Lincoln bids for younger crossover buyers with MKC
January 13, 2013
by Bradford Wernle
DETROIT -- The Lincoln MKC Concept makes its world debut at the Detroit show Monday, the second vehicle in a new generation of Lincolns aimed at young upscale customers.
Lincoln hasn't said when the production version will arrive, but it could be in showrooms as early as a year from now.
The MKC Concept is Lincoln's vision for its entry in a small segment that's rapidly growing in importance: compact luxury crossovers.
The segment grew 60 percent in 2012 and tripled in size over the last four years, Lincoln says. The growth has been led by vehicles such as the BMW X3, Audi Q5 and Range Rover Evoque.
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