Ford Spending 'Billions' on Lincoln Brand
Wall Street Journal
January 14, 2013
by Mike Ramsey And Joseph B. White
DETROIT—Ford Motor Co. is investing billions of dollars to invigorate the Lincoln brand, said Jim Farley, the company's global Lincoln brand chief and marketing director, at the North American International Auto Show on Monday.
Mr. Farley, who added the new title to his job last fall, has championed the brand and pushed for its expansion into China as the company attempts to make its luxury line into a global player.
The company's commitment to the Lincoln brand has strengthened over the past year. In addition to the promise of four new or redesigned models to come over the next several years, Ford has made efforts to give Lincoln its own design team and parceled out engineering resources specifically to the brand in an effort to make it distinct from Ford.
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