Mustang to become a brand? Ford counters Pontiac

igor · 12-13-2006, 09:37 AM

Mainstream Mustangs

Sedan and wagon models to join coupe as Ford builds on pony car’s strong brand

AutoWeek | Published 12/13/06, 9:15 am et

Ford’s iconic Mustang is poised to play a crucial role in Ford’s future by expanding beyond its traditional role as a single performance figurehead into a complete range of global models. And the company’s Australian arm looks like the source for all the necessary hardware.

In a secret product planning meeting last fall, key Ford executives discussed a bold strategy to take the legendary Mustang mainstream. Ideas include both sedan and wagon variants of America’s original muscle car, with those cars joining the traditional coupe when the sixth-generation Mustang arrives in U.S. showrooms in 2011, AutoWeek sources say.

More Here
(Register for More Info)

-------------

Using the mustang name for a full brand of vehicles will no doubt be controversial....but it will give Ford a convenient outlet for countering GM's Pontiac .
The sedan in that AW chop looks HOT...

Igor

Bravada · 12-13-2006, 09:49 AM

OMG, Ford's "We Don't Have a Clue" plan gets into second gear! Roger Smith will be unseated as the record-holder in lunatic marketing.

Of course doing anything as simple as importing RWD Ford Falcon as is from Australia and reinvigorating the Ford itself is out of the question...

PS. The sedan in this shop looks like a capsized boat that got angry.

FordFan · 12-13-2006, 10:12 AM

Sedan Mustang...?

No, however a 4 door Thunderbird..

likearock00 · 12-13-2006, 10:12 AM

Good luck Ford...you're gonna need it with this crap! I seriously think that is a "bad" move and "bold" at the same time!

tama z71 · 12-13-2006, 10:14 AM

ooooooohh, i dont know about this. ill ask my ford buddies about this later, and then ill ask my new chevy friends what they think.

mbukukanyau · 12-13-2006, 10:21 AM

Bad Idea

**T-Type** · 12-13-2006, 10:26 AM

Wow - a Mustang wagon? A Mustang Sedan? What are they thinking???? I was having high hopes for Ford, but this really dashes those hopes.

Making a sedan and wagon based off the Mustang platform is fine, but to slap on the Mustang name? I hope this idea dies quickly.

Hudson · 12-13-2006, 10:27 AM

Anyone remember when "Corvette" was going to be a "brand?"

Hudson · 12-13-2006, 10:28 AM

Quote:

Originally Posted by T-Type

Wow - a Mustang wagon? A Mustang Sedan? What are they thinking???? I was having high hopes for Ford, but this really dashes those hopes.

Making a sedan and wagon based off the Mustang platform is fine, but to slap on the Mustang name? I hope this idea dies quickly.

I hope this idea was based on a drunken outing gone wrong between Mr Kable and Mr Gritzinger.

**T-Type** · 12-13-2006, 10:29 AM

Quote:

Originally Posted by Hudson

Anyone remember when "Corvette" was going to be a "brand?"

Yea, that was a bad idea too. Thank God that died.

BlackCadillac · 12-13-2006, 10:30 AM

Quote:

Originally Posted by Hudson

Anyone remember when "Corvette" was going to be a "brand?"

If Corvette was going to be a "brand" - they would have a smaller roadster off kappa as their next model - not a sedan and a wagon. what a stupid idea ford.

throwback · 12-13-2006, 10:32 AM

Bad move. Smart move sharing platforms from OZ. I'm sure those Mustang loving folks out there will put and end to this. Remember when the Probe was going to be the "new" Mustang?

TiburonJT · 12-13-2006, 10:33 AM

A Mustang wagon!? Hmm, I'm not sure how I feel about a Mustang sedan and wagon. It seems like this would upset a lot of Mustang fans.

GMFAN85 · 12-13-2006, 10:34 AM

So they're adding another brand that nobody asked for? You just know that after ten years when the hype diminishes, they'll be using the mid-size FWD and the Expedition platform as stopgaps. How many times can they rebadge the Ford Fusion?!?!?!

GM-Joe · 12-13-2006, 10:34 AM

Great idea, happy for Ford; though I don't understand why they never have original ideas.

Does that mean there will be a return of the Granada?

This does make a lot of sense, Ford, Mercury, especially Lincoln, and possibly Jaguar would benefit from this platform.

12-13-2006, 09:37 AM	#1 (permalink)
igor 6.0 Liter LS2 V8 Join Date: Jul 2006 Posts: 4,338	Mustang to become a brand? Ford counters Pontiac Mainstream Mustangs Sedan and wagon models to join coupe as Ford builds on pony car’s strong brand By GREG KABLE AND BOB GRITZINGER AutoWeek \| Published 12/13/06, 9:15 am et Ford’s iconic Mustang is poised to play a crucial role in Ford’s future by expanding beyond its traditional role as a single performance figurehead into a complete range of global models. And the company’s Australian arm looks like the source for all the necessary hardware. In a secret product planning meeting last fall, key Ford executives discussed a bold strategy to take the legendary Mustang mainstream. Ideas include both sedan and wagon variants of America’s original muscle car, with those cars joining the traditional coupe when the sixth-generation Mustang arrives in U.S. showrooms in 2011, AutoWeek sources say. More Here (Register for More Info) ------------- Using the mustang name for a full brand of vehicles will no doubt be controversial....but it will give Ford a convenient outlet for countering GM's Pontiac . The sedan in that AW chop looks HOT... Igor __________________ Autosavant - Reimagined! The new www.autosavant.COM! Last edited by ChevroletRevived : 12-13-2006 at 02:03 PM.

