettering blends in too much with the blue background. The lettering needs some sort of contrasting finish to make it stand out.

Hopefully, a new logo signifies a change for the better for the brand. It should only be applied to new or redesigned products though; it would help to separate the "New Chrysler" from the "Old Chrysler".
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