Lincoln to pay dealers for MKZ delays

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Thread: Lincoln to pay dealers for MKZ delays

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    Lincoln to pay dealers for MKZ delays

    Lincoln to pay dealers for MKZ delays
    Automotive News
    February 4, 2013
    by Bradford Wernle

    DETROIT -- Lincoln will offer its dealers cash assistance to help them keep customers who have been frustrated by delays in receiving their MKZ sedans.

    The payments will help dealers compensate customers who had to extend their leases while they waited or who rented cars after their leases expired.

    "We know there are a lot of customers who have ordered vehicles who have been waiting," including some "who have extended their existing lease multiple months," said Kevin Cour, Lincoln sales and service manager. "This allows dealers the financial flexibility to take care of customers in a personal way.

    "We're going to assess how big of a share of the dealers' total new vehicle business is attributable to the MKZ. Then we will provide a payment relative to that."

    Ford Motor Co. builds the MKZ in Hermosillo, Mexico. Ken Czubay, Ford vice president of U.S. marketing, sales and service, told dealers last week that Lincoln had shipped batches of MKZs to Ford's Flat Rock, Mich., assembly plant for quality inspections to keep up with the volume of cars coming out of Hermosillo -- and would do so for all of Hermosillo's Lincoln output from Jan. 28 through the week of Feb. 25.

    Full article at link.

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    Re: Lincoln to pay dealers for MKZ delays

    The least they can do, especially after the blackmail/strong arm tactics Ford used against their Lincoln dealers last year.
    Last edited by megeebee; 02-04-2013 at 03:33 PM.

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    Re: Lincoln to pay dealers for MKZ delays

    I am literally mind boggled at this because Lincoln can ill afford botched product launches of a vehicle this important to the brand's future.

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    Re: Lincoln to pay dealers for MKZ delays

    Quote Originally Posted by germeezy1 View Post
    I am literally mind boggled at this because Lincoln can ill afford botched product launches of a vehicle this important to the brand's future.
    "Fusion First" I think.

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    Re: Lincoln to pay dealers for MKZ delays

    By the time the MKZ hits the lot at my dealer, it will be a 2014 model! It should've been on the lot in December at the latest!

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    Re: Lincoln to pay dealers for MKZ delays

    As I posted on FIN... I went to the Lincoln dealer near me in Clearwater, FL and they had a lot FULL of MKX's and Navigators and only 2 MKS's and maybe 10 MKT's and NO MKZ's at all. No 12s or 13s. I asked the salesman when and he said they were delayed till MARCH!

    That is unacceptable.
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    Re: Lincoln to pay dealers for MKZ delays

    Actually, apart from the short-term embarrasment this is for Lincoln, it is a consequence of one of the most wonderful problems an automaker can have. The Fusion is SO popular right now they can't finish the Lincolns. I know the Fusion has had some quality troubles, but these too will be short-lived. Kudos to Ford for the new Fusion.
    Last edited by megeebee; 02-04-2013 at 04:10 PM.

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    Re: Lincoln to pay dealers for MKZ delays

    Quote Originally Posted by nruggiero View Post
    By the time the MKZ hits the lot at my dealer, it will be a 2014 model! It should've been on the lot in December at the latest!
    That’s because Lincoln is a garbage brand. I honestly have no idea how this brand is still alive. Ford is seriously delusional if they think this brand can compete with Cadillac, HELL it has a hard time competing with KIA and KIAs are pretty awful. If a gun was pointed at my head and I had to choose I would go with the KIA every day. WHAT does Lincoln mean? NOTHING it never has and never will mean anything all they have ever been is rebadged Fords! I seriously cannot believe there are people on this forum who drive/own them and try to defend this pathetic brand. Lincoln should never ever EVER be uttered in the same sentence as Cadillac unless its “Cadillac kicks the living s*** out of Lincoln”

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    Quote Originally Posted by Greg.Botts View Post
    That’s because Lincoln is a garbage brand. I honestly have no idea how this brand is still alive. Ford is seriously delusional if they think this brand can compete with Cadillac, HELL it has a hard time competing with KIA and KIAs are pretty awful. If a gun was pointed at my head and I had to choose I would go with the KIA every day. WHAT does Lincoln mean? NOTHING it never has and never will mean anything all they have ever been is rebadged Fords! I seriously cannot believe there are people on this forum who drive/own them and try to defend this pathetic brand. Lincoln should never ever EVER be uttered in the same sentence as Cadillac unless its “Cadillac kicks the living s*** out of Lincoln”
    Remember Cadillac 10 years ago? That's where Lincoln is today.


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    Re: Lincoln to pay dealers for MKZ delays

    And here I was thinking Mually and Ford did everything right....

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    Quote Originally Posted by MCGARRETT View Post
    And here I was thinking Mually and Ford did everything right....
    Until flat rock comes on line, there is simply a production shortage... Kind of a double edged sword. Due you supply Ford or Lincoln fully?


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    Re: Lincoln to pay dealers for MKZ delays

    Quote Originally Posted by ausrutherford View Post
    Remember Cadillac 10 years ago? That's where Lincoln is today.


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    LOL! Cadillac was never as low as Lincoln is.

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    Quote Originally Posted by Greg.Botts View Post
    LOL! Cadillac was never as low as Lincoln is.
    Their sales were in the toilet just as much as Lincoln's is today after you take away the heavy fleet sales of Cadillac then and remember that there were more older people alive to buy that type of car.


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    Re: Lincoln to pay dealers for MKZ delays

    Quote Originally Posted by megeebee View Post
    Actually, apart from the short-term embarrasment this is for Lincoln, it is a consequence of one of the most wonderful problems an automaker can have. The Fusion is SO popular right now they can't finish the Lincolns. I know the Fusion has had some quality troubles, but these too will be short-lived. Kudos to Ford for the new Fusion.
    The new Fusion has gained exactly no traction in relation to the segment leaders, and if anything the Camry, Altima, and Accord are even further ahead than before.

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    Re: Lincoln to pay dealers for MKZ delays

    Quote Originally Posted by ausrutherford View Post
    Remember Cadillac 10 years ago? That's where Lincoln is today.


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    Try 20. Caddy never sent cars from Mexico to another plant for quality control before delivery to dealers.

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