Hopefully Follows Wave of New Product
December 19, 2012
By: Austin Rutherford
Over the past two years, Lincoln has been working on a plan to restart the brand. Among these efforts came the renaming the marque back to the Lincoln Motor Company, adding its own design and engineering team, and own advertising plan. All throughout this, the media and automotive fans alike have been calling for one thing in particular: a rear-wheel drive car. Speculation surrounding a rear-drive Lincoln has spurred recently, and FIN has been told one such reason is because a Mustang-based coupe is now in the card's for Ford's luxury brand.
There is one thing to keep clear. This is less set in stone then most products under development in the Ford umbrella for Lincoln has been given a “last chance” in the 2013 MkZ and/or 2014 “MkD” (if they end up calling the compact CUV that name). If one or both of these products fail on the marketplace, the mothership could pull the plug on the company Henry bought for revenge.
If all goes according to plan with successful launches of those two essential products, the Mustang-based coupe will commence in late 2015. As always with future product talk, the actual date of introduction will likely vary due to development. Assuming things stay relatively close, we expect this car to be a 2016 or 2017 model.