Lincoln to display compact crossover concept in Detroit

[nadepalma]

Lincoln to display compact crossover concept in Detroit
By Drew Johnson
Thursday, Dec 6th, 2012

Lincoln's rumored MKC compact crossover will reportedly make its world debut at the North American International Auto Show in Detroit. The MKC, which will debut as a concept, is expected to be just the first of many new products aimed at reviving Ford's once thriving luxury brand.

The MKC will be the first Lincoln vehicle to be designed completely under the leadership of Max Wolff. Lincoln lured Wolff from Cadillac's design studio in January 2011.

The MKC will be based on Ford's redesigned Escape crossover. Little is known about the project at this time, but the compact CUV will likely borrow most of its styling cues from the Lincoln MKZ sedan.

CONTINUE READING AT: http://www.leftlanenews.com/lincoln-...n-detroit.html

[ausrutherford]

What FIN knows:

Styling that that of tall hatch (Evoque, Audi Q3)
- in other words, shorter in overall length/space than Escape
Starts built in Louisville in October 2013
We still have the name MkD being possibly used, but names can change overnight (ex. 500 to Taurus)

[BlackGTP]

Good luck to Lincoln - hopefully the new product will be well received. Things don't sound promising, but we don't know until we see it!

I just saw Lincoln's new advertising on TV and don't think it hit the spot - too much reliance on the past. Plus I think they should wait until Lincoln has more new prouduct to relaunch the brand.

[germeezy1]

This segment is quite crowded, and I anticipate a price advantage necessary to compete in this crowded segment.

[BlackGTP]

This segment is quite crowded, and I anticipate a price advantage necessary to compete in this crowded segment.

You are probably right, though I'm seeing Ford chassis and a lower than competition price. Sounds like they are remaking Lincoln into Mercury (Midlevel to near luxury) - a Buick competitor.

[igor]

You are probably right, though I'm seeing Ford chassis and a lower than competition price. Sounds like they are remaking Lincoln into Mercury (Midlevel to near luxury) - a Buick competitor.

not sure it is deliberate, but they do not nave the money to build anything that is not off of the Ford platform.

Buick is not a bad standard to maintain - for now - .

Then, shoot for better.

[germeezy1]

You are probably right, though I'm seeing Ford chassis and a lower than competition price. Sounds like they are remaking Lincoln into Mercury (Midlevel to near luxury) - a Buick competitor.

Which shows you the utter genius at JLR because they will be able to charge a significantly higher price for a vehicle based on their revised variant of the C1/EUCD platform that the MK? is also based on.

[nruggiero]

Sounds like they are remaking Lincoln into Mercury (Midlevel to near luxury) - a Buick competitor.

Bingo.

[2b2]

to me Mercury's "DNA" is quite distinct from Lincoln OR Ford
so even at the same pricepoint, Merc wouldn't be the same as either sibling

[eaton53]

The twelve people that care will say it looks like a baby baleen whale.

For such a "genius" Mullaly really effed up when he sold off JLR.
All he had to do was nothing except 'sell em in China... then cha ching!! In come the billions.
Instead they're going to waste billions on a dead brand walking that will never, ever command JLR money.

Just brilliant.

[Butz]

Lincoln is aiming at Buick, I guess. Not the way forward for the brand.

[richmond2000]

so if Lincoln slides down market why do I buy a Lincoln over a Platinum Escape? as I assume they will "bump prices" or will the Fords get decontented?

[jpd80]

Which shows you the utter genius at JLR because they will be able to charge a significantly higher price for a vehicle based on their revised variant of the C1/EUCD platform that the MK? is also based on.

LR actually makes two form the one platform, the LR2 which sorta aligns with Lincoln's proposed MKC
and Evoque which is a lot more expensive...if Lincoln was smart they would do something a little radical
like perhaps, rebody C-max to suit up as something different like Caddy's ELR.....

My Lincoln Line up:

Escape = MKC
C-Max = MKE
Edge = MKX

Fusion =MKZ
Taurus = MKS

Falcon = MKR Sdan
Mustang = MKR Coupe

Explorer = Aviator
Flex = MKT...Brrrrrr No no no
Explorer = Navigator

If you're gonna have a bunch of "repanneled Fords" as Lincoln vehicles,
at least have the decency to do a full line, be honest and just have a go.
The Lincoln dealers will thank you for giving them plenty of products to sell

[johnstarnes]

I look forward to seeing it.

[GM-Joe]

Lincoln is starting to look a lot like Acura.