Fiat counts on Chrysler tie-up to boost Maserati
New Quattroporte showcases Marchionne's ambitions for luxury sports car maker
December 10, 2012
NICE, France – Maserati expects its new Quattroporte sedan to help the brand boost annual sales to 50,000 units.
Fiat is investing 1.2 billion euros ($1.6 billion) in Maserati, hoping technology and dealerships from its tie-up with Chrysler will help the luxury sports car brand to take on German rivals BMW and Porsche.
Maserati targets sales of at least 13,000 Quattroportes in 2013, compared with a total of about 4,700 cars Maserati sold in the first three quarters of 2012.
Maserati's expansion is also critical to Fiat CEO Sergio Marchionne's plan to turn around the Italian group's European operations, which Fiat expects will lose 700 million euros this year.
Chrysler 300 chassis, Ferrari engines
The Quattroporte, which competes with the BMW 7 series and the Porsche Panamera, is built on a Chrysler 300-derived chassis. The four-door sedan will be offered with a 3.0-liter V-6 engine delivering 410hp and a 3.8-liter V-8 delivering 530hp. Both engines are built at Ferrari's Maranello complex.The launch is being watched by both enthusiasts and investors alike to see how well Fiat executes its ambitious plan to leverage Chrysler's market access and shared technology to build up the Maserati brand in the United States.CONTINUE READING AT: http://www.autonews.com/apps/pbcs.dl...boost-maseratiThe Quattroporte and the upcoming Ghibli share components with the Chrysler 300 sedan as part of Marchionne's strategy to use the same technology for different brands to reduce development costs. The Ghibli will compete with cars such as the Mercedes-Benz E class and BMW 5 series.