The Rebounding of a brand: Part Two
January 13, 2013
By: Austin Rutherford
Just one short year ago, we received our first glimpse on the restyling the Lincoln brand would aspire too. That was shown in the MkZ Concept, which previewed the production MkZ very closely. However, this vehicle was compromised design-wise. Max Wolff, Lincoln's new lead designer, had only been able to change a few points on the car, mainly the grill. Now comes a complete effort: The MkC Concept.
The MkC Concept is truly the first Max Wolff designed vehicle and carries his vision for mixing tradition with modern themes. Like the MkZ, the grill carries the modern spreading bird wing grill with the traditional central sternum. Moving along the sides, the character lines appear to be stronger than any Lincoln in years and give the vehicle the appearance of a lower stance. The tail end also carries the traditional full length taillights, but with a slimmer modern design. Noticeably lacking on the back again is the Lincoln Star. Instead "LINCOLN" is prominently written instead a crevice created by the thinning of the taillights.
Noticeable in the packaging of the vehicle is that the overhangs compared to the Escape, from which is shares its platform, are much smaller. This leads to a sporty stance that almost makes it look like it comes be rear wheel drive. This is also helped by what appears to be longer door openings.