12-13-2006, 09:49 AM	#2 (permalink)
Bravada 70 MPG Two Mode Saturn Hybrid Join Date: Nov 2004 Location: Warsaw, Poland Posts: 10,868	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand OMG, Ford's "We Don't Have a Clue" plan gets into second gear! Roger Smith will be unseated as the record-holder in lunatic marketing. Of course doing anything as simple as importing RWD Ford Falcon as is from Australia and reinvigorating the Ford itself is out of the question... PS. The sedan in this shop looks like a capsized boat that got angry. __________________ Debunking the myth - GM has too many brands Only @ GMI!

12-13-2006, 10:12 AM	#3 (permalink)
FordFan 4.4 Liter Supercharged Northstar Join Date: Dec 2005 Posts: 2,049	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand Sedan Mustang...? No, however a 4 door Thunderbird..

12-13-2006, 10:12 AM	#4 (permalink)
likearock00 7.0 Liter LS7 V8 Join Date: Aug 2005 Location: NC Drives: 2006 Chevy Silverado Crew Cab Z-71 Posts: 7,870	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand Good luck Ford...you're gonna need it with this crap! I seriously think that is a "bad" move and "bold" at the same time! __________________ Banking establishments are more dangerous than standing armies. -Thomas Jefferson

12-13-2006, 10:14 AM	#5 (permalink)
tama z71 6.0 Liter Vortec V8 Join Date: Feb 2005 Location: pittsburgh Drives: 1969 Chevy El Camino 2004 GMC Canyon Posts: 1,507	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand ooooooohh, i dont know about this. ill ask my ford buddies about this later, and then ill ask my new chevy friends what they think.

Remove Advertisements Sponsored Links
GM Inside News Forum Advertisement

12-13-2006, 10:21 AM	#6 (permalink)
mbukukanyau 7.0 Liter LS7 V8 Join Date: Dec 2003 Location: In front of my computer Drives: 2006 HHR 2002 Corolla-Before I saw the light Posts: 8,051	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand Bad Idea __________________ Before Understanding comes Faith "Legislatures represent people, not acres or trees"-Earl Warren

12-13-2006, 10:26 AM	#7 (permalink)
T-Type GMI Staff Member Join Date: Mar 2004 Location: Chicago, IL. Posts: 3,255	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand Wow - a Mustang wagon? A Mustang Sedan? What are they thinking???? I was having high hopes for Ford, but this really dashes those hopes. Making a sedan and wagon based off the Mustang platform is fine, but to slap on the Mustang name? I hope this idea dies quickly.

12-13-2006, 10:27 AM	#8 (permalink)
Hudson 7.0 Liter LS7 V8 Join Date: Jan 2003 Posts: 5,226	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand Anyone remember when "Corvette" was going to be a "brand?"

12-13-2006, 10:32 AM	#12 (permalink)
throwback 3.9 Liter V6 Join Date: Oct 2006 Posts: 978	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand Bad move. Smart move sharing platforms from OZ. I'm sure those Mustang loving folks out there will put and end to this. Remember when the Probe was going to be the "new" Mustang?

12-13-2006, 10:33 AM	#13 (permalink)
TiburonJT 7.0 Liter LS7 V8 Join Date: Apr 2004 Location: Grand Rapids, MI Posts: 5,696	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand A Mustang wagon!? Hmm, I'm not sure how I feel about a Mustang sedan and wagon. It seems like this would upset a lot of Mustang fans.

12-13-2006, 10:34 AM	#14 (permalink)
GMFAN85 3.5 Liter V6 Join Date: Feb 2003 Posts: 230	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand So they're adding another brand that nobody asked for? You just know that after ten years when the hype diminishes, they'll be using the mid-size FWD and the Expedition platform as stopgaps. How many times can they rebadge the Ford Fusion?!?!?!

12-13-2006, 10:34 AM	#15 (permalink)
GM-Joe 5.3 Liter Vortec V8 Join Date: Jul 2006 Location: Columbus, Ohio Drives: 2007 Pontiac Grand Prix 1997 Saab 900 2.0 Turbo Posts: 1,428	Re: Ford counterring Zeta/Pontiac - Mustang to become a brand Great idea, happy for Ford; though I don't understand why they never have original ideas. Does that mean there will be a return of the Granada? This does make a lot of sense, Ford, Mercury, especially Lincoln, and possibly Jaguar would benefit from this platform. __________________ Current: 2007 Pontiac Grand Prix 1997 Saab 900 2.0 Turbo(148,500 Sobbing Saab on blocks) 1987 Chevrolet Silverado 10 (retired 11/12/2007; 219,986 mi.) Dead: 1983 Datsun 280 ZX by Nissan (146,857 mi.) 1986 Lincoln Mercury Lynx (64K mi.) 1979 Chrysler Cordoba w/ Corinthian Leather seats (130K mi.) 1976 Dodge Charger (130K mi.)

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode