Lincoln to pay dealers for MKZ delays
February 4, 2013
by Bradford Wernle
DETROIT -- Lincoln will offer its dealers cash assistance to help them keep customers who have been frustrated by delays in receiving their MKZ sedans.
The payments will help dealers compensate customers who had to extend their leases while they waited or who rented cars after their leases expired.
"We know there are a lot of customers who have ordered vehicles who have been waiting," including some "who have extended their existing lease multiple months," said Kevin Cour, Lincoln sales and service manager. "This allows dealers the financial flexibility to take care of customers in a personal way.
"We're going to assess how big of a share of the dealers' total new vehicle business is attributable to the MKZ. Then we will provide a payment relative to that."
Ford Motor Co. builds the MKZ in Hermosillo, Mexico. Ken Czubay, Ford vice president of U.S. marketing, sales and service, told dealers last week that Lincoln had shipped batches of MKZs to Ford's Flat Rock, Mich., assembly plant for quality inspections to keep up with the volume of cars coming out of Hermosillo -- and would do so for all of Hermosillo's Lincoln output from Jan. 28 through the week of Feb. 25.
